the uk's biggest and best piano magazine

1 www.pianistmagazine.com Contact: Gareth Macfarlane on 0845 226 0477 / [email protected]

Print Online Digital 2016 Media Pack

The UK’s biggest and best piano magazine

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201

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No 85Helping you become a better player

www.pianistmagazine.com

£5.25

Tricks on how to play at

FAST SPEED!LANG LANG

Every issue, Pianist brings you 40 pages of scores to learn and a CD to listen and learn from. If your CD is missing, please call 0113 200 2929 or [email protected]

MASTERCLASSHow to use the left and middle pedals

Tricks on how to play at

FAST SPEED!

LUCILLECHUNG

on small hands, big repertoire

& memorisation

STEP-BY-STEP LESSONS

ON 3 OF THIS ISSUE’S SCORES


PIECES TO LEARN12

BEGINNER TO ADVANCED

SCORES BY GRANADOS HENSELT SCRIABIN CIMAROSA SCHUBERT HOFMANN and more performed by Chenyin Li

IN-DEPTH LESSON ON CHOPIN’S AEOLIAN

HARPETUDE OP 25 NO 1

L I S T E N • L E A R N • P L A Y

BONUS TRACKSLucille Chung plays Brahms, Saint-Saëns and Scriabin

Discover Rameau’sBaroque gem

La Villageoise

Pianist 85 CD cover-FINAL.indd 2 24/06/2015 09:13

40 PAGES

OF SHEET MUSIC

FREE

WITH EVERY ISSUE

PLUS TUTORIAL CD & ONLINE LESSONS

Global Ambassador for the Leeds CompetitionPLUS WIN TICKETS to the gala recital

PIECES TO LEARN12




p01_pianist85.indd 1 17/07/2015 09:20

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No 86No 86Helping you become a better player


£5.25

40 PAGES

OF SHEET MUSIC

FREE

WITH EVERY ISSUE


MASTERCLASS

CODE BREAKER What do the letters mean

after your teacher’s name?

TECHNIQUE



Every issue, Pianist brings you Pianist brings you Pianist40 pages of scores to learn and a CD to listen and learn from. If your CD is missing, please call 0113 200 2929 or [email protected]

PIECES TO LEARN11


SCORES BY FIBICH SCHUMANN SCRIABIN KEMBER WESLEY DIABELLI SATIE and more performed by Chenyin Li


MARTHA ARGERICH BONUS TRACKS• Chopin Scherzo No 3• Schumann ‘The Poet Speaks’• Last movement of Ravel Piano

Concerto in G

Step-by-step lesson on CPE Bach’s

La Caroline

EXPERT GUIDANCE ON CECILE CHAMINADE’S

AUTOMNE

Learn Satie’s dreamy

GNOSSIENNE NO 5

Pianist 86 CD cover.indd 2 20/08/2015 10:04

FOREARM ROTATION

Behind the sceneswith the legendary

MARTHA ARGERICH

PLUS: WIN A COPY OF THE FILM ‘ARGERICH’

CPE BACH for the beginnerSCHUMANN for the intermediate

CHAMINADE for the advanced

3 STEP-BY-STEP LESSONS Practising away

from the piano

Top tips onHOW TO BEATNERVES

PIECES TO LEARN11



GNOSSIENNE NO 5

p01_pianist86.indd 1 10/09/2015 15:49

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JULY

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No 84Helping you become a better player


£5.25 FANCY FOOTWORK

BAROQUE & CLASSICAL PEDALLING TECHNIQUESWATCH THE VIDEO LESSON TOO!

MASTER THEBLACK NOTES

The deep-thinking Russian on fi nding that special tone

3 STEP-BY-STEP LESSONS ✓ AMY BEACH for the beginner✓ WAGNER for the intermediate✓ MENDELSSOHN for the advanced

MUSIC THEORYLOVE IT OR LOATHE IT?

