the venetian cluster for air conditioning and industrial refrigeration

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The Venetian Cluster for Air Conditioning and Industrial Refrigeration ADC Project Meeting Unaway Hotel Bologna, Italy, 18 January 2011 Roberta D’Orazio, Cluster Coordinator

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ADC Project Meeting Unaway Hotel Bologna, Italy, 18 January 2011 Roberta D’Orazio, Cluster Coordinator. The Venetian Cluster for Air Conditioning and Industrial Refrigeration. - PowerPoint PPT Presentation

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Page 1: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

The Venetian Cluster for Air Conditioning and Industrial

Refrigeration

ADC Project MeetingUnaway Hotel

Bologna, Italy, 18 January 2011

Roberta D’Orazio, Cluster Coordinator

Page 2: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 2 18 Gennaio 2011

Air Conditioning and Industrial Refrigeration is, in Veneto, a high-tech production that highlight the ability of this territory to develop productive “niches” of great value.

The first settlements in the region date back early 60s and evolved through the 70s, when these local companies became exporters.

This productive niche represents a product and service system involving large companies and small business.

HVAC and Refrigeration in Veneto

Page 3: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 3 18 Gennaio 2011

Two macro areas of production.

Air conditioning.

Commercial and industrial refrigeration.

One common technological layout.

HVAC and Refrigeration:

common features

Page 4: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 4 18 Gennaio 2011

EU

27.51 Manufacture of electric domestic

appliances

28.25 Manufacture of non-domestic cooling

and ventilation equipment

Italy

28.25 Manufacturer

commercial/industrial cooling and HVAC equipment.

27.51 Manufacturer

domestic appliances.

Data Source: Ocse (Europe), Unioncamere (Italy)

VenetoIEu 25

Now-days it counts for 40% out of all European production.

HVAC and Refrigeration in Veneto

Page 5: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 5 18 Gennaio 2011

HVAC and Refrigerationin Veneto

HVAC Technology

Domestic/Commercial Refrigeration

Advanced Components/Services

A total of 722 productive units.

Units are distributed locally, in areas with high industrial specificity.

These areas show strongly interconnected local supply chains.

Page 6: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 6 18 Gennaio 2011

Productive Units

Distribuzione delle imprese e degli artigiani del settore della refrigerazione sul territorio

BELLUNO6%

PADOVA33%

ROVIGO4%TREVISO

15%

VENEZIA10%

VERONA16%

VICENZA16%

Distribuzione delle imprese e degli artigiani del settore degli elettrodomestici

BELLUNO5%

PADOVA24%

ROVIGO1%

TREVISO29%

VENEZIA8%

VERONA9%

VICENZA24%

Manufacturercommercial/industrial cooling

and HVAC equipment

Manufacturerdomestic appliances

Source: Unioncamere

Ateco class 2923: HVAC and cooling systems Ateco class 2971: Domestic appliances

Page 7: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 7 18 Gennaio 2011

Background

Clear identification of a regional based productive sector.

Clear identification of a provincial based System- Territory (PST).

Definition of a three years Strategic Action Plan for industrial development – Cluster Development Plan (CDP).

Plan of investment to sustain proposed CDP activities.

Page 8: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 8 18 Gennaio 2011

The Cluster

The Venetian Cluster for Air Conditioning and Industrial Refrigeration was founded in 2003.

The Cluster gathers today a total number of 110 companies with high technological background and world market leadership, distributed through the Region.

11 public organization support the cluster.

Page 9: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 9 18 Gennaio 2011

New strategy for growth

For all these companies, be a member of the cluster means:

Be one actor for local economic development. Become partner of local institutions. Apply strategy for repositioning and process reconfiguration. Develop strategic/integrated projects. Joint risk undertaking. Sharing of efforts/resources. Improve the capability to attract public funding. Offer a contribution to local policy maker for industrial

development

Page 10: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 10 18 Gennaio 2011

Companies Logo(s)

Page 11: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 11 18 Gennaio 2011

Key figures

Numero di aziende per province

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70

altre

RO

VR

BL

VE

VI

TV

PD

Number of companies per province

Source: Refricold scarl

Page 12: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 12 18 Gennaio 2011

Numero di aziende n addetti tra 10 e 100 classificate per province

0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45

BL

altre

VE

VI

RO

VR

TV

PD

Unit distribution/ size < 100 employees

Numero di aziende con n addetti superiore a 100 classificate per province

0 1 2 3 4 5 6 7 8

PD

BL

RO

altre

VE

Unit distribution/ size > 100 employees

Source: Refricold scarl

Key figures

Page 13: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 13 18 Gennaio 2011

Aziende aderenti e aziende presenti e impatto percentuale

0

50

100

150

200

250

300

350

400

RO VR BL VE VI TV PD

Provincie

azi

en

de

0

5

10

15

20

25

%

aziende aderenti

aziende presenti

%

Unit present vs Unit members

Key figures

Source: Refricold scarl

Page 14: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 14 18 Gennaio 2011

Institutions

Public Body/Institution Type PROVINCE

Industrial Association

BL

Industrial Association

PD Assindustria Belluno Confindustria Padova Unione provinciale artigiani di Padova

