the urbanization of farming | concept i-m-farming

05.06.2013 IPM Master 2012 I.M.Farming (IMF)

I.M.Farming Urban & Indoor Farming


Trends & Challenges

Urbanization

Do-It-Yourself

Automation

Robotics

Economic Pressure

IndustrializationClimate Change

Food Quality


Our Vision

Intelligent.Modular.Farming.System.I.M.Farming

We are the provider of the most efficient food-enabling systemsfor urban regionsin the private and the public sector.


2020

Roadmap

on.plant sim.plant all.plant

2035 2050


From 2013 to 2020 ...

2020People move to cities

Individuality gains value

Green movement grows

More love for organic food

Passion for self-made goods

2013


Roadmap

2020

on.plant

2035 2050

sim.plant all.plant


Einböck 2020

We provide scalable and modular home indoor farm solutionsfor private usein urban flats and houses.

SCALABLE MODULAR INDOOR PRIVATE URBAN


Einböck 2020 - Business Model

SUPPLIER RETAILER CUSTOMER

Seeds

Soil

PRODUCER

Assembly of farm box


Einböck 2020 - Target GroupI am always up on the latest technology and like doing my own stuff.

I am vegetarianand I like cooking my own meals.

It is hard to get fresh vegetables in the city.

Freedom

Self-SufficiencyConvenience

ControlQuality Time

ExperienceFunctionality

Einböck 2020 - Look & Feel

Display

Tool BoxSeed Tray

Rain Shower

UV Light Soil Cartridge


Einböck 2020 - Summary

SCALABLE MODULAR INDOOR PRIVATE URBAN


From 2020 to 2035 ...

2035Growing demand for simplicity

Strive for convenience

Desire for playful interaction

Digitally native society

Growing eco-responsibility

2020


Roadmap

2035

sim.planton.plant all.plant

2020 2050


Einböck 2035

We provide customized spacesin urban regions with integrated, remote, farm systemsfor private use in public space.

CUSTOMIZED REMOTE PRIVATE URBANPUBLIC



SUPPLIER PRODUCER RETAILER CUSTOMER

Seeds

Soil InterfaceAssembly of farm box


Einböck 2035 - Target GroupI am used to live out inthe countryside.

I do not want to live in the city forever.

I would like to start a little garden, but I feel that I do not have the time to do so.

Social Simplification

Responsibility

BeautyQuality TimeNaturalness Convenience



Rentable Farm Boxes

Urban Farm House



CUSTOMIZED REMOTE PRIVATE URBANPUBLIC


From 2035 to 2050 ...

2050Dozens of mega cities

Space-constraint living

Persistent need for fresh food

Reliance on automated systems

Fully integrated food provision

2035


Roadmap

2050

all.plant

2035

sim.planton.plant

2020


Einböck 2050

We provide public farm spots around the city integrated into daily life connected with farm shops selling the crop.

MODULAR URBANPUBLICSHOPAUTOMATION SERVICE



SUPPLIER PRODUCER RETAILER CUSTOMER

Seeds

Soil

CLIENT

Provider ofpublic space

Assembly of farm box


Einböck 2050 - Target GroupI have always been a food enthusiast willing to try new things.

I thought about growing a garden, but I do not think that I will have enough energy to keep up maintaining it.

Drive

Work-Life-Balance

Performance

QualityFunctionalityStatus Relaxation



MODULAR URBANPUBLICSHOPAUTOMATION SERVICE


2020

Roadmap

on.plant sim.plant all.plant

2035 2050


The future starts today, not tomorrow!

the urbanization of farming | concept i-m-farming

Design

farming imf einbck

ipm master

farming imf roadmap

farming urban indoor

plant sim

farm systems

farm shops

public farm spots