LISTEN • LEARN • PLAY

PIECES TO LEARN11


EXCLUSIVE BONUS TRACKSIgor Levit plays Bach and Beethoven

SCORES BY SATIE CZERNY PURCELL WAGNER BEACH HAYDN BACH SPINDLER and more performed by Chenyin Li

Explore an elegant

Chopin Polonaise

IN-DEPTH LESSON ON

MENDELSSOHN’S SONG WITHOUT

WORDS OP 67 NO 2



IGOR LEVIT

Read what’s great aboutDIGITAL PIANOS!

40 PAGES

OF SHEET MUSIC

FREE

WITH EVERY ISSUE


p01_pianist84.indd 2 15/05/2015 10:46


Every issue, Pianist brings you Pianist brings you Pianist40 pages of scores to learn and a CD to listen and learn from. If your CD is missing, please call 0113 200 2929 or [email protected]

PIECES TO LEARN11


SCORES BY SCHUMANN SCRIABIN JS BACH DEBUSSY FIBICH DIABELLI and more performed by Chenyin Li


MARTHA ARGERICH BONUS TRACKS• Chopin Scherzo No 3• Schumann ‘The Poet Speaks’• Last movement of Ravel Piano

Concerto in G

Step-by-step lesson on CPE Bach’s

La Caroline

EXPERT GUIDANCE ON CECILE CHAMINADE’S

AUTOMNE


GNOSSIENNE NO 5

Pianist 86 CD-FINALindd.indd 2 21/08/2015 09:54

LISTEN • LEARN • PLAY

PIECES TO LEARN11


EXCLUSIVE BONUS TRACKSIgor Levit plays Bach and Beethoven

SCORES BY SATIE CZERNY PURCELL WAGNER BEACH HAYDN BACH SPINDLER and more performed by Chenyin Li

Explore an elegant

Chopin Polonaise

IN-DEPTH LESSON ON

MENDELSSOHN’S SONG WITHOUT

WORDS OP 67 NO 2



PIECES TO LEARN12


SCORES BY GRANADOS HENSELT SCRIABIN CIMAROSA SCHUBERT HOFMANN and more performed by Chenyin Li




BONUS TRACKSLucille Chung plays Brahms, Saint-Saëns and Scriabin

Discover Rameau’sBaroque gem

La Villageoise


2www.pianistmagazine.com Contact: Gareth Macfarlane on 0845 226 0477 / [email protected]


MagazineThe

Pianist is the bi-monthly magazine for people who love to play the piano. Pianist contains interviews with star pianists, masterclasses, how-to-play articles, tips and advice from our expert pianist-teachers, news from piano manufacturers, CD and sheet music reviews and more. Every issue of Pianist also includes 40 pages of Scores for all levels and tastes, along with a tutorial CD containing all the pieces featured in the Scores. This means readers can listen to the pieces before they learn them! Our last reader survey confirms that 98% of readers regularly play piano. Following a re-launch in April 2012, we became a more ‘How To Play’ magazine for piano players of all ages and levels. We are delighted to announce that our circulation on the UK newsstand has continued to increase, with over 450 WHSmiths stores stocking Pianist – as well as independent retailers, WHS Travel (train stations and airports), Selfridges, Harrods and more. Pianist has 20% of the UK classical music magazine market share, whilst other similar publications show just a 2% market share. Pianist is available in both a print and digital edition worldwide. We currently circulate 18,000 copies per issue. Our circulation and subscription figures are always changing so please contact our advertising team for our latest distribution information.

3 www.pianistmagazine.com Contact: Gareth Macfarlane on 0845 226 0477 / [email protected]


Our audienceReaders: ABC1Men (63%), Women (36%)Over the age of 45 (68%) azine, 84% of readers say they would recommend the magazine in print and digital to a friend. With 94% of readers keeping back issues of Pianist in print and digital. Reader Interests also include: Gardening, Cookery, Cycling & Golf, Reading, Walking, Foreign Travel, Arts and Culture.

