A Brand Experience Agency / agencyea.com

THE VALUE OF EXPERIENTIAL MARKETING

Traditional marketing approaches are losing their potency, but experiential marketing continues to grow in popularity and effectiveness. Discover why brands are turning to live interactions to

engage their audience.

AFTER AN EXPERIENCE

Consumers have a more positive perception of

a brand, product or service

Consumers are more

inclined to purchase Marketers see

direct sales boost from Experiential Marketing

MEASURING RESULTSEffectiveness ratings for B2B tactics

IN-PERSON MARKETING

IS RATED #1 MOST

EFFECTIVE TACTIC IN THE B-2-B SECTOR

75% IN- PERSON EVENTS

66% WEBINARS/WEBCASTS

65% CASE STUDIES

63% WHITE PAPERS

62% VIDEOS

59% BLOGS

SPREADING THE WORDThose who undergo a live brand experience tell an average of

about that positive experience 17 OTHER PEOPLE

IN 2017

Brands are forecasting an increase of roughly 11% in their event and experiential marketing budget

60% of marketers are planning increased spending on event and experiential marketing

Event and experiential marketing represents 21% of corporate marketing budgets for B2B brands

WHAT’S TRENDING

$ BI

LLIO

N

$0

$200

$400

$600

$800

Growth of Spending on Brand Activation Marketing* in the U.S.

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

$743

$562

$437

*Defined as the convergence of media platforms and channels to shape the way consumers experience brands by employing actionable marketer insights and strategies to bring a brand to life.

Sources: 2017 EXPERIENTIAL MARKETING SPENDING FORECAST; The U.S. Brand Activation Marketing Forecast 2016; Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009; 2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs; EventTrack 2015 survey