the difference unsurpassed quality & service. page 2 page 3 our core principles ... chef ken has...

Our Commitment To You

The

DIFFERENCE

Unsurpassed Quality & Service

PAGE3

Our Core Principles1 - Humanely & Healthfully-Raised Fresh Meats & Poultry of the

Highest Quality with Industry-Leading Labels for all Products;

2 - A Consistent Commitment to Small, Local & Family-Run Farms for our Fresh Meats, Poultry and Fruits & Vegetables;

3 - Sustainably-Sourced Fresh Fish of Superior Quality, Discrimi-nately Caught Locally (Whenever Possible) from Healthy Schools;

4 - First-Rate Prepared Foods made Fresh on Premises Daily with Ingredients Sourced as Indicated Above;

5 - A Detailed Attribute-Identification Program for eachPrepared Food Item;

6 - A Constant Focus on Producing & Merchandising the Finest, Healthiest & Most Delectable Globally-Influenced Foods;

7 - A Continuous Emphasis on Specialty Products which are Healthful, Artisanal & Sustainably Delicious, Sourced from

Similarly-Minded (& When Possible Local) Small Businesses;

8 - The Strictest & Most Diligent Rabbinical Supervision;

9 - A Beautifully Clean Store in Optimal Physical Appearance;

10 - Fantastic Customer Service which is always Focused on YOU, Our Wonderful Customers;

11 - A Robust Friends & Family Rewards Program; and

12 - Our Absolute Customer Satisfaction Guarantee!!

Under Alan’s expert supervision, the KMP has been able to make numerous agreements with small family farms which

espouse a philosophy equal to ours and have unrivaled products. This philosophy includes the following bedrock principles:

All animals must be treated

humanely, from birth through the shechita process.

All farms mustbe family-run and, wherever possible, local.

All farms must be regularly inspected to ensure that

they are in compliance with such criteria.

All farms must have a

strong ethos of sustainability,

as well as demonstrated practices in

support of such convictions.

All end products must be of

exceptional quality – with the highest caliber nutritional

content, appearance, marbling, tenderness &, of course, taste.

A detailed land management plan must be in place, such that all terrain is demonstrably untreated with harmful herbicides or pesticides

and allowed time to revitalize through

documented pasture rotation programs.

Animals, including their feed, must be free of antibiotics,*

hormones & steroids, and all feed must befree of animalby-products.

*On accasion antibioitics may be administered to our veal

calves solely with a veterinary prescription.

Alan & Jack KaufmanTHE KOSHER MARKETPLACE

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An Exclusive Emphasis on Meat & Poultry From Small, Family-Owned & Operated Farms

Family farmers care about the health and well-being of their animals and, as a result, foster conditions which are low-stress, humane and allow

for the healthful upbringing of these animals without antibiotics, hormones or steroids. Not only is this quite obviously the correct ethical and moral choice, it is imperative for our health and well-being. Factory-farmed animals are not only subject to antibiotics, hormones & steroids directly but also through their food, which is often treated with noxious synthetics, arsenical drugs, rendered animal carcasses and other ingredients that may lead to the introduction of harmful contaminants into our food supply. The damage to humans from such activities has been well documented in several ways, from the unnecessary onset of disease to the rise of so-called “superbugs.” Family farmers further take great care of their land, ensuring that it will remain healthful and viable for future generations. Please see pages 4 – 5 in our Specialty Meats & Poultry booklet for more information on the seminal importance which we place on family farms.

MADE WITH SOME

ORGANICINGREDIENTS

GMO100%

ORGANICINGREDIENTS

GLUTEN

FREEWHENEVERPOSSIBLE

LOCALLYGROWN VEGAN

CAGEFREE

CERTIFIEDHUMANE

EGGSantibiotic

free

FREE-RANGE • ANTIBIOTIC-FREEUSDA CERTIFIED

ORGANIC CHICKEN4Born & Raised on Small, Local Family Farms in the USA

4All Farms are Independently Certified Organic by the USDA

4Exceptional Taste & Unsurpassed Quality

4Free-Range with Unfettered Outdoor Access

We carry a tremendous selection of Fresh Meats

and Poultry and all items are labeled as you see here. These labels only represent a small sample of what we carry in our Fresh Meat & Poultry Department but they provide some idea of the type of detailed information presented on each item. Each label details where each animal was born, the environment in which it was raised & the specific characteristics of the final product. We also have included this information, as well as further more expansive details, in our Specialty Meats & Poultry booklet.

We have labeled all of our prepared foods with the below listed attribute designations

in order to provide more clarity for those with allergies, on specific diets or just looking for more identifiable product information. All menus from this point forward, as well as labels on our prepared food items, will include these attributes and we are already planning to expand to more such designations in the future.