Digital magazine: • Majority of digital readers use iPad• 60% of users have a digital subscription• 37% discovered the digital version through our print edition• 84% would recommend it to a friend• 70% downloaded the free sample issue (55% before buying an issue)

Pianist readers own the following types of piano:

Pianist helps readers with the following:

Acoustic grand 50%

Digital34%

Acoustic upright 50%

Acoustic upright

Acoustic grand

Digital

Choosing a piano

Buying new CDs

Finding a piano teacher

Discovering a new pianist/composer

Solving a technical or piano problem

Solving a technical or piano problem

32%

Discovering a new pianist/composer

30%

Choosing a piano15%

Buying new CDs21%

Finding a piano teacher

2%



Brand reach

Current reach: Magazines: 15,000Website: 11,351E-newsletter: 3,817Social media: 16,343Active digital app downloads: 8,188

Total reach: 54,699



1/2 page

Landscape

1/4 page Full

page

Trim or 3mm Bleed

Trim

Bleed

71• Pianist 80 71• Pianist 80

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One hundred yearsthe standard for the piano tuning profession.

Keyboard Skillsfor Reluctant PianistsSue Anderson

A crash course in increasing practical confidence at the piano.

Music Teacher: July 2007

Content includes

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£21 inc CDISBN 978-0-9552933-0-6

Available from all good bookshops or direct from Sue Anderson on 020 8670 0982or [email protected]

Keyboard Skills ad 133.5x90 24/6/08 11:53 Page 1

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Position Size (mm) Price (per issue)

Covers 306 x 236 (Bleed)300 x 230 (Trim)280 x 210 (Text area)

£1640

Double page 306 x 466 (Bleed)300 x 460 (Trim)

£2000

Full page 306 x 236 (Bleed)300 x 230 (Trim)280 x 210 (Text area)

£1320

Half page 140 x 225 (Landscape)300 x 110 (Portrait)

£720

1/4 page 140 x 105 (Portrait) £370

Inserts Price

Flyer inserts (under 10 grams) £46 + VAT per 1,000

Brochure insert (under 40 grams) £63 + VAT per 1,000

Classified Directory Size Cost

Lineage (inc. heading)6 issues

20 words per issue

£60 (inc. VAT) add £3 for every additional word

Semi display(full colour or mono)

£25 pscc (inc. VAT) (minimum 3scc)

Rates & Technical Specifications

1/2 page

Portrait

300mm x 230mm

140mm x 105mm

140mm x 225mm

110mm x 300mm



The websitePianist Online is one of the most popular websites for piano players of all levels, with visitors from the UK (31%), USA (27%), Europe (16%), Asia (8%), Canada (5%) Australia (4%). The site, which serves as the online home for Pianist magazine, currently attracts 11,000+ unique visitors each month with visitors spending time viewing our online tutorial videos, sheet music and online reviews as some of the most popular pages. Editor Erica Worth constantly updates the website including up to the minute news, articles, events and competitions – there is always something for everyone to enjoy. Social media, Facebook and Twitter now brings Pianist an impressive 16,000 plus followers. Promotional opportunities are available to advertisers. Please contact Gareth for more details.

Leaderboard 728x90 Wide Skyscraper 160x600

Website Ad Size Cost

Leader board 90 x 728 £250 per month

Wide Skyscraper 600 x 160 £175 per month

Large Button 160 x 160 £100 per month

Events Listings £45 per event

Where can I Find? £45 per month (includes a print advert)

Promotional Pannel 150 x 180 £50 per month



E-newsletterThe bi-monthly Pianist e-newsletter is sent out to over 4,000 contacts worldwide. This number is constantly growing by an average of 100 new contacts per month (October, 2014). Readers are keen to receive the latest news, forthcoming editorial features, notable event dates and competition details.

We also give information of services and products that would be relevant to the piano enthusiast.

With an impressive 40% open rate, Pianist e-newsletters far exceed the industry standard of 20%. Promotional space is available within the e-newsletter and on the very popular Pianist website. Please contact Gareth for more information.

