the ultimate cheat sheet for reinventing yourself _ techcrunch.pdf

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10/20/13 The Ultimate Cheat Sheet For Reinventing Yourself | TechCrunch

techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/

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Editors note:James Altucheris an investor,

programmer, author, and several-

times entrepreneur. His latest book,is Choose

Yourself!(foreword by Dick Costolo, CEO of

Twitter) . Follow him on Twitter @jaltucher.

Here are the rules: Ive been at zero a few

times, come back a few times, and done it

over and over. Ive started entire new

careers. People who knew me then, dont me

now. And so on.

Ive had to changecareersseveral times.

Sometimes because my interests changed. Sometimes because all bridges have beenburned beyond recognition, sometimes because I desperately needed money. And

sometimes just because I hated everyone in my oldcareer or they hated me.

There are other ways to reinventyourself, so take what I say with a grain of salt. This is

what worked for me.

Ive seen it work for maybe a few hundred other people. Through interviews, through

people writing me letters,through the course of the past 20 years. You can try it or not.

A) Reinvention never stops.

Every day you reinvent yourself. Youre always in motion. But you decide every day:

forward or backward.

B) You start from scratch.

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Posted 13 hours ago by James Altucher

The Ultimate Cheat Sheet For Reinventing Yourself

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techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/ 3

to succeed. Do what you do with love and success is a natural symptom.

F) Time it takes to reinvent yourself: five years.

Heres a description of the five years:

Sometimes I get frustrated in years 1-4. I say, why isnt it happening yet? and I punch the

floor and hurt my hand and throw a coconut on the floor in a weird ritual. Thats okay.Just keep going. Or stop and pick a new field. It doesnt matter. Eventually youre dead and

then its hard to reinvent yourself.

G) If you do this faster or slower then you are doing something wrong.

Google is a good example.

H) Its not about the money. But money is a decent measuring stick.

When people say its not about the money they should make sure they have a different

measuring stick.

What about just doing what you love? There will be many days when you dont love wha

you are doing. If you are doing it just for love then it will take much much longer than five

years.

Happiness is just a positive perception from our brain. Some days you will be unhappy.Our brain is a tool we use. Its not who we are.

I) When can you say, I do X! where X is your new career?

Today.

J) When can I start doing X?

Year One: youre flailing and reading everything and just starting to DO.

Year Two: you know who you need to talk to and network with. Youre Doing every day.

You finally know what the monopoly board looks like in your new endeavors.

Year Three: youre good enough to start making money. It might not be a living yet.

Year Four: youre making a good living

Year Five: youre making wealth


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Today. If you want to paint, then buy a canvas and paints today, start buying 500 books

one at a time, and start painting. If you want to write do these three things:

If you want to start a business, start spec-ing out the idea for your business. Reinvention

starts today. Every day.

K) How do I make money?

By year three youve put in 5,000-7,000 hours. Thats good enough to be in the top 200-

300 in the world in anything. The top 200 in almost any field makes a living.

By year three you will know how to make money. By year four you will scale that up and

make a living. Some people stop at year four.

L) By year five youre in the top 30-50 so can make wealth.

M) What is it? How do I know what I should do?

Whatever area you feel like reading 500 books about. Go to the bookstore and find it. Ifyou get bored three months later go back to the bookstore.

Its okay to get disillusioned. Thats what failure is about. Success is better than failure but

the biggest lessons are found in failure.

Very important: Theres no rush. You will reinvent yourself many times in an interesting

life. You will fail to reinvent many times. Thats fun also.

Many reinventions make your life a book of stories instead of a textbook.

Some people want the story of their life to be a textbook. For better or worse, mine is a

book of stories.

Thats why reinvention happens every day.

N) The choices you make today will be in your biography tomorrow.

Read

Write

Take your favorite author and type your favorite story of his word for word. Wonder to

yourself why he wrote each word. Hes your mentor today.


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Make interesting choices and you will have an interesting biography.

N1) The choices you make today will be in your biology tomorrow.