4Black Angus Cattle Born & Raised on Small Family Farms in the USA

4All Cuts are Hand-Selected For Superior Marbling, Tenderness & Uniformity

ANTIBIOTIC-FREE PREMIUM BEEF

ANTIBIOTIC-FREE, GRASS-FEDPREMIUM LAMB

✔ Born & Raised on Small Family Farms in the USA

✔ All Farmers have made a Full Commitment to Humane & Sustainable Farming Practices

✔ Pasture-Raised & Grain-Finished on Lands that are Free of Synthetic Fertilizers, Herbicides and Pesticides

✔ All Cuts are Hand-Selected for Rich Marbling, Exceptional Tenderness & High-Quality Flavor

✔ Exclusively Fed a 100% Vegetarian Diet

PREMIUM LAMBNever, Ever Given Any

✗ Antibiotics✗ Hormones✗ Steroids

AntibioticsHormones

✗ Steroids


4All Cuts are Hand-Selected For Superior Marbling, Tenderness & Uniformity


4Delightfully Tender & Juicy with Exceptionally Rich Flavor

4Less than 2% of USA Beef is Certified Prime

ANTIBIOTIC-FREE PREMIUM BEEF

ANTIBIOTIC-FREE USDA CERTIFIED

PRIME BEEF

FREE-ROAMINGANTIBIOTIC-FREE

PREMIUM TURKEY


ORGANIC TURKEY


ORGANIC CHICKEN

FREE-ROAMINGANTIBIOTIC-FREE

PREMIUM CHICKEN

4Born & Raised on Small Family Farms in the USA

4Free-Roaming in Large Open Houses

4Award-Winning Taste & Quality

4All Farms are Independently Graded as Exemplary for Animal Welfare & Environmental Consciousness










4Free-Roaming in Large Open Houses

4Award-Winning Taste & Quality

4All Farms are Independently Graded as Exemplary for Animal Welfare & Environmental Consciousness

100% U.S. GRASS FED BEEFNever, Ever Given Any

✗ Antibiotics✗ Hormones✗ Steroids

AntibioticsHormones

✗ Steroids

✔ U.S. Born & Pasture-Raised, 100% Grass-Fed Certifi ed Humane Beef

✔ Angus Cattle Born & Raised on Small Family Farms in the USA

✔ Certifi ed Humane is a Designation Supported by the ASPCA, as well as more than 66 Animal Welfare Organizations

✔ All Farmers have made a Full Commitment to Sustainable Farming Practices

✔ Exclusively Pasture-Raised on Lands that have been Free of Synthetic Fertilizers, Herbicides and Pesticides for a Minimum of 3 Years

✔ All Cattle are from Unrivaled Angus Marbling Breeds and Fed only a Grass & Forage Diet Free of Animal By-Products or Grain-Based Feeds

✔ This Beef is Extremely Tender, with a Tasteful Succulence that Exceeds any and all Expectations

grass fed beef & lamb & VEAL 2017 labels.indd 1 9/6/17 8:11 AM

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Sustainably-Sourced Fresh Fish Brought In Daily

At The Kosher Marketplace, we have recognized a major

need for fundamentally altering the way that our oceans are interacted with by people. As import-ant to nutrition as fish can be (nearly 3 billion

people rely on fish as a major source of protein), we believe that sustainable fishing is abso-lutely critical to the success of our plan-et. Human activities, led by overfish-ing, have seen the populations of fish species utilized by humans fall by half

or so in the last forty years. When fish are taken from unhealthy schools, harvested by indecent methods or caught in quantities beyond a reasonable replacement rate, we threaten the future viability of our oceans for all of us. Ironically, although in need

of far greater protec-tions, it is estimat-ed that only 3.4 percent of the oceans are protected and, only part of that, is effectively managed. It is imperative that we all do our part to preserve the beauty, harmony and wondrous gifts of the Earth’s oceans. Please see our Fresh Fish booklet for a greater understand-ing of the depth of this core tenet of The Kosher Marketplace.

PAGE9

Local, Farm-Fresh Produce

Our produce arrives daily from small, usually local, family farms. It is our strong feeling that when you buy locally grown

produce from family farms, you are getting the produce in its peak state of flavor, health & freshness. Standard produce is often picked before it’s ready, something that can greatly affect taste, as well as nutrition. That’s because food starts to change as soon as it’s plucked from the earth and tender vitamins such as C, E, A and thiamine begin to deteriorate. Temperature changes, as well as exposure to air and artificial light, can also rob fruits & vegetables of nutrients.

A Consistent Commitment to Small,

Local & Family-Run Farms for our Fresh Meats, Poultry and Fruits & Vegetables

PAGE11

Prepared Foods

Under Chef Ken’s expert supervision, our entire team endeavors each and every day to produce specialty fare,

made on premises, which reflects our global experience, training and dedication to the craft of cooking. We rely on seasonal flavors, locally foraged produce and fresh ingredients to create cosmopolitan dishes as diverse as Baked Chilean Sea Bass with Emperor’s Ginger & Carrot Sauce and as classic as Chopped Liver & Kasha Varnishkes. Irrespective of the complexity of the dish, we always strive to create the highest quality product for YOU, our wonderful customers.

