the ultimate guide to the best of consumer technology · 2020-04-13 · technology 2,600,000...
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THE ULTIMATE GUIDE TO THE
BEST OF CONSUMERTECHNOLOGY
2,600,000MONTHLY USER
HARDWAREZONE WEBSITE + FORUM
2,695,000TOTAL REACH
Source: Google AnalyticsTotal Reach reflects each title's reach across print, website, digital and EDM.
YEARS OLD(MEDIAN AGE)
34 66%ARE
PMEBs
87%ARE DECISION MAKERS ORDECISION INFLUENCERS IN
PURCHASES OF IT PRODUCTS
82%ARE WILLING TO PAY
EXTRA FOR QUALITY GOODS
$4,678MEDIAN PERSONAL
INCOME
62%HAVE HOUSEHOLD INCOME >$7,000
Source: Nielsen Consumer & Media View Study (CMV) 2019National Median Monthly Personal Income: $3,122National Median Monthly Household Income: $5,846
HARDWAREZONE.COM AND HWM have covered breaking news, enlightening events, the hottest reviews, exclusive features and detailed shootouts for the past 20 years. Both platforms offer a wide breadth of topics to inform and intrigue readers on the latest trends for a reliable endorsement of tech.
AdvertorialsBespoke solutions crafted to inform and engage both the tech-savvy in cementing their choice and the everyday consumer looking for a voice that cuts through the marketing spiel.
Sponsored ContentFrom thematic buying guides to informative features and video, these editorial collaborations bring authenticity to brand marketing in various forms relevant to the brief at hand.
CONTENT MARKETING
GEARA visual showcase of the latest tech gadgets you probably can’t buy yet even with all the money in the world.
THINKCommentaries on technology, culture and industry trends as well as the ever popular Q&A sub-section of personality profiles and interviews.
FEATUREThe big ticket story of the month
TEST / MULTI-TESTIndividual product reviews / Multi-product shootout and comparison
LEARNThe education section imparts knowledge of consumer tech terms and innovation, and provides product hints, tips and how-tos
L E A R N / BE SMARTER
ILLU
STR
ATIO
N 123
RF
CAPTURE AND EDIT FOR MORE LIKESStanding out on social media can be a di cult task. There are just too many people out there with the same type of photos. To get ahead, photographer, YouTuber, and social media in uencer Jason Goh (@smashpop) thinks you need to either capture distinctive and rare scenes, or edit your images to a level that is hard to achieve using simple mobile apps.
Here are his tips on how to capture and edit photos for social media, mainly Instagram. Hopefully, they can help increase your engagement and grow your following!
Tips and images by Jason GohEdited by Marcus Wong
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HardwareMag.
HWM LEARN AdobeAutomotivePhoto Nov18 (7pp).indd 1 11/10/18 11:15 AM
NOVEMBER 2018 | HWM 75
MAIN CONTENT SECTION (HWM)
(HWM & HWZ)
All images are for illustration purposes only.
All images are for illustration purposes only.
FEATURESFrom investigating big and developing trends to special previews, interviews, events coverage, tech guides, pictorial content in the form of gallery articles and even pitting products against each other in highly vaunted shootout articles, the Feature content form a key backbone of in-house produced stories covering a variety of tech verticals that are meant to capture audience interests.
REVIEWSWith detailed analysis and a deep understanding of the underlying tech, the team of specialised writers hammer out reviews like no
others in this region, making HardwareZone the undisputed authority for reviews with high credibility. From PC components, to
notebooks and networking equipment, to consumer electronics like soundbars and TVs, and even smart home appliances and cars,
HardwareZone covers a wide gamut of reviews.
LIFESTYLE SECTIONA brand new segment that covers tech lifestyle aspects with topics including smart living, automotive tech, travel and aviation tech, telco and digital payments scene and even movies, shows and culture relevant to thetech geek audience as content consumption and gaming are big entertainment options in our digital world today.
FORUMWith nearly 100 topical sections, the HardwareZone forum is the largest and most vibrant forum community in Singapore that captures a variety of discussions from tech to lifestyle-related buzz and everything else under the sun that matters to the 650,000-member strong community.
VIDEO SECTIONIn-house produced videos feature special demos, first-hand
experiences, interviews, special events coverage, product unboxing, first looks, reviews, tech hacks, tips and tricks and much more.
MAIN CONTENT SECTION (HWZ.COM)
HARDWAREZONE.COM AND HWM DIGITAL
All images are for illustration purposes only.
TYPES OF ADS that are available on desktop, mobile web and apps*.
DIGITAL INTERSTITIALInteractive ad unit that leads you directly to a dynamic landing page
SOCIAL AMPLIFICATIONTelegram broadcast blasts
IMAGEAd creatives in simple GIF, JPEG formats
SKINNINGContains interactivity elements that impress
your audience and capture their limited attention span
VIDEOLifestyle series, Product unboxing and
bespoke videos. Showcase your product USP via HWZ video series
FORUM SPONSORSHIPGives you access to a direct channel to your most
potential consumers.
• Tech• Gaming• Cars• Travel• Education• Hobbies
HARDWAREZONE.COM AND HWM eNEWSLETTER
728x90 Leaderboard 320x50 Mobile Leaderboard
320x100 160x600 Skyscraper
970x250 Billboard
300x250 IMU
1700x650 Transitional Ad Outstream video Instream video
728x90, 300x250Sync Ad (LB + IMU)
Skinning320x430
770x1400 Mobile Scroller
Mobile catfish taps to expandto mobile full trans ad
AD FORMATS are available in a wide range to enhance your digital campaign.
All images are for illustration purposes only.
Tech Show Great DealsNeed more exposure for your best deals at Tech Shows? This eDM puts the spotlight on your hottest deals and sends them out to individuals who have subscribed for this push mail service.
GREAT DEALS NEWSLETTERA dedicated EDM just for your promotions! Advertisers can benefit from our vast network to get their latest promotions and hottest deals across to interested consumers directly.
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Email: [email protected] on the expertise of our sales team who specialises in customising solutions for your specific needs.
January 2020
www.hardwarezone.com
VIDEO PACKAGES
SOCIAL
DISPLAY ADS
*Rates does not include productionMaterial specifications: https://advertising.hardwarezone.com/
ADVERTORIALSPACKAGE - S$16,000
Sections Unit SOV Rates/2weeksHomepage PAGE TAKEOVER 100% S$8,640* 1 x skinning 1 x leaderboard 1 x Floating Homepage 1 x skinning 50% S$8,140* 1 x leaderboard Homepage 1 x Medium rectangle 50% S$3,700*SG Forum HomePage Skyscraper 50% S$2,490*SG Forum ROS Forum Announcement 100% S$2,500*SG Entire Notification Alert 100% S$3,500*SG Database Tech Show Great Deals 100% S$800*/slot
HWZ Video Media Entitlements Package PriceTechMeUp Video Production S$18,000 3 days x Featured Video Widget 4 weeks x Sponsored Text Link 1 week x Native Inline 1 x Digital Interstitial Unboxing Video Production S$15,000 4 weeks x Sponsored Text Link 1 week x Native Inline 1 x Digital Interstitial 100sec Know-It-All Video Production S$8,000
PRESENTSPACKAGE - $28,000
SECTIONS SOV RATES/2 BLASTSHardwareZone.com Telegram 100% S$2,000HWZ Deals Telegram 100% S$2,000