O) What if I like something obscure? Like biblical archaeology or 11th-century

warfare?

Repeat all of the steps above, and then in year five you will make wealth. We have no idea

how. Dont look to find the end of the road when you are still at the very first step.

P) What if my family wants me to be an accountant?

How many years of your life did you promise your family? Ten years? Your whole life?

Then wait until the next life. The good thing is: you get to choose.

Choose freedom over family. Freedom over preconceptions. Freedom over government.

Freedom over people-pleasing. Then you will be pleased.

Q) My mentor wants me to do it HIS way.

Thats fine. Learn HIS way. Then do it YOUR way. With respect.

Hopefully nobody has a gun to your head. Then you have to do it their way until the gun i

put down.

R) My spouse is worried about who will support/take care of kids?
http://tctechcrunch2011.files.wordpress.com/2013/10/fall.jpg


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Then after you work 16 hours a day, seven days a week being a janitor, use your spare

time to reinvent.

Someone who is reinventing ALWAYS has spare time. Part of reinvention is collecting little

bits and pieces of time and re-carving them the way you want them to be.

S) What if my friends think Im crazy?

What friends?

T) What if I want to be an astronaut?

Thats not a reinvention. Thats a specific job. If you like outer space there are many

careers. Richard Branson wanted to be an astronaut and started Virgin Galactic.

U) What if I like to go out drinking and partying?

Read this post again in a year.

V) What if Im busy cheating on my husband or wife or betraying a partner?

Read this post again in two or three years when you are broke and jobless and nobody

likes you.

W) What if I have no skills at all?

Read B again.

X) What if I have no degree or I have a useless degree?

Read B again.

Y) What if I have to focus on paying down my debt and mortgage?

Read R again.

Z) How come I always feel like Im on the outside looking in?

Albert Einstein was on the outside looking in. Nobody in the establishment would even

hire him.

Everyone feels like a fraud at some point. The highest form of creativity is born out of


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skepticism.

AA) I cant read 500 books. What one book should I read for inspiration?

Give up.

BB) What if Im too sick to reinvent?

Reinvention will boost every healthy chemical in your body: serotonin, dopamine,

oxytocin. Keep moving forward and you might not get healthy but you will get healthier.

Dont use health as an excuse.

Finally, reinvent your health first. Sleep more hours. Eat better. Exercise. These are key

steps to reinvention.

CC) What if my last partner screwed me and Im still suing him?

Stop litigating and never think about him again. Half the problem was you, not him.

DD) What if Im going to jail?

Perfect. Reread B. Read a lot of books in jail.

EE) What if Im shy?

Make your weaknesses your strengths. Introverts listen better, focus better, and have

ways of being more endearing.

FF) What if I cant wait five years?

If you plan on being alive in five years then you might as well start today.

GG) How should I network?

Make concentric circles. Youre at the middle.

The next circle is friends and family.

The next circle is online communities.

The circle after that is meetups and coffees.


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The circle after that is conferences and thought leaders.

The circle after that is mentors.

The circle after that is customers and wealth-creators.

Start making your way through the circles.

HH) What happens when I have ego about what I do?

In 6-12 months youll be back at B

II) What if Im passionate about two things? What if I cant decide?

Combine them and youll be the best in the world at the combination.

JJ) What if Im so excited I want to teach what Im learning?

Start teaching on YouTube. Start with an audience of one and see if it builds up.

KK) What if I want to make money while I sleep?

In year four, start outsourcing what you do.

LL) How do I meet mentors and thought leaders?

Once you have enough knowledge (after 100-200 books), write down 10 ideas for 20

different potential mentors.

None of them will respond. Write down 10 more ideas for 20 new mentors. Repeat every

week.

Put together a newsletter for everyone who doesnt respond. Keep repeating until

someone responds. Blog about your learning efforts. Build community around you beingan expert.

MM) What if I cant come up with ideas?

Then keep practicing coming up with ideas. The idea muscle atrophies. You have to build

it up.

