the university of granada on social networks

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The University of Granada on Social Networks Vicerrectorado de Enseñanzas de Grado y Posgrado

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Page 1: The University of Granada on Social Networks

The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

Page 2: The University of Granada on Social Networks

INDEXINDEX

ContextCharacteristicsSocial Networks

TuentiFacebookTwitterPinterestLinkedinInstagram

SitesEstudiaengranadaGrados.ugr.es

Vicerrectorado de Enseñanzas de Grado y Posgrado

Page 3: The University of Granada on Social Networks

INDEXINDEX Context Characteristics Social Networks

Tuenti Facebook Twitter Pinterest Linkedin Instagram

Sites Estudiaengranada Grados.ugr.es

Vicerrectorado de Enseñanzas de Grado y Posgrado

Page 4: The University of Granada on Social Networks

CONTEXTCONTEXT Continuous growth of University of Granada Need for new communication channels:

Broad coverage of events Real time

Vicerrectorado de Enseñanzas de Grado y Posgrado

Page 5: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

Context Characteristics Social Networks

Tuenti Facebook Twitter Pinterest Linkedin Instagram

Sites Estudiaengranada Grados.ugr.es

INDEXINDEX

Page 6: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

CHARACTERISTICSCHARACTERISTICS Presence of University of Granada on Social

Networks: 17th of May 2010. Coloquial language of Social Networks versus

Institutional channels (web, corporative e-mails, etc.)

Open 24/7 all year round. Quickest and Personal Attention.

Page 7: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

Context Characteristics Social Networks

Tuenti Facebook Twitter Pinterest Linkedin Instagram

Sites Estudiaengranada Grados.ugr.es

INDEXINDEX

Page 8: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

SOCIAL NETWORKSSOCIAL NETWORKS

Page 9: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

TUENTITUENTI

Page 10: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

TUENTITUENTI

Spanish Social Network (2006) Audience: High School students 10.760 followers Information about: UGR degrees, open

days, activities for high school students…

Page 11: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

FACEBOOKFACEBOOK

Page 12: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

FACEBOOKFACEBOOK

Launched in Spain in 2007 Original Audience: University students. Current Audience: University students,

lecturers and administrative staff 33.218 followers

Page 13: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

TWITTERTWITTER

Page 14: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

TWITTERTWITTER

Original Audience: Researchers Current Audience: Researchers and also

students (short texts, promptness, etc.) 66.321 followers

Page 15: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

PINTERESTPINTEREST

Page 16: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

PINTERESTPINTEREST

Launched Dec. 2009 (UGR recently) Audience: Undergraduate students Pictures and images that show:

Facilities (lecture rooms, libraries, study rooms, etc.)

Labs Work material Lectures

Page 17: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

LINKEDINLINKEDIN

Page 18: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

LINKEDINLINKEDIN

Launched in Spanish in 2008 Profiles in Spanish and English Audience: Graduates, postgraduate

students and researchers 7.700 followers (English profile) and

55.596 followers (Spanish profile) News regarding: Seminars, workshops,

conferences, job offers, etc.

Page 19: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

INSTAGRAMINSTAGRAM

Page 20: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

INSTAGRAMINSTAGRAM

Launched Oct. 2010 Objetives:

To show through images the day to day of the University of Granada

Let people know about peculiarities of the University of Granada

To show in real time different activities of the University of Granada

Page 21: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

Context Characteristics Social Networks

Tuenti Facebook Twitter Pinterest Linkedin Instagram

Sites Estudiaengranada Grados.ugr.es

INDEXINDEX

Page 22: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

SITESSITES

Page 23: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

estudiaengranada.ugr.esestudiaengranada.ugr.es

Page 24: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

estudiaengranada.ugr.esestudiaengranada.ugr.es

Page 25: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

estudiaengranada.ugr.esestudiaengranada.ugr.es

Page 26: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

estudiaengranada.ugr.esestudiaengranada.ugr.es

Page 27: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

grados.ugr.esgrados.ugr.es

Page 28: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

grados.ugr.esgrados.ugr.es

Page 29: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

grados.ugr.esgrados.ugr.es

Page 30: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

masteres.ugr.esmasteres.ugr.es

Page 31: The University of Granada on Social Networks

Vicerrectorado de Enseñanzas de Grado y Posgrado

masteres.ugr.esmasteres.ugr.es

Page 32: The University of Granada on Social Networks

ANY QUESTIONS?ANY QUESTIONS?

Vicerrectorado de Enseñanzas de Grado y Posgrado

Page 33: The University of Granada on Social Networks

THANK YOU FOR YOUR ATTENTION!THANK YOU FOR YOUR ATTENTION!

Further information:Further information:University of GranadaUniversity of Granada http://www.ugr.es

Unidad o servicioUnidad o servicio

Página web de la unidad o servicio