the un-usual suspects (wikis, open source, saas - with panelists)
DESCRIPTION
A "hyper keynote" and panel presentation made at our Advisory Trade Member Executive Summit in Chicago on 9/12/2007. (added panelists slides - inadvertently left them off in first posting)TRANSCRIPT
THE UN-USUAL SUSPECTS
ECM MEETSWIKIS, SAAS,
OPEN SOURCE
1
Facilitated by Dan KeldsenDirector, Market Intelligence at AIIM
dkeldsen<at>aiim<dot>org
1Friday, October 19, 2007
BRIEF HISTORY OF DAN
17 years of Marketing Experience
16 years of “official” IT Experience
Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work
3.5 years working within Perot Systems ($3 Billion annual revenue)
Who knew that voting for him meant I’d work for him 12 years later?
Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM
2Friday, October 19, 2007
WHAT’S HAPPENING IN INFORMATION MANAGMENT
TODAY?
3Friday, October 19, 2007
4
Infinite Choices,
Infinite Power
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TOO MANY CHOICES FOR SOLUTIONS
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6
Equals Massive Headache!
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CHAOS&
INDECISION
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TRAPPED BY I.T.?
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CLIFF NOTES:YES, IT DOES!
BUT THAT
DOESN’T SELL
BOOKS
9Friday, October 19, 2007
WE’RE BUSIER THAN EVER
10Friday, October 19, 2007
WE HAVE MORE “INFORMATION” THAN
EVER BEFORE
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ARE THE CHOICES I’VE MADE HELPING MY
BUSINESS?
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WHAT DOES THE MARKET THINK OF THE “NON-
TRADITIONAL” WORLD?
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SURVEY SAYS...
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IMPORTANCE TO YOU
0%
25%
50%
75%
100%
Con
tent
Sec
urity
Dat
a Le
ak P
rev.
Rec
ords
Mgm
t.
Ente
rpri
se 2
.0
Wik
is,b
logs
,RSS
Col
lab.
Find
abili
ty
Ente
rpri
se S
earc
h IA
IOA
KM
Inno
vatio
n M
gmt.
SNA
WC
M
Port
als
DA
M
SaaS
Ope
n So
urce
BPM
Del
iver
y
Critical/high Moderate Not at All HUH?
IMPORTANCE
Enterprise 2.0,Wikis, Blogs, RSS,
SaaS,Open Source
Critical to ModerateOver 60-70%
15Friday, October 19, 2007
YOUR UNDERSTANDING
0%
25%
50%
75%
100%
Con
tent
Sec
urity
Dat
a Le
ak P
rev.
Rec
ords
Mgm
t.
Ente
rpri
se 2
.0
Wik
is,b
logs
,RSS
Col
lab.
Find
abili
ty
Ente
rpri
se S
earc
h IA
IOA
KM
Inno
vatio
n M
gmt.
SNA
WC
M
Port
als
DA
M
SaaS
Ope
n So
urce
BPM
Del
iver
y
Expert/Good Familiar Vaguely None
Understanding
Enterprise 2.0,Wikis, Blogs, RSS,
SaaS,Open Source
Vague to No UnderstandingOver 50-70%
Tide is Rising Here
16Friday, October 19, 2007
CHASM TIME
THE MARKET IS NOT A SINGLE MASS
EARLY ADOPTORS
EARLY INNOVATORS
CHASM
LATE INNOVATORS
MAINSTREAM
LAGGARDS
17Friday, October 19, 2007
TECHNOLOGY ADOPTION STRATEGIES
Techies:Just try it!
Pragmatists:Stick with the herd!
Conservatives:Stick with what’s proven!
Skeptics:Just say No!
Visionaries:Get ahead of the herd!
18Friday, October 19, 2007
TECHNOLOGY ADOPTION LIFE CYCLE
Chasm
EarlyMarket
Bowling Alley
Tornado
Main Street
19Friday, October 19, 2007
DARWIN-TIME
OUT EVOLVING your competition is THE key
Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land
Mergers & Acquisitions are one route - expensive
What are the alternatives?
20Friday, October 19, 2007
DEALING WITH DARWIN
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BECAUSE IF YOU DON’T...
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YOUR COMPETITORS ARE RUNNING 24/7,
EVEN IF YOU AREN’T...
23Friday, October 19, 2007
BUT DON’T TAKE MY WORD FOR IT...
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SO,WHAT’S HAPPENING IN
DELIVERY MODELS,AND HOW CONTENT IS
CREATED TODAY?
39Friday, October 19, 2007
THE UN-USUAL SUSPECTS
Alfresco - Open Source ECM
SocialText - Enterprise Wikis
SpringCM - ECM On-Demand
40Friday, October 19, 2007
As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation. Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorfish, Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles. Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for financial services organisations.
41Friday, October 19, 2007
Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities.
Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems.
42Friday, October 19, 2007
Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital firm. Before joining Foundation Capital, Dan served as President and CEO of Itemfield, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development.
During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial).
Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business.
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BACKGROUND TIME
STRAIGHT FROM THEUN-USUAL SUSPECTS
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Peter MonksDirector of Services at Alfresco
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The People
John Powell, CEOFormer COO of BusinessObjects
John Newton, CTO & ChairmanFormer Co-Founder of Documentum (now EMC)
Kevin Cochrane, VP of Product ManagementFormer VP of WCM at Interwoven
Matt Asay, VP of Business DevelopmentFormer VP of Open Source Strategy at Novell
46Friday, October 19, 2007
Introducing Alfresco
Open
Source
Enterprise
Content
Management
Open source, open standards
Best-of-breed open source components
Enterprise-scale, enterprise-infrastructure, enterprise-control
Documents, records, XML, web content, images, rich media, code …
Most experienced content management team in the world, from Documentum and Interwoven
47Friday, October 19, 2007
How Do We Make Money?