Its hard for me to touch my toes if I havent been doing it every day. I have to do it every


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day for a while before I can easily touch my toes. Dont expect to come up with good idea

on day one.

NN) What else should I read?

AFTER books, read websites, forums, magazines. But most of that is garbage.

OO) What if I do everything you say but it still doesnt seem like its working?

It will work. Just wait. Keep reinventing every day.

Dont try and find the end of the road. You cant see it in the fog. But you can see the next

step and you doknow that if you take that next step eventually you get to the end of the

road.

PP) What if I get depressed?

Sit in silence for one hour a day. You need to get back to your core.

If you think this sounds stupid then dont do it. Stay depressed.

QQ) What if I dont have time to sit in silence?

Then sit in silence for two hours a day. This is not meditation. This is just sitting.

RR) What if I get scared?

Sleep 8-9 hours a day and never gossip. Sleep is the No. 1 key to successful health. Its not

the only key. Its just No. 1. Some people write to me and say, I only need four hours of

sleep or in my country sleeping means laziness. Well, those people will fail and die

young.

What about gossip? The brain biologically wants to have 150 friends. Then when you are

with one of your friends you can gossip about any of the other 150. If you dont have 150

friends then the brain wants to read gossip magazines until it thinks it has 150 friends.

Dont be as stupid as your brain.

SS) What if I keep feeling like nothing ever works out for me?

Spend 10 minutes a day practicing gratitude. Dont suppress the fear. Notice the anger.


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But also allow yourself to be grateful for the things you do have. Anger is never

inspirational but gratitude is. Gratitude is the bridge between your world and the parallel

universe where all creative ideas live.

TT) What if I have to deal with personal bullshit all the time?

Find new people to be around.

Someone who is reinventing herself will constantly find people to try and bring her down

The brain is scared of reinvention because it might not be safe.

Biologically, the brain wants you to be safe and reinvention is a risk. So it will throw

people in your path who will try to stop you.

Learn how to say no.

UU) What if Im happy at my cubicle job?

Good luck.

VV) Why should I trust you youve failed so many times?

Dont trust me.

WW) Will you be my mentor?

Youve just read this post.

[See also, The Ultimate Cheat Sheet For Starting and Running Your Business]

A D V E R T I S E M EN T
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Juan Isernfrom Facebook 40 minutes ag

James Altucher lives up to that comic version of himself. He's a modern superhero.

LikeReply

unemployedprofessors 48 minutes ag

What if my passion is just "making money" and I don't like ANYTHING?

LikeReply

TheWerewolf 2 hours ag

"E) Dont worry if you dont have passion for anything.

You have passion for your health. Start there. Take baby steps. You dont need a passion to succeed. Do

what you do with love and success is a natural symptom."

This is why these kind of 'self-help' things bother me. They're filled with clever homilies but often don't

actually make sense.

In this case - if I don't have a passion for ANYTHING - I don't have a passion for my health. That's a

SOMETHING.

So the actual advice here is 'if you think you don't have a passion for anything - think about everything in

your life and ask which of those you'd hate the most to lose - there's your passion.'

LikeReply

56 comments

+ Follow Post comment as...
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AlferTolis 3 hours ag

This is one awesome piece! It's short, simple, easy to understand, really makes a lot of sense, and above

all it is INTERESTING! This is probably what I needed to get going. Million thanks Sir James Altucher!

Please allow me to post this on a new Facebook page I created

https://www.facebook.com/yourtheboss14 so I can share it to more people and get them motivated as

well.

LikeReply

DamianCaynes 2 hours ag

@AlferTolisShort? I don't think so...

LikeReply

hackathoner 3 hours ag

brilliant James...

my advice for folks read up and study about human behavior. these are awesome "mentors"

1. Fast and Slow Thinking. (understanding irrational human behavior)

2. Thinking Strategically (game theory)

3. the signal and the noise (learn to spot BS).

it completely changed my way of thinking.. at the end of the day the competitive world we live in is filled

with humans with a lot of foibles.

Make them work for you.

