The Ultimate Online Marketing

Strategy Guide

Internet options…

The bottom line

Our goals today• This is NOT a tech session•Manage your online presence• Know what to demand• Increase & improve your business

Why do I need a strategy?

• Clear goal setting• Calibrating expectations• Time management •Measuring results

Goal setting• Lead generation• Branding & name recognition• Co-operation & referrals•Marketing listings

Lead generation• Landing pages• PPC campaigns• Drip campaigns•Website*

Landing pages• Clear call-to-action• No links • Free value offer•Minimal text

Landing pages

PPC campaigns• Target active searchers• Perform keywords research• No commitment• Potential for great ROI

Drip campaigns• Offer social currency• Generate triggers for sharing• Educate – don’t sell• Consistency is queen!

Drip campaigns

Drip campaigns• Social currency:• Inventory overview• Recently solds• Updates (area, legal, taxation…)

• Triggers:• “Weekend real estate news”• “Monday morning real estate”• “The real estate lunch break”

Website*• Requires PPC budget• Content is the challenge• Superior organic performance• Contact forms on every page

Branding & name recognition

• Domain name• Social media profiles• Smart usage of keywords•Website

Domain name• Control your name• Control the keywords• Be a brand!

www.yourname.com

Social media profiles• Use keywords in business profiles• Utilize “fire & forget” networks• Your “must-haves”:• YouTube• LinkedIn• Facebook

Co-operation & referrals

•Market your success• “Sold”• Clients’ pictures/videos• Clients’ testimonials/recommendations

• Facebook leads the way• Cellular groups

Marketing listings• YouTube videos• Property websites• PPC – Google, Facebook…• Cellular site – QR’s + messages

YouTube videos• Superior SEO• Opt for on-camera live action•Make it short•Make it emotional

Property websites• URL with property’s address• Dominant pictures & videos• Clear contact form•Manage ROI

PPC campaigns• Target audience• Limit budget & duration• High quality keyword research•Measure ROI

Cellular site•More than 50% of traffic• Creative usage of QR’s• Cellular messaging (SMS etc.)• Higher conversion rate

Summary• Set your goal• Choose correct plan-of-action• Follow through consistently•Measure results

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Thank you!