the ux of user experience

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Presented by @andybudd of Clearleft The UX of User Experience

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Page 1: The ux of user experience

Presented by @andybuddof Clearleft

The UX of User Experience

Page 2: The ux of user experience

The Legend ofJohn Frum

“John promised he’ll bring planeloads and shiploads of cargo to us from America if we pray to him”

“Radios, TVs, trucks, boats, watches, iceboxes, medicine, Coca-Cola and many other wonderful things.”

Page 3: The ux of user experience

Cargo Cult Thinking

Page 4: The ux of user experience

ObjectFetishisationThe Legend of

John Frum

Page 5: The ux of user experience

UX Cargo Cult

Page 6: The ux of user experience

The Cult of the Wireframe

Many people thinkUser Experience Design

is Wireframing!

Page 7: The ux of user experience

Cargo CultPlane

Page 8: The ux of user experience

The Cult of the Wireframe

Others view UX Designers asthe documentation people!

Page 9: The ux of user experience

The Popular Viewof UXD

Designers who wireframeor

Documentation People

Page 10: The ux of user experience

User Experience Doesn’t Exist

Photo by Marc Thiele CC Some Rights Reserved

'UX Professional' is a bullshit job title. It's just a way to over-charge naive clients.

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Few people have actually worked with a proper UX Designer

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A lot of the information about User Experience Design is lightweight

and potentially misleading

Page 13: The ux of user experience

The tale of Mr McArthur Wheeler

Stupid is as stupid does

Page 14: The ux of user experience

Dunning-Krugereffect

Confi

denc

e

Experience

Page 15: The ux of user experience

There is adepth of knowledge

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Don Norman foundedthe first UX team in the 90s

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The UX Community has a Different View

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The natural result of design

The way people perceive a product/service

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Any more than pu"ing out a fire

Makes you a Firefigher

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Designing your own home

Doesn’t Make you an Architect

Page 21: The ux of user experience

The Idea that we’reAll Designers

Is Really Unhelpful

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A specialised group

The natural result of design

The way people perceive a product/service

A field of practice

Page 23: The ux of user experience

The UX Team

Is like a team of Marines

The StrategistThe Information Architect

The Interaction Designer

The UX Lead

Which makes me this guy

The Usability Researcher

Page 24: The ux of user experience

A specialised group

The natural result of design

The way people perceive a product/service

A job

A field of practice

A role

Page 25: The ux of user experience

A conceptual designer who focuses on what a product or service does,

and how it behaves,rather than what it looks like.

Defining the Damn Thing

Page 26: The ux of user experience

Jesse James Garre"’s Model

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User Experience DesignDan Saffer’s Model Information

Architecture

Architecture

IndustrialDesign

Usability

SoundDesign

VisualDesign

Content

HCI

Interaction Design

er

er

Page 28: The ux of user experience

ExS Experience

Strategy

IxD Interaction

Design

UR User

Research

IA Information Architecture

So!ware design

Web design

Business strategy

Market research

Design research

Library science

Design strategy

Device interface design

Jason Mesut’s Model

Industrial design

Business consulting,

Marketing HCI

Psychology

Page 29: The ux of user experience

What shape UX Designer are you?

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Overinflationof UX

The Peak ofInflated Expectations

The Trough ofDisillusionment

The Plateaux ofProductivity

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The CertificationDebate

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Designers Rock

We need more of them

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UX Design will always be a niche

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What’s in a name? That which we call a rose by any other name

would smell as sweet

Page 35: The ux of user experience

There is still room for Unicorns

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Web Designers

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Product DesignersDigitalFull Stack Designers

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Be"er as a team

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Than individual sparkel ponies

Page 40: The ux of user experience

Presented by @andybuddof Clearleft

Thanks