Open Source Distribution
GPL Dual License Support and Services
Multiple Channels
● Low cost of distribution
● Global reach
● Community development
● Most popular license
● Protects embedding opportunities
● Try before buy
● Maintenance and support for production use
● Certification & indemnification
● Telesales
● Local integrators
● Major SIs
● OEM embedding
48Friday, October 19, 2007
The Open Source ModelReally Works
600,000+ downloads● 15,000 Registered Community
● 12,000+ installations
300+ customers● Leading Governments, Banks,
Publishers, Education, Professional Services
Industry Recognition● Network World
●World Economic Forum
● EContent 100
49Friday, October 19, 2007
Jeff BrainardDirector of Marketing at Socialtext
50Friday, October 19, 2007
Introducing Socialtext Wikis:New Tools for Creating & Managing Content
September 2007
51Friday, October 19, 2007
McKinsey Global Survey 2007
Given hindsight, nearly two-thirds of companies surveyed would have invested more or sooner in Web 2.0 technologies, like wikis.
52Friday, October 19, 2007
McKinsey Global Survey 2007
In addition to internal collaboration, over half of companies surveyed using Web 2.0 tools to interface with customers & partners.
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Key Web 2.0 Findings
• 80%+ of CIOs surveyed cited efficiency as biggest motivator for adoption of wikis & RSS. – Forrester, Fall 2006
• Wikis tap into collective knowledge, insights & creativity of communities of people both inside & outside an organization to drive faster creation of higher-quality content. – IDC, June 2007
• “With improved collaboration, we can tackle 16 to 20 new major initiatives, rather than just one or two.” – John Chambers, CEO of Cisco
• Adoption of ‘critical mass’ of Web 2.0 technologies – blogs, wikis, RSS, social networks – give enterprises biggest bang for the buck. – Forrester, July 2007
54Friday, October 19, 2007
Wikis Change How People Work
In the past… • Occupational spam; everyone is cc’d• Valuable info assets lost in the inbox• Difficulty finding information• Knowledge around exception handling lost with
turnover• Project status handled via scheduled meetings
& concalls• Organizational silos prevent idea flow• Partners & customers locked out of
collaboration
Today… • Users digest information as needed• Business knowledge stored in the wiki• Search/tagging provides instant access• All knowledge of processes & exceptions stored in
the wiki• Participants publish real-time status updates to
wiki• Wikis enable cross-functional teams• Extranets enable deeper participation with
partners & customers
50% of all corporations will have wikis by 2009.
Internal ‘Wikipedias’ will go mainstream by 2010.
55Friday, October 19, 2007
Socialtext – Wikis Everywhere
• Wikipedia-inside knowledgebase• Group collaboration & innovation• Project & process management• Dynamic intranet & Sharepoint wiki
• Secure, shared workspaces• Extended team collaboration• Partner & supplier extranets
• Public knowledgebase• Self-service portals• Social communities• Mobility
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Socialtext Customers
57Friday, October 19, 2007
KnowledgeWiki Screenshot
Summary view of page content
RSS feeds from any page
Add attachments
One-click search
Add links
Edit page & contribute to discussion
Tags provide greater context
Inter-workspace links to relevant content
Add multimedia (images, videos, audio)
58Friday, October 19, 2007
Symantec Wiki Knowledgebase
• “Wikipedia-inside”
• Company-wide knowledge repository
• Dashboard view tailored to user type/role
• “What’s New” summary for communicating news
• Tagging associates products into categories
• Instant access via search & tag views
• Embed links, images & multimedia content
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Angel.com Public IVR Wiki (www.socialtext.net/ivrwiki)
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Dan CarmelCEO at SpringCM
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A Fresh Approach to Enterprise Content Management
SpringCM in 5 MinutesDan Carmel, CEO
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Experienced & dedicated team Industry veterans from Open Text, Hyland, Interwoven,
Stellent, Filenet Top tier funding: Foundation Capital
Market leading product Enterprise class – true SaaS - broadest functionality Innovative solutions development platform / strategy
Emerging market leader Top industry partners Over 100 companies in 15 months; many F500 names
KM World 100 Companies to Watch Rapidly growing ecosystem of partners
Who is SpringCM?
63Friday, October 19, 2007
Paperless remains elusive Many doc processes not automated
No true “E” in ECM– Most applications are departmental
Incremental application cost high– Require add-ons– Customization, integration, PS– Ongoing support, upgrades
Challenging for IT outside of most pressing needs– Large unmet need in corporations– Medium businesses neglected
High risk, long time to deploy
Customer PainHigh Cost or Lost Productivity
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SpringCM: The SaaS Advantage
Complete software as a service means: Broader functionality than deployed SW can deliver Up and running in days – not months Nothing to install Low cost Low risk – application fit, HW/SW and time/cost Easy to administer Easy to use Easy to integrate – full web services API Rapid releases – new functionality – responsive to needs Greater insight into actual use patterns Community - can be created
65Friday, October 19, 2007
The Opportunity
For large established ECM providers Use SaaS to target smaller opportunities Partner to avoid internal conflicts
Service bureaus, MFPs, ISVs Add SaaS to your offerings Web services integration / DM utility on the web
VARs, Resellers Partner and build solutions on SaaS platforms to gain SaaS
advantage for your business
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