the ultimate copywriting e-class
DESCRIPTION
Slides for an upcoming copywriting e-class... contact me at JuhoTunkelo.com if you're interested in attending.TRANSCRIPT
This Is ALL About ‘Getting’ And Immediately Applying The
Very BEST of Copy......For Immediate Profits!
“De-Mystifying Copywriting Into Its Essential Components”
We’re About To Finally Break Down The WallBetween The Copywriter And The Entrepreneur...
Element #1: The Offer
It’s Not What You Think It IsIt’s The Underlying Principle Of CopyIt’s What It Ultimately Leads To (So It’s Best To Know This As You Write)NOT Just About Discounts, Etc.
Element #2: Pricing
Let’s Face It: Many Buy On Price AloneDiscover The Secrets Of Pricing Right (Essential In These Times Of Thrift)When To Go Low, When To Go High...
Element #3: Positioning
Put Yourself In A Position Where People Realize They Need YouMake Sure You Stand Out In A Crowd Of Me-Too’sYour Ideal Customers Cannot In All Honesty Be Without You
Element #4: The Flow
The Most Common Mistake That Ruins An Otherwise Well-Crafted PitchA Complete Turnoff In Hotly Competed Markets (Online, This Is Every Market)Learn The Natural Structure And Flow Of Copy That Truly Sucks The Reader In
Element #5: Triggers
The Fundamental Psychological Triggers That Make People ActThe Relationship Triggers That Create Intimacy And The Need To Please“Know, Like, Trust” - Advanced Application Of The Uber PrincipleSpecial: How To Cultivate Followership
Element #6: Visuals
THE Most Common Copy Turnoff Today (And Oddly The Easiest To Fix - Do It!)Who Are You Kidding - You Are Being Judged On Looks First!Get The 10 Principles Of Visual Persuasion (Not Taught By Anyone)
Element #7: Drama
You Need To Open Fast With Drama (See How TV Shows Do ‘Cold Open’)Pull Them Into Your World And Show The Magic Inside It... Imply Transformation, Make It Enticing... Then They’ll Follow You!
Element #8: Personality
People Buy From People -Unconsciously Respond to Like Gestures And So On...You Need To Show Up! (As Yourself)Show Them The Real You And Your Real Results... And They’ll Follow You!
Element #9: Bonding
When You Create A Bond... You’re In Like James Bond (Insert Platitude...)Stories That Make You Relatable vs. Stories That Just Make You BoringThey’ll Do Anything For You (Including Buy From You)
Sugar On Top:
Group Q&A SessionsYour Questions Answered Via Email (Weekly Quota)Instant Messaging Access For Urgent Needs (For The Duration Of E-Class)
What You Do NOT Need
You Don’t Need A Knack For MarketingYou Don’t Need The Talent For WritingYou Don’t Even Need Smarts...
You Need To Understand These 9 Principles Of Powerful Copywriting
You Need To Put Them Into Practice
You Need To Develop The Ability To Weave A Message So Powerful...