the ux of minimum viable products
DESCRIPTION
What is a Minimum Viable Product? How does it relate to and impact UX practice? And what are some strategies we can apply in designing them. MVPs are, in my view, core to an effective Agile/Lean UX practice, and in this talk I offer an introduction to what an MVP is and provide some strategies for how to go about designing an effective MVP. I gave this talk at IA Konferenz 2013 in Berlin. It's an updated version of a talk I gave at Hackers & Founders in Barcelona in 2012.TRANSCRIPT
@andersramsay | #agileux UX Singapore 2013
The UX of Minimum Viable Productsby Anders Ramsay
@andersramsay | #agileux UX Singapore 2013
What is a Minimum Viable Product?
@andersramsay | #agileux UX Singapore 2013
What is a Minimum Viable Product?
The shortest path from idea to validated learning.
#agileux | @andersramsayUX Singapore 2013
An entire organization is struggling to use a 20-year-old internal enterprise system.
#agileux | @andersramsayUX Singapore 2013
Pain points- Entering data into wrong fields.- Changes sometimes not saved.- Data often needing to be re-entered.- Often manually renaming/moving files.- Some departments refusing to use the
system saying they’d never get any actual work done.
#agileux | @andersramsayUX Singapore 2013
“Cool, let’s do some research, model some personas, create a deck of wireframes, and
start building the new system…”
#agileux | @andersramsayUX Singapore 2013
“Cool, let’s do some research, model some personas, create a deck of wireframes, and
start building the new system…”
“No, let’s conduct an MVP experiment:
Find one pain point, try removing it, and see
what we learn...”
@andersramsay | #agileux UX Singapore 2013
The MVP/Shortest Path to Validated Learning:
@andersramsay | #agileux UX Singapore 2013
The MVP/Shortest Path to Validated Learning:
@andersramsay | #agileux UX Singapore 2013
Offered riches both in user and tech learning. Could be implemented quickly.A success, even if it failed.
The MVP/Shortest Path to Validated Learning:
#agileux | @andersramsayUX Singapore 2013
The MVP/Shortest Path to Validated Learning:
@andersramsay | #agileux UX Singapore 2013
vi·a·ble /ˈvīəbəl/Adjective1. Capable of working successfully; feasible: "the proposed
investment was economically viable".2. (of a seed or spore) Able to germinate.
@andersramsay | #agileux UX Singapore 2013
“A minimal viable product is...a rolling series of releases that iterate and improvebased on a mix of data and vision/judgment.”
—Giff Constable, Interaction 2011
@andersramsay | #agileux UX Singapore 2013
Focusing on learning over features...
Persist or Pivot?
MVP #1 MVP #2 Persist or Pivot?
...etc.Experiment and learn
Experiment and learn
@andersramsay | #agileux UX Singapore 2013
MVP vs Product VisionOne step toward a destination on the horizon.
#agileux | @andersramsayUX Singapore 2013
How does this impact UX design?
#agileux | @andersramsayUX Singapore 2013
Changing how we collaborate
Adopt Agile UX methods to enable fast/high quality cycles of work.
Whole team ideation and visioning
Effective workshops
Pairing across roles/disciplines
#agileux | @andersramsayUX Singapore 2013
Changing what we measure
“Is this user-friendly?”
#agileux | @andersramsayUX Singapore 2013
Changing what we measure
“Is this user-friendly?”
“How much would you pay for this”“How much time would this save?”
vs
#agileux | @andersramsayUX Singapore 2013
Broadening our design focus
Designing and testing product viability.
Designing and testing user experiences.
#agileux | @andersramsayUX Singapore 2013
MVP Design Patterns
@andersramsay | #agileux UX Singapore 2013
PainkillerTry removing a high-value, low-cost pain point.
@andersramsay | #agileux UX Singapore 2013
Fa$t MoneyTry shipping only what you think people will pay for.
@andersramsay | #agileux UX Singapore 2013
Wizard of OzTry manually simulating system output.
@andersramsay | #agileux UX Singapore 2013
Go Ugly EarlyTry shipping with the most bare-bones UX possible.
@andersramsay | #agileux UX Singapore 2013
Fake Storefront (Archetypal Lean Startup landing page)
Try marketing the product as if already completed.
@andersramsay | #agileux UX Singapore 2013
Be the software (aka “Concierge”)
Try manually simulating the user experience.
#agileux | @andersramsayUX Singapore 2013
Which pattern should I pick?- What offers the most learning at the lowest cost?
- What best tests your riskiest assumptions?
- Expect to use a combination of patterns.
#agileux | @andersramsayUX Singapore 2013
Bottom line- Designing MVPs is a craft in its own right.
- Broadens the meaning of UX design.
- Requires melding virtually all aspects of Agile/Lean UX.- A great measurement of your skill level as a modern UX’er.
#agileux | @andersramsayUX Singapore 2013
Thanks!andersramsay.com@andersramsay#agileux
Presentation:http://bit.ly/ux-of-mvps