the value of shopgate for online merchants
TRANSCRIPT
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The Value of Shopgate for Online Stores
10/15
Andrea Anderheggen, Founder & CEO
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We help online stores to:
1. boost revenues and
2. save a lot of money
on mobile commerce.
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Source: A16Z & comScore Media Metrix U.S. June 2013 - June 2014
10%
20%
30%
40%
50%
60%
June 2013 June 2014
8.3%9.5%
50.7%
40.7% 41.0%
49.7%
Desktop Web Mobile App Mobile Web
Online Time Spent in the U.S. - Mobile Apps are #1
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If you’re desktop only, you lose!
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… but going mobile is a major challenge!
Desktop Store
iPhone App
iPad App
Android Smartphone App
Android Tablet App
Interfaces to connect the mobile storefronts to the (online) business
• Confusing
• Expensive
• Time Consuming
• DistractingMobile Website for Smartphones
Mobile Website for Tablets
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Our Solution: Mobile Commerce as a Service
Desktop StoreSaaS
6 Mobile Stores & 200+ Features
$19starting
/mt
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Mobile Apps
Mobile Websites
SaaS Platform
Our Products
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Mobile Apps
Increase in Customer Value
Customer Retention
SEO Booster
Customer Service
Real Estate on Mobile Devices
Branding & Marketing
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Mobile Apps Customer Value
+55%Average revenue increase
when a customer downloads your app
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Mobile Apps Customer Value
1 Pet Supply 139%2 Other 118%3 Grocery Stores 77%4 Jewelry 64%5 Office Supply 62%6 Home & Furnitures 54%7 Health & Beauty 54%8 Garden & Do-it-Yourself 46%9 Sports Article 49%
10 Cars 48%11 Glasses & Lenses 48%12 Fashion 42%13 Electronics 32%14 Baby & Toys 31%15 Books & Music 23%16 Flowers 21%
Mobile app customers are worth much more in every vertical!
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Mobile Apps Customer Retention
$1,000,000
$2,000,000
$3,000,00010%
5%1 602 3 12 24
Months
Retention in %
More repeat customers start to generate extra results
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Mobile Apps
53% of a mobile search result page as additional Google Real Estate thanks to App Indexing
SEO Booster
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Mobile Apps Customer Service - Reduce Payment to a Touch!
vs.
Traditional eCommerce Checkout
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Mobile Apps
Let your customers see you every day!
Real Estate on Mobile
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Mobile Apps Branding: Be available on the App Stores!
20%
30%
50%
Brand Search Non-Brand Search Browsing
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Mobile Apps
Mobile Websites
SaaS Platform
Our Products
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Mobile Websites
App Download Booster
Increase in Mobile Conversion
Higher ROI on Online Marketing
SEO Booster
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Mobile Websites
App Download Booster
Smart-Banners
Order Tracking Banner
Promote App Coupons
App Live Shopping
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Mobile Websites
What if we double or triple your mobile conversion?
Conversion Rate
Responsive Webdesign
Mobile Themes
Shopgate
3x
5x
Desktop Version
2.5x
1x
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Mobile Websites
All Online-Marketing Channels are primarily mobile. Are you?
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Mobile Websites SEO Booster
Source: http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html
1. Be mobile-friendly to appear in mobile search results (40%+ of search)
2. Offer relevant app content to be displayed in mobile search results
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Mobile Apps
Mobile Websites
SaaS Platform
Our Products
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SaaS Platform Curated Platform
200+ Pre-Built Features
Beautiful Design
Fast Time to Market
Huge Development Cost Savings
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SaaS Platform
Shopgate is a curated Platform, not an Agency.
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SaaS Platform 200+ built-in features
at your fingertips.
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SaaS Platform Beautiful Design.
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SaaS Platform
Many businesses lose huge amounts of revenue due to slow Time to Market speed.
$1,000,000 Inhouse Development vs.Shopgate
for merchants doing 100 online orders per day
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SaaS Platform
Save $700,000+ on development costs.
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000 Inhouse Development Costs vs.Shopgate
for comparable solutions.
Initial Development
200+ Features
Maintenance
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But: There is always someone who will do it cheaper. Check the Value!
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12,000 merchants use Shopgate for more than one reason.
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www.shopgate.com