Industrial Association

PD

CCIA Padova Chamber of Ciommerce

PD

UD

PD

PD

Dipartimento di Energetica e Macchine dell'Universita' degli Studi di Udine

Dipartimento di Fisica Tecnica dell'Università degli Studi di Padova

Dipartimento tecnica e gestione dei sistemi industriali dell'Università degli Studi di Padova

Università IUAV di Venezia

University

VE

Istituto per le Tecnologie della Costruzione (ITC) del CNR

Public Research Organization

PD

Parco scientifico Galileo Science Parc

PD

Provincia di Padova Province PD

Page 15: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 15 18 Gennaio 2011

Productive categories

Sub-Category Industrial Competences

Refrigeration equipment Design, production and service

Air Conditioning equipment Design, production and services

Accessories and mechanical components

Design and production (compressors, heat exchangers, fan coil units, insulators, etc)

Accessories and electronical component

Design and production (sensors, valves, controllers, electric motors etc)

Refrigerated transport Chilled isolated containers

Plant Installation and management Plant design, installation and management

Technical services Technical consultancy, R&D

Other GdO and Constructions

Page 16: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 16 18 Gennaio 2011

Impact

Numero di aziende per settore

0 3 6 9 12 15 18 21 24 27

trasporto refrigerato

componenti elettrici

controlli

altro

componenti meccanici

consulenza tecnica

installazione manutenzione impianti

condizionamento

refrigerazioneRefrigeration

Plant installation and management

Technical consultancy

Mechanical components

Other

Control systems

Electrical components

Refrigerated transport

HVAC

Source: Refricold scarl

Page 17: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 17 18 Gennaio 2011

Structure/Relationships

Industrial Refrigerationequipment

Commercial Refrigeration apparatus

Air ConditioningEquipment

Local Market

Global Market

Advanced high energy- efficiency and low

environmental impact solutions

Electronics components

Mechnaicalcomponents

Accessories for conditioningand refrigeration

Renewable Energy

•GDO•Construction

Plant installation and

Management

RefricoldScarl

VenetianCluster

for Air

ConditioningAnd IndustrialRefrigeration

Source: Refricold scarl

Page 18: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 18 18 Gennaio 2011

Governance

RefricoldScarl

TechnicalCommittees

TechnicalSecretary

Strategic Projects

ScientificCommitte

R&D, Norms

RegulationMarketing

TrainingHumanCapital

ITCSupplyChain

Cluster

Coordinator

Cluster Network

Board

Source: Refricold scarl

Page 19: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 19 18 Gennaio 2011

Management

The management approach considered for the CLUSTER is

based on a hierarchy and leading roles involving five dimensions:

Dimension 1 The Cluster

Dimension 2 Il “Rappresentante del Distretto”

Dimension 3 Refricold scarl

Dimension 4 The Technical Committes

Dimension 5 The Scientific Committee

Page 20: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 20 18 Gennaio 2011

Mission

Corporate Strategy

Network

Value

Innovation

Page 21: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 21 18 Gennaio 2011

Scenario

Equipment

ColdFood ChainEcobuilding

The companiesIdentify three broad groups of technical skills that representthe present/future scenariofor strategic planning with impact on local economic development.

Page 22: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 22 18 Gennaio 2011

Methodology

PROJECTs INDUSTRIAL PLANs

MANAGEMENT

Top down approach

Bottom up approach

Key role Technical Committee

Support Scientific Committee

Network creation

IP management

Rules for exploitation

Coordination

Marketing

Dissemination

Page 23: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 23 18 Gennaio 2011

Portal Creation of the regional observatory Development of the Metalaboratory R&D projects Supermarket A++ High energy efficiency prototypes New concept for reducing noise/environmental pollution

Projects

Page 24: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 24 18 Gennaio 2011

•Technical services.

•Integrated offer.

•Local environment.

•Business development.

Metalaboratory

InternalLaboratories

ExternalLaboratories

RefricoldScarl

SERVICEUSERS

Page 25: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 25 18 Gennaio 2011

Supermarket A++

Design and development of a new concept for a high energy efficient supermarket with integration between refrigeration and air conditiong systems.

ConceptDesign

Development

Demo/Pilot

2008 2009 2010---

Page 26: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 26 18 Gennaio 2011

Cluster evolution

Period Member

companies

Activity Achieved

results

2003 – 2006 151

R&D

Internationalization

Training

Technical services

Portal

Regional Academy

Projects

Metalaboratoryconcept

Governance

2007 – 2009 148

R&D

Internationalization

Training

Technical services

R&D projects

Supermarket A++

Metalaboratory service framework

2010 -2012 110

Integrated stretegic projects

Approach regulatory frameworks

Business development

TO BE

Page 27: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 27 18 Gennaio 2011

Future Plan

Become a Glocal cluster. Push towards strategic innovation.

Intangible asset. Corporate strategy Climate change. Technology development

Put SME networks central.

Page 28: The Venetian Cluster  for Air Conditioning and Industrial Refrigeration

© 2010 REFRICOLD SCARL 28 18 Gennaio 2011

Thank YouRoberta D’Orazio

[email protected]