SocialMedia

Checklistfor Actors!

THE ULTIMATE

Social Media Coach for Actors

Founder of Marketing4Actors.com

By: Heidi Dean

I love social media! Used correctly, it's an

awesome, completely free PR tool that

helps actors accelerate their careers.   

 My ULTIMATE Social Media 

Checklist for Actors will give you the

foundation you need so you can start

growing your fan base & building lasting

industry relationships.  

On the flip side, social media can be

frustrating, chaotic & a waste of time if

misunderstood.

That's where I come in! 

Claim your username on all social

media platforms! If someone

already has your name, try adding

“actor,” “official” or a middle initial to

your name. When the next

'Snapchat' pops up, be sure to

claim your name even if you’re not

sure you’ll use it! Use

namecheckr.com to see if your

name is available on multiple

platforms.

CLAIM YOUR NAME

Make your Twitter & Instagram accounts

public! How will anyone know if they should

follow you if they can't see your posts? Plus it's

next to impossible to build a following with a

private account.

GO PUBLIC!

On your Facebook profile you can decide

whether or not you want each post to be

public or just for close friends and family.

What about your facebook profile?

Not sure if you should have a profile orfan page? This video will help....

For most actors this will be a headshot or a

professional photo. Keep in mind, your headshot

is your 'logo' for your career and should show

the world what you are most 'castable' as!  One

of the biggest mistakes actors make on social

media is using completely different profile

photos on different platforms. Instead of

showing your range (which is usually the reason

for doing so) you fail to establish a cohesive

brand. That makes it difficult for people to

recognize you and follow you on different

platforms. McDonald’s doesn’t use different

logos for different locations. It's the same for

actors! Your logo (headshot) should be the same

across all your social media platforms.

ADD A PROFILEPHOTO!

Your Facebook cover photo, Twitter header

photo, and YouTube channel art should show

us the true essence of who you are! Make sure

you use the correct size for each platform.

Current sizes (in pixels) are:

Twitter header photo (1500 x 500), Facebook

cover photo (815 x 315), YouTube channel art

(2560 x 1400)

Need help? I show you how HERE.

UTILIZE THE HEADER!

A professional bio is your introduction

to the world. It expresses your

uniqueness, talents and passion and

makes us want to follow you!

When creating a bio use career-specific

keywords like “actor,” “SAG-AFTRA,” or

“voiceover.” 

Make sure you optimize your bios for

each platform. This FREE Instagram

Class will show you how to create a bio

that attracts followers (click on the TV)

TELL YOURSTORY

If the platform allows you to have a

link it should usually go to your actor

website!  If you don’t have a website

link to your IMDb, YouTube channel,

Actors Access, etc. Then set up a

website right away. 

LINK TO YOUR

WEBSITE

Remember your website isyour home base for all

your marketing materials:headshot, resume, media,

social media links &reviews.

  If a platform allows you add a

location to your profile... just do it.

This helps you connect with like-

minded people in your area—which

could mean more opportunities!

ADD YOURLOCATION!

Everywhere, Hogwarts and Neverland

are not real locations. They may seem

cute but will only help you connect

with the Potterheads and Peter Pan

fans of the world, instead of people

who can hire you!

    I always say that it’s better to give

1,000% percent creating connections

on two platforms than burn out using

five! On the platforms you’ve decided

not to use right now, add your profile

photos and header photos and

optimize your bio. Then add a post

that says you’re not active on the

platform and link them to where they

CAN connect with you.

CHOOSE YOURPLATFORMS

WISELY!

Example

     Social Media is a great place to

network with new people but don’t

forget to find the connections

you’ve already made!

FIND YOURFRIENDS!

Connect your email, phone number

and social media accounts to each

platform.

   Find new like-minded people by using hashtagsearches on Instagram, Twitter and even LinkedIn...

DISCOVERNEW FRIENDS!

 Search groups on LinkedIn and Facebook....

Especially this one to help you with your social media...

(Click to join...it's free)

 As you grow your fanbase it will become very

difficult to see just the people you want to

'network' with regularly. The algorithms on the

big social media platforms may also keep you

from seeing all your important updates.  Add

the people you know and the people you want

to know to organized lists.

By organizing your friends, followers, industry

contacts, and fans into "lists" on each platform,

you'll be able to create and build relationships

everyday.

GETORGANIZED!

 Successful social media accounts

have a distinctive tone, voice, or

style. Are you...

FIND THE “ME” IN YOUR

SOCIAL MEDIA. 