Our specialty foods have been globally-influenced through our own experiences, as well as those of others who have assisted us. We are always traveling the world in order to seek out new sustainably-sourced ingredients, cooking methods and final preparations. Chef Ken recently completed a trip to Italy, where he saw firsthand several new pasta techniques. We make fresh pasta several times weekly, on an imported machine from Puglia, Italy. Mixing, cutting and drying is all done in-house and we are anxious to incorporate some of the new techniques from Chef Ken’s trip

into our fresh pasta preparations.

Chef Ken has also trained with renowned Indian Chef Julie Sahni, who has provided guidance on several of our Indian preparations. These roots have led to our interpretations of Chana Masala (made with specially-sourced Organic Chickpeas), as well as numerous traditional dishes such as Butter Chicken, Chicken Tikka Masala and Lamb Saagwala.

And then…there is love and attention to detail. Once all the necessary components of a dish have been properly sourced, there still remains the ultimate challenge: preparing the food in the most delicious, presentable & exquisite manner. It is this step which probably requires the most care and diligence; and it is at this point that our entire team spares no effort to ensure that the final product is beautiful, healthful & ultimately palate-pleasing.

We also maintain rigid inspection procedures to ensure that our food is beneficial, delicious and well-presented. It is our firm desire to always have the very best taste, quality and look embodied in each and every one of our prepared food dishes at all times.

First-RatePrepared Foods made

Fresh on Premises Daily with Ingredients Sourced Sustainably

and Humanely

Offering YOUthe Highest-Quality, Healthiest & Most

Delectable Globally-Influenced Culinary

Delights

PAGE13

Specialty Products

We strongly believe in providing the highest quality, healthiest & most sustainable specialty food

products to our customers each and every day. We scour the globe in this effort and have made hundreds of connections with equally like-minded people & organizations across the world who also believe everyone deserves access to healthy, sustainable & high-quality gourmet foods. It is our goal to provide these specialty products to you on a daily basis.

Rabbinical Supervision

We commit to always maintaining the highest levels of Kashruth in accordance with the supervision of Rabbi Avrohom Marmorstein

and our Mashgiach Tamidi, Rabbi Yakov Greenwald. This is the most basic tenet of The Kosher Marketplace. All our fresh meats & poultry are glatt kosher from reliable shoctim. All baked products are pas yisrael, cooked foods are bishul yisrael and an entire team of Rabbis, led by Rabbi Greenwald, checks and cleans all required fruits & vegetables on a daily basis. We also offer rabbinically–checked fruits and vegetables for sale.

TheStrictest &

Most Diligent Rabbinical

Supervision

A Constant Focus on Finding and

Offering YOU the Finest, Healthiest & Most Appetizing, UniqueFoods from Across

the World

SpecialtyProducts which are

Healthful, Artisanal & Sustainably Delicious,

Sourced from Similarly-Minded (& Where

Possible Local) Small Businesses

PAGE15

Presentation & Cleanliness of the Store

We greatly value your presence in the store and, at all times, promise that we will work diligently to ensure that the store

is in optimal physical appearance. This extends to our product shelves, exterior and employee attire. We always want you to feel absolutely comfortable within or nearby the store’s premises.

Customer Service

We endeavor to provide you with a fantastic customer service experience each and every

time you interact with us. We promise to promptly respond to your needs and concerns, always in a timely, courteous manner. We will always listen patiently & attentively to your thoughts and

comments in order to provide the highest level of personalized service. At all times, we will greatly

appreciate and value your patronage.

Friends & Family

Our wonderful customers are our greatest asset and we have now developed a Rewards Program worthy of your kind patronage. As

a KMP Friends & Family Rewards Club Member, you will be entitled to unique perks, discounts and special offers on a daily basis. First and foremost, you will receive a copy of KMP Nosh News (our newsletter) delivered to your email bimonthly. Each issue will be filled with exciting store announcements, product promotions and special events, such as store tastings and/or specific product samplings. It will also reveal items which will be discounted throughout the store for the entire two month span of

the newsletter. There will be numerous Specials

within each issue of KMP Nosh News and Friends and Family Members may take advantage of as many discounts as they desire. Signs thoughout the store will also indicate any items which are part of the

Friends & Family Program. All Friends & Family discounts & promotions will immediately be

credited upon checkout at the store.

Our Simple GuaranteeFamily-run since our inception, we want you to be happy with each and every interaction with The Kosher Marketplace. As a result, we firmly stand behind your Complete and Total Satisfaction with every purchase. That is Our Simple Guarantee!

ABeautifully

Clean Store in Optimal Physical

Appearance

Chef Ken Carlos Fran Cailee HermanWe greatly thank you for your kind patronage & fully guarantee

your customer satisfaction each and every day!

THE KOSHER MARKETPLACE2442 Broadway • New York, NY 10024Phone: (212) 580-6378 • Fax: (212) 580-0394Website: www.thekmp.comEmail: [email protected]

Please review us on:@thekoshermarketplace

@thekoshermarketplace @NYCKosher

Please See OurBimonthly Newsletter

Nosh News for Updated Product

Offerings, Store Events & Friends and Family

Bonuses!!

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