the value of strategic planning
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The Value of Strategic Planning. John Dolan OBE Focus, Funding and Futures: Libraries Adapting to Change Library Association of Ireland / CILIP Ireland 11 April 2013. About Strategy. What is strategy? A cynical take?. Military associations - PowerPoint PPT PresentationTRANSCRIPT
The Value of Strategic Planning
John Dolan OBEFocus, Funding and Futures: Libraries Adapting to Change
Library Association of Ireland / CILIP Ireland11 April 2013
About
Strategy
What is strategy? A cynical take?
• Military associations• Greek – “Art of leader; office of general
command” Wikipedia• Plan to achieve (more) goals• Insufficient resources• Advantage over adversaries through
exploitation of emergent possibilities rather than committing to any fixed plan at the outset”
What is strategy? For businesses
• “a pattern in a stream of decisions” Henry Mintzberg
• “Desirable ends with available means” Max Mckeown
• “determination of basic long term goals and objectives of an enterprise, [sic] and the adoption of courses of action and the allocation of resources necessary for carrying out these goals” Chandler 1962
• from Wikipedia
What was…
… my strategy in going to Wikipedia?
• To get as much and do as little as possible• (output)
• To amuse• (outcome)
• To promote Wikipedia• (objective)
What is strategy? Military
• “the utilization during both peace and war, of all of the nation’s forces, through large scale, long-range planning and development to ensure security and victory”
(Random House Dictionary)
What is strategy? Military
• “the utilization during both peace and war, of all of the nation’s forces, through large scale, long-range planning and development to ensure security and victory”
(Random House Dictionary [quoted in
Wikipedia])
Let’s take a closer look at that…
• Large scale – Aspiration and Circumstances
• Long range– Forward-looking– Realistic– Ambitious
• Planning– Action oriented. Change making
• Development– Change and innovation
• Security– Sustainability
• Victory– For subject and for you
About
Libraries
Attitudes?
Them • Low awareness• Haven’t got time• Opening hours• Valued v funding • Narrow stereotype• Nostalgia support• New Technology
Us• Talk to each other• Modest self-esteem• Self critical• Victim culture• Slow to change• Hide our light• New Technology
But … look what libraries bring to the table
• Collaborative culture– Is that so? Sometimes…
• Enormous market– Millions of (registered) users
• Massive assets– structural, physical, virtual, human
• Committed Trained Workforce– Thousands of people. Tons of experience. Close to
communities• Library Information and Knowledge
– the most 21st century profession
The Library Idea … is everywhere!
Early years
School Academic … Further & Higher Education
Research and innovation
Business, commerce
Entrepreneurs and Industry
Health, Wellbeing, Care
Banking, Finance, Law
PublicSpecial and Third Sector
Government and Public Administration
and …
has been everywhere
About
Strategic Plans
SCONUL
Our strategic priorities for 2012-2015• Collaboration and shared services• Performance and quality• Academic Content and Communication• User experience and success
Trinity College Dublin
Provost’s Foreword iiiValues ivVision and Mission vExecutive Summary vii1. Trinity’s Strategy for the Future2. Education3. Knowledge Generation and
Transfer 4. Student Experience5. Engagement with Society6. Enabling the Strategy7. People8. Place9. Information and the Library10.Implementing the Strategy11.Acknowledgements
Information and the LibraryAs a learning organisation, we fully support the sharing of information for the benefit of the entire community ……..• publish an information strategy• Establish a virtual learning environment (VLE) and a virtual research environment (VRE)• Transform campus experience with mobile web• integrated communications technology Platform•Develop the Library and College archives
Irish Small and Medium Enterprises Association
Our mission is to:* independently represent, promote and support owner managers of small & medium enterprises.* be vigilant, decisive, and direct in promoting and defending the interests of all small and medium businesses.* help members better manage and grow their business through the provision of excellent information and services.* reduce members’ costs through the co-ordinated strength of the sector.
Our mission is to:* independently represent, promote and support owner managers of small & medium enterprises.* be vigilant, decisive, and direct in promoting and defending the interests of all small and medium businesses.* help members better manage and grow their business through the provision of excellent information and services.* reduce members’ costs through the co-ordinated strength of the sector.
•4 part mission …
•They do what it says on the lid
•That’s small businesses
About
strategic planning
Elements of strategic planning
External • Political• Economic • Social• Technological• Legal• Environment • Education
Internal • SWOT• Research / Evidence of past
achievement • Unique qualities (USPs)• Consultation; engagement• Partnership potential• Assets • Resources
Vision. Aims. Objectives. Desired outcomes
Intrinsic v Instrumental
Intrinsic• Historic legacy• Books only • Valued • Victorian; associated with
archives, museums• Collections • Nostalgia value • Not enough on its own• New technology
Instrumental• Literacy• Learning• Information • Knowledge • Children/ Young People• Community• Diversity • Recessionist• New technology
360° Strategy
Futures
Thr
eats
Opportunities
Baggage – Legacy
Competition Divided Failure
to change No/Low Impact
Uncertain market
Dated image Invisible
Inconsistent Limited evidence
Leadership Partnership
Collaboration Skills
Passion More ideas &
resources Huge Market
National network History
Nostalgia
About
our Skills
• Ethics and Values• at the centre
• Key knowledge and skills• make our profession unique
• Professional expertise and strategic skills• in the wider library, information and knowledge sector context • wider organisation and environmental context• maintain current awareness and understanding of the wider profession• for knowledge of the world outside their own workplace
Professional Knowledge and Skills Base
Professional expertise: Make more of our professional assets, our skills
Skills of Strategy – 1. The wider perspective
Skills of Strategy – 2. Generic. Powerful
PKSB: Generic skills- Skills of strategy
• Wider Organisation and Environmental context• Wider Library Information and Knowledge Sector
context• Leadership and Advocacy• Strategy, Planning and Management• Customer Focus, Service Design and Marketing• IT and Communication
9. Leadership and Advocacy
Provide active leadership by inspiring and managing themselves and teams, both inside and outside the organisation and by promoting the positive value of library, information and knowledge services across the organisation and society. Includes leading and inspiring teams, influencing key stakeholders and understanding external frameworks
9. Leadership and Advocacy
Provide active leadership by inspiring and managing themselves and teams, both inside and outside the organisation and by promoting the positive value of library, information and knowledge services across the organisation and society. Includes leading and inspiring teams, influencing key stakeholders and understanding external frameworks
10. Strategy, Planning and Management
Setting long-term goals and objectives, and managing their planning and deliverywithin financial and legal constraints, while ensuring that strategies and prioritiesare in line with and support business objectives. Includes knowledge of business, operational and financial planning and management.
10. Strategy, Planning and Management
Setting long-term goals and objectives, and managing their planning and deliverywithin financial and legal constraints, while ensuring that strategies and prioritiesare in line with and support business objectives. Includes knowledge of business, operational and financial planning and management.
11. Customer focus, Service Design and Marketing
Understanding user needs, shaping library, information and knowledge services to meet those needs and using appropriate methods to inform customers of accessibility, value and benefit of the resources and services. Includes knowing the customer, identifying and communicating with stakeholders, designing and promoting services and evaluating the outcomes.
11. Customer focus, Service Design and Marketing
Understanding user needs, shaping library, information and knowledge services to meet those needs and using appropriate methods to inform customers of accessibility, value and benefit of the resources and services. Includes knowing the customer, identifying and communicating with stakeholders, designing and promoting services and evaluating the outcomes.
12. IT and Communication
Using a range of electronic information resources and systems, including databases, catalogues, Web resources and software. Includes new internet applications and social media tools and providing user-friendly electronic resources and tools. Communication skills include oral, writing and presentation skills, networking andrelationship building and working effectively with individuals and groups.
12. IT and Communication
Using a range of electronic information resources and systems, including databases, catalogues, Web resources and software. Includes new internet applications and social media tools and providing user-friendly electronic resources and tools. Communication skills include oral, writing and presentation skills, networking andrelationship building and working effectively with individuals and groups.
What more do you need?
Make your own tomorrow!
or…
… make tomorrow your own!
Thank you
John