LikeReply

HCJinman 4 hours ag

I found some solace in this post. Unfortunately I am still in Year 1. Curious why a mentor would hate you

though?

LikeReply

robleathern 5 hours ag

Thanks for this and other great advice over the last two years James!

LikeReply

Miwi 5 hours ag
http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/https://www.facebook.com/yourtheboss14http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/


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Why 500 books? Are there really 500 really good books about one single topic for example ruby on rails o

web development in general?

Is it really possible to read this amount in 5 years? 500 books in 5 Years = 100 books per year = 2 books

per week. If you have nothing else to do and the books are very "thin", ok.

LikeReply

5 hours ag

@Miwistart with one about speed reading ;)

1 LikeReply

Miwi 5 hours ag

@ @MiwiYes, it's possible with simple books, like self help books. But try

this with "heavy" books with complex topics . . . how about a nice corporate financebook with 1.000 pages and endless formulas you have to understand? Or if you read

a book about programming, you have also think about the examples and try this

yourself.

Therefore I think 500 books is a nice number, but not practical and not always useful

LikeReply

MicoFrancisco 3 hours ag

@Miwi@The author's a mentor. Learn HIS way, and do it your

way. Simple enough.

LikeReply

JeffBuds 6 hours ag

My favorite:

Sleep 8-9 hours a day and never gossip. Sleep is the No. 1 key to successful health. Its not the only key.

Its just No. 1. Some people write to me and say, I only need four hours of sleep or in my country

sleeping means laziness. Well, those people will fail and die young.

LikeReply

DavidJohnKerr 6 hours ag
http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/


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Well articulated points of advice James. I'll use some of these quotations, referencing you and saying my

mentor told me - seeing as I read the article.

I've been involved in a start-up for 2 years now, constantly feeling lost, punching the wall and re-inventing.

Reading the above though I can see my efforts fitting into the 5 year road map and feel more confident for

the next 3.

Many Thanks - David

LikeReply

anthnyprschka 6 hours ag

Nice sales pitch

1 LikeReply

rhondahr 6 hours ag

What a great article. I am a Newbie so this is nice to know what to really expect. Thank you for sharing.I am going to save this where I can access it at least weekly to help keep me moving forward.

Regards, Rhonda

LikeReply

Alexandra Kazantsevafrom Facebook 6 hours ag

Brutal and honest.

LikeReply

ArthurMwai 7 hours ag

hahaha! great article,with a nice touch of humor

LikeReply

KyleGarrett 7 hours ag

Never stop writing James.

LikeReply

Derek Christian Quezadafrom Facebook 7 hours ag

please post more articles with pictures of sophomoric self-help jingo tattooed on young girls!
http://www.facebook.com/profile.php?id=6024705http://www.facebook.com/profile.php?id=6024705http://www.facebook.com/profile.php?id=6024705http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://www.facebook.com/profile.php?id=779357078http://www.facebook.com/profile.php?id=779357078http://www.facebook.com/profile.php?id=779357078http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/


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LikeReply

MelysaMartinez 8 hours ag

PERFECT.

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SujitDas 9 hours ag

great post..

LikeReply

OmBhallamudi 9 hours ag

thank you for this!

LikeReply

CollinRobertGraves 9 hours ag

Fantastic.

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Frodo 9 hours ag

Awesome post. Much needed matter. Even a guide book for dummies. kudos.

LikeReply

Priti Srivastavafrom Facebook 9 hours ag

Great article!

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Timaima Yabakifrom Facebook 9 hours ag
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16/22



wow loved this! -- self development (however 1 chooses to do it) is life-imperative! :)

LikeReply

pizte 9 hours ag

Actually, I've tried to reinvent myself back in 2007 as a photographer (I'm a programmer) and followed

exactly the same steps unconsciously. I wasn't bad at it, but I failed at year three (actually, in 2010, so itwas really 3 years) because I lost to external pressure (from my family, whom I had to deattach in the end

so they couldn't stop me from doing stuff anymore, and that point has tons of asterisks, not everyone has

to deattach from their family but some families are like a tie rope).

My point is, this is exactly what you will do and will happen, there's no lie or trick, this is it. Kudos to

James for the post.

LikeReply

GolamRumman 9 hours ag

Brilliant.

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QuipioApp 9 hours ag

https://twitter.com/zubinwadia/status/391632061770915840cool.
https://twitter.com/zubinwadia/status/391632061770915840http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://www.facebook.com/profile.php?id=1207882363


17/22



Posterizedfor James Altucher. Nice piece. #QuipioApp

11:58 PM - 19Oct 2013

Zubin Wadia

@zubinwadia

Follow

2RETWEETS 1FAVORITE

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girltogeek 10 hours agThanks for the article. Currently trying to do this myself and appreciate this well-timed insight.

1 LikeReply

hefledthescene 8 hours ag

@girltogeekyou should check out his new book then...it 's full of no nonsense advice like this.

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18/22



girltogeek 1 hour ag

@hefledthescene @girltogeekThanks for the recommendation. Will do!

LikeReply

Pedro Paiva Sousafrom Facebook 10 hours ag

James Altucher's Blog - This is his real page, TechCrunch!

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Albert Bujupifrom Facebook 10 hours ag

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Huzeifa 10 hours ag

Inspirational post.. I wish you could share a list of some books that helped you reinvent :)

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SharkHacks 10 hours ag

@Huzeifacheckout James blog , he has reading lists . Google James Altucher reading lists or

go see the link i attached http://www.jamesaltucher.com/2012/06/my-summer-reading-list/

1 LikeReply

Haezers 10 hours ag

What if I am too lazy to read this article.

See AA, followed by UU

LikeReply

TheodoreM.DeBettencourt 10 hours ag

AA was my favorite.

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19/22



Ratul Sahafrom Facebook 10 hours ag

My mentor said never to trust tattoos written on girls' back.

1 LikeReply

Donna Watersfrom Facebook 10 hours ag

Good sense of humor

LikeReply

carolmorgancox 10 hours ag

Love this - reminds me of the book "Mastery" by Robert Greene that I'm reading right now. Put in the hours

of dedicated and focused learning and creating and the rest will follow.

2 LikeReply

PragueBob 11 hours ag

Bravo... I've spent most of my own life stuck in a tight loop at B, but hey there's always hope, right? :-)

LikeReply

plainpioneer 11 hours ag

Thank you for being honest about the bad, discouraging, hard things AND the good things that happen onthe way to (maybe achieving ) success!

Once, when I was in school, I heard the president of my college say 'It's easy for successful people to look

back and pick only the accomplishments and the good moments in their lives, then make a narrative abou

why they're successful. But really, they failed hundreds of times and had thousands of bad moments in

between those shiny, happy ones. Remember that when someone gets up and speaks about how they

became the successful person they are today.'

I'll add your article to that memory in my list of straight-talk-about-life references.

1 LikeReply

arun_gk 11 hours ag

An awesome read !!

LikeReply

JAfonsoSantos 11 hours ag

thank you!
http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://www.facebook.com/profile.php?id=1045904561http://www.facebook.com/profile.php?id=1045904561http://www.facebook.com/profile.php?id=1045904561http://techcrunch.com/2013/10/19/the-ultimate-cheat-sheet-for-reinventing-yourself/http://www.facebook.com/profile.php?id=1251291415http://www.facebook.com/profile.php?id=1251291415http://www.facebook.com/profile.php?id=1251291415


20/22



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Ashutosh Jaiswalfrom Facebook 11 hours ag

thumbs up !!

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lisadawley 11 hours ag

Because I believe in "Everything is a mentor," this article was just what I needed. Thanks!

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Markus Tautzfrom Facebook

11 hours ag

Good read, a lot of truth here ...

LikeReply

PabloPerezIII 11 hours ag

Incredible posting...just what I needed!

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the ultimate cheat sheet for reinventing yourself _ techcrunch.pdf

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