the ultimate prospecting system. listing - buyers sold listings – happy homeowners prospecting...
TRANSCRIPT
Listing - Buyers
Sold Listings – Happy Homeowners
Prospecting
Current Customers
ClosedCustomers
Your Community
Fill Your Bucket
InsuranceCPA
FinancialInspectorNetwork PartnersFamilyFriendsETC…
Listing – Buyers
The Ultimate Prospecting System
•Photo•Signature
•Contact Info
•Written•Graphics
•Informative
Personal Professional
The Ultimate Prospecting System
•Photo•Signature
•Contact Info
•Written•Graphics
•Informative
•Prospects•Current•Closed
•Community
Personal Professional Database
The Ultimate Prospecting System
•Photo•Signature
•Contact Info•Logo
•Written•Graphics
•Informative
•Prospects•Current•Closed
•Community
•Time Sent•Format•Style
Personal Professional Database Consistent
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 Listing Presentation
Week 2 Listing Presentation
Week 3
Week 4 Listing Presentation
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 Home Advertisement
Week 2
Week 3 Home Advertisement
Week 4
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1
Week 2 Open House
Week 3
Week 4 Open House
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1Returning
CallsReturning
Calls
Week 2 Returning Calls
Week 3Returning
CallsReturning
Calls
Week 4 Returning Calls
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 Showing Homes
Week 2
Week 3Showing Homes
Week 4
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 Office Time
Week 2
Week 3 Office Time
Week 4
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1
Week 2
Week 3
Week 4Closing
Day
Closing
Day
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1Returning
CallsOffice Time
Home Advertisement
Returning Calls
Listing Presentation
Showing Homes
Week 2 Open HouseReturning
CallsListing
Presentation
Week 3Returning
CallsOffice Time
Home Advertisement
Returning Calls
Showing Homes
Week 4 Open HouseClosing
DayListing
PresentationReturning
CallsClosing
Day
The Ultimate Prospecting System
Prospecting Your Database
Yo
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mu
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10%
45%
Normal Prospecting
CRM Builds Raving Fans
The Ultimate Prospecting System
10%
20%
45%
CRM – Phone
Normal Processing
CRM Builds Raving Fans
The Ultimate Prospecting System
Prospecting Your Database
Yo
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mu
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A
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ss
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 CRM Phone
Week 2CRM Phone
Week 3 CRM Phone
Week 4 CRM Phone
The Ultimate Prospecting System
10%
20%
45%
90%CRM – E-Mail
CRM – Phone
Normal Processing
CRM Builds Raving Fans
The Ultimate Prospecting System
Prospecting Your Database
Yo
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mu
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A
ware
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ss
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 CRM Email CRM Email
Week 2 CRM Email CRM Email CRM Email
Week 3 CRM Email CRM Email CRM Email
Week 4 CRM Email CRM Email
The Ultimate Prospecting System
10%
20%
45%
90%
CRM - Printing
CRM – E-Mail
CRM – Phone
Normal Processing
CRM Builds Raving Fans
The Ultimate Prospecting System
Prospecting Your Database
Yo
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mu
nity
A
ware
ne
ss
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 CRM Print
Week 2 CRM Print CRM Print
Week 3 CRM Print CRM Print
Week 4 CRM Print
The Ultimate Prospecting System
10%
20%
45%
90%
CRM - Printing
CRM – E-Mail
CRM – Phone
Normal Processing
CRM Builds Raving Fans
The Ultimate Prospecting System
Prospecting Your Database
Yo
ur C
om
mu
nity
A
ware
ne
ss
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1 CRM Email CRM Email CRM Print CRM Phone
Week 2 CRM Email CRM Email CRM PrintCRM Email CRM Print
CRM Phone
Week 3CRM Print
CRM EmailCRM Email CRM Email CRM Print CRM Phone
Week 4 CRM EmailCRM Email CRM Print
CRM Phone
The Ultimate Prospecting System
Sun. Mon. Tue. Wed. Thu. Fri. Sat.
Week 1Returning
Calls
CRM Email
Office TimeHome
Advertisement
CRM Email
Returning Calls
CRM Print
Listing Presentation
CRM Phone
Showing Homes
Week 2Open House
CRM EmailCRM Email
Returning Calls
CRM Email
CRM PrintListing
PresentationCRM Phone
Week 3
Returning
Calls
CRM Email
CRM Print
Office TimeHome
Advertisement
CRM EmailCRM Print
Returning Calls
CRM PhoneShowing Homes
Week 4Open House
CRM EmailCRM Email
Closing
Day
Listing Presentation
CRM Email
CRM Print
Returning Calls
CRM Phone
Closing
Day
The Ultimate Prospecting System
CRM – Phone
1. Prospect Call
2. 30 Day Follow Up
3. Annual Follow Up
4. Birthday Call
The Ultimate Prospecting System
CRM – E-Mail
1. Prospects Buyers
2. Prospect Listings
3. Closed Customer
4. Network Partners
1. Friends
2. Family
3. CPA
4. Insurance Agent
5. Builder
6. Community
The Ultimate Prospecting System
Business Category
- Marketing / Sales
- Team Building
- House Information
- Technology
- Understanding Customers
- Managing Yourself
- Money Matters
- Financial Tips
Customer Category
-Finance / Money
-Home Improvement
-Gardening / Plants
-Food / Recipe
-Parenting Advice
-Sports
-Nature / Outdoors
-Golf / Golf Tips
-Travel / Location
-Inspirational Thoughts
-Presidential / Quotes
Direct Marketing Category
-Home Selling tips
-House / Home Information
-Credit / Finance
-Mortgage Information
-Real Estate Marketing
Automated E-Mail Marketing System
The Ultimate Prospecting System
CRM - Printing
1. Post card
2. Birthday Card
3. Holiday Card
4. Annual Homeowner
5. Home Buying / Selling Tips
The Ultimate Prospecting System
Top of Mind Awareness is achieved thru consistent and timely touches.
14 – 18 touches per year will achieve Top of Mind Awareness
Free Email – 12
Free Phone – 2
Print – 4 (.54 x 4 = $2.16)
Total – 18
What is the Value of 18 Touches
The Ultimate Prospecting System
Database Size Example (With Consistent CRM)
500 People x 2% = 10 New Sales
10 New Sales x Commission = Your Increase
“How much time a month would you spend to get 10 New Sales?”
The Ultimate Prospecting System
Membership
$199 Set Up Fee
$79.95 Per-Month
$1158.40 Total
Special
$199 Set Up Fee
$799 Per Year
Saves $160.40
The Ultimate Prospecting System