The Very last room

A new management technique and enemy to revenue managers

By: Alexandra Humnicki, Raphaelle Levet, Floriane Brette, Yacine Sadaoui, Akram Nehmé

What is it & How does it work?

An I-phone application in 2011

For last minute hotel room bookings

With preferential room rates

Booking times: 12.00pm - 2.00 am

Available in France only

Prices decrease ‘live’ cent by cent between 12.00 pm – 2.00 am

Discounts from 20% - 70%

"The longer you wait, the less you pay"

Slogan:

Advantages & Disadvantages that makes it different than

others

Advantages Disadvantages

A room at a cheaper rate

Very fast booking (less than 1 minute)

Up to 70% discount

No competitor

Optimize occupancy rate for hotels

Risk of not having a room- requires plan B incase…

Not for the faint hearted

No choice of rooms- for customer

Requires more organization & communication

Must pay immediately online

How is it perceived by users?

“Last time I used it in Toulouse, I was very satisfied. My reservation was 10 minutes before arrival and in a 4 * hotel”

“Be careful with this app, as some hoteliers are not informed well and refuse bookings through this app”

“I don’t think prices are more competitive than other sites such as booking.com”