The popular Pianist e-newsletter has two

promotional slots available…

E-newsletter packages Price

Gold - Two Promotional Slots £450

Silver - One promotional Slot £200



Digital editionsThe Pianist interactive digital edition is enjoyed by an ever increasing global audience and is available via the following platforms: • iPad (app store)• iPhone (app store)• Android Tablet (Android)• Android Smartphone (Android)• Kindle Fire (www.pocketmags.co.uk)• PC (www.pocketmags.co.uk)• MAC (www.pocketmags.co.uk) With over 32,000 downloads, the Pianist digital edition presents the advertiser with the opportunity to really engage with the digital reader. We can include image galleries, sound files, video coverage, live web links – why not take a look at our free sample issue at www.pocketmags.co.uk.

The reader experience:· Tutorial video lessons· 40 pages of sheet music· Sound files of the music scores featured· Live web links· Extensive image galleries· A truly interactive magazine, making Pianist a compelling read for any piano enthusiast. Contact Gareth for more details on how your clients can benefit from reaching pianists on a truly global scale.



digitaladvertisingAdvert type Interactive options Price

Add a link • Hyperlink Link through to your website

£50

Add a Video • Video 15mb max - client to provide

£150

Add a Gallery • Picture gallery 5 pictures max - client to provide

£150

Add Audio • Audio file 15mb max - client to proivde

£150

Basic interactive

advert

• Video 15mb max - client to provide

• Picture gallery 5 pictures max - client to provide

• Hyperlink Link through to your website

£315

Enhanced interactive

advert



• Audio file 15mb max - client to proivde

• Hyperlinks Link through to multiple pages on your website

• Scrollable text Fit more text in a small area without compromising the look of your advert

• Pullout boxes Boxes holding extra information that can be pulled into the page

£600

Advertorial

• 3 pages Promote youe company or product over three stacked pages



• Audio file 15mb max - client to proivde

• Hyperlinks Link through to multiple pages on your website

• Scrollable text Fit more text in a small area without compromising the look of your advert

• Pullout boxes Boxes holding extra information that can be pulled into the page

£2,250

All prices are before VAT

* UPDATED INTERACTIVE 17/6/15.indd 1 17/06/2015 11:43

interactiveadvertisingPlacing an advert in our interactive app is a great way for you to engage with your

potential clients. Your advert no longer needs to be a fl at image, it can be an interactive experience. This can be done using audio fi les, gallerys, videos and many other options,

some of which are show below

AUDIOLet your

reader hear a piece of music

or interview

GALLERYA great way

to show a selection of

images in your advert.

Galleries can be auto play,

swipable or, like this

example, use buttons to

navigate

MORE CONTENTUsing pull-in boxes, you can add more content to your advert without losing any visual impact.

In this example we have three boxes that can be pulled into the page. Each box contains an extra image as well as text information about the product

Got an iPad? If you have an iPad and would like to see the above example in action, download Adobe Viewer from the App Store and ask our team to share the fi le with you.

VIDEOYou can also place video content on your page to really engage with your reader.

Please note that all audio and video content is to be provided by the client. Don’t have a video? Ask our team for a quote


LEARN MORE WITH OUR VIDEO TUTORIALSNEW! Tim Stein (top) continues his series on the basics of playing the piano. Perfect for beginners and for those

returning to the piano after a long break. Tim offers three lessons with issue 73. The first is all about ‘geography of the

keyboard’ – that is, finding your way around the length of the piano. In his second lesson, he offers up some simple

warm-up exercises and talks about the importance of warming-up (and down) in general. In the third lesson, he talks

about hand and finger independence. Tim demonstrates on the Roland HP-507. Graham Fitch (bottom) continues his Masterclass series, this time on Double Notes (namely thirds and sixths). Being

able to play double notes effortlessly is something we’d all like to be able to do. Graham offers up some invaluable

exercises as well as ways to practise those double-note sections in the pieces that you are working on. Graham’s lessons

come to you direct from Steinway Hall, London, where he demonstrates on a concert grand Model D.

WATCH MORE VIDEOS ON THE PIANIST WEBSITE, AND IN EