the value proposition the green building opportunity robert n. wise october 2, 2009
TRANSCRIPT
The Value Proposition The Green Building Opportunity
Robert N. Wise
October 2, 2009
Value Proposition• Multiple benefits• Economic development• Asset creation: buildings and communities• Return on investment• Entrepreneurial energy and marketing• District planning• Climate change and environmental
benefits
Sustainable Development
“Sustainable development is that development
which meets the needs of the present without
compromising the ability of future generations to meet their own needs.”
Brundtland Commission: Our Common Future, 1987.
Solar IncomeCommunity
Basis for Happiness
Project
RESOURCES
ENERGY
ENERGY
RESOURCES E
NERGY
RESOURCES
EconomyBasis for Prosperity
EcosystemBasis for
Life
Multiple Benefits and Synergies
• A Comprehensive Web of Systems•Multiplies Economic, Environmental and Social
Benefits
Non-Sustainable Building
Building Building
Outputs = Externalities
Inputs = Resources
Unlimited Resources
Unlimited Waste
$$$
Capital Investment
= Value
Land Materials EnergyAir & Water
QualityFish & Wildlife
HabitatHuman Labor
Habitat Disruption
Solid WasteWaste Heat &
GasesHuman
Health ImpactsWaste Water Persistent
Chemicals
•Master Planned Communities•Utilize Existing Infrastructure/Disturbed Areas•Ecological Restoration•Alternative Transportation•Utilize Native Plants•Soil Protection and Pervious Surfaces
BuildingBuilding
Economy/Transport
Air Quality
WaterQuality
Site/Ecological
System
•Reduce, Reuse, Recycle•Renewable Materials•Renewable Power Source•Energy Conservation•Heat Recovery•Construction Waste Management
•Capital Investment•Multi-modal transport•Green Technologies•Multiple Benefit Analysis•Life Cycle Analysis•Local Suppliers/ Import Substitution•Traded Sector Strategies•Education and Training
•Water Conservation•Water Recovery & Reuse•Rainwater Harvesting•Stormwater Management•Erosion Control•Reduce Use of Poisons
•Pollution Reduction Options•Natural Ventilation•Low VOC Materials•Construction Site Mgnt.•Air Monitoring
Cyclical Systems Thinking
Multiple Benefits
Human & Community
Health
•Walkable Community•Human Productivity•Human Health •Eliminate Toxic Persistent Chemicals •Beauty and Artistic Design•Lifelong education•Community Focused Places and Spaces
Energy/ Materials
Multiple Benefits Model Building
Green Building Sample Economic Benefits
• Energy consumed reduced by 29.4 to 55%• Upfront costs of 2% results in life cycle savings
of 20% of construction costs• Green building continues to grow forecast to be
25% of building market by 2010!• Construction costs for green building can decline• Human productivity increases – $2-3 per square
foot• Local economic multipliers are high
Economic DevelopmentOpportunities
Build on local strengths!Focus on exports, import substitution and capital
capture
• Architecture, landscape architecture, engineering• Green building product and construction• Value-added wood products, rapid renewables,
modular building • Urban and regional planning and design• Ecological design and ecosystem services• Renewable energy and energy efficiency• Water use and reuse• EcoDistricts
Green Building Rating Systems
• LEED (multiple)
• Living Building Challenge
• Earth Advantage
• Green Globes and more to come
Key Issues Facing Local Governments
• Disaster in real estate market• Dueling systems• Regulations and incentives• Cost/affordability• Building performance• Community context
Sustainable Development
Contact:
Robert N. WiseCogan Owens Cogan, LLC813 SW Alder Street, Suite
310Portland, OR 97205