Funny

Sarcastic

Don't copy others on social....It's YOUR

unique qualities will set you apart from the

sea of actors online.

Inspirational

Your headshot and resume aren’t the

only things people are taking into

consideration when it comes to hiring

you for an acting job. You are getting

Googled all the time- and your social

media is one of the first things to pop

up.  Make sure the person they find

online is one they would want to work

with for hours on set or in rehearsal. 

CLEAN UP YOURACCOUNTS

This video will help you do a lil clean-up!

 Create a posting strategy!  Decide how

often you’ll post. If you already have Twitter

followers, a tool called Followerwonk will

tell you the best time of day to post so you

can maximize your engagement and reach!

If you have a Web series or YouTube

channel, tell your fans how often and when

you’ll release your videos.

CREATE APOSTING

STRATEGY

USE VIDEO!

Video is the perfect medium for actors!

You can use your YouTube channel, IGTV,

Instagram (60 seconds on your grid),

Twitter (140 seconds) or go live on

InstagramLive or FacebookLive to show

behind the scenes clips or clips from your

latest show (if allowed).

Also try Stories! With its use of photo,

video, and text, it provides a more personal

and customizable behind-the-scenes

experience.

If you’re in a show right now, encourage

fans to meet you at the stage door for a pic

or video! Save the pictures/videos and

post them on your social media channels.

I used to think hashtags were silly!

Boy was I wrong!

Start with hashtags like....

to reach an audience beyond your

followers and to invite new people

to join your conversation!

USE #HASHTAGS!

#actorslife#acting

#voiceover#setlife

#laactress

If you've created your own YouTube

Channel for your original work you MUST

make sure it's optimized for maximum views!

No one is just going to find your content. 

OPTIMIZE YOURCHANNEL!

*Create a professional presence by adding

 Channel Art.

*Find keywords for your channel & videos

to attract your audience

*Create a trailer for your channel!

*Add a watermark to your videos to get

more subscribers

*Organize your videos into playlists! Then

embed these on your website or share the

playlist link on social media (so people

watch more than 1 video)!

Here are some quick tips:

Occasionally ask your followers and

fans to join you on your other

platforms!

BEWARE of automatically linking your

accounts—you don’t want your

Twitter account to be nothing but

Facebook and Instagram links. 

Instead, manually send posts (only

occasionally) from Instagram to Twitter

or Facebook to let your followers know

you're on Instagram. 

CROSS PROMOTE YOUR SOCIAL MEDIA

ACCOUNTS. 

If there’s someone in the

business whose films, articles, or

classes you enjoy, make them

your #FF (Follow Friday) of the

week!

SPREAD THE LOVE

If you had a great meeting, send

a tweet thanking them for their

time or advice (w/o giving any

details away about the project).

Tweet congratulations to

friends and colleagues for their

personal and professional

achievements!

Add a your social media feeds or

Like/follow/Subscribe buttons and

Snapcodes to your website! 

FOLLOW BUTTONS & FEEDS!

This will help convert website

visitors into social media fans and

followers!

LIKES10,000

Think beyond the newspaper,

 magazine or blog review.... 

If someone posts an awesome tweet

about your performance, play or

original web series embed it on your

actor website!

SOCIAL MEDIATESTIMONIALS!

...tells us NOTHING about you (except that

you're gracious).

These actions appear insincere, rarely

help build your fan base, and may get

your accounts suspended. Instead, be

aware of the connections you make and

respond if it’s appropriate.

 LIMIT YOUR

AUTOMATION! 

Avoid using auto

direct messages and

automatically

thanking EVERYONE

who follows you.

A page that looks

like this...

Checking each platform all day is

time-consuming.... especially

when you'd rather be acting!

Using a social media

management system like

Hootsuite lets you see multiple

social media accounts in one

place (including messages,

posts, lists, and mentions), saving

you hours every week.

SET UP A SOCIAL

SYSTEM!  

Are you on a network TV or cable

show tonight? Why not live tweet

while watching? Be sure to use

the show’s trending hashtags! You

may get some new fans and make

connections with the cast, writers

or crew on social media!

LIVE TWEET!

Grow your following by adding

your username to your email

signature! Every email is an

opportunity to get a new fan or

follower!

THINK BEYOND SOCIAL!

Add your social media icons

and/or username to your

business cards. 

Above all, don't forget to be social!

It is SOCIAL media! Take part in

industry Twitter chats, Facebook

groups, or even Linkedin groups to

meet new people in the business!

Check your mentions and

notifications regularly! 

BE SOCIAL!

Retweet, Reply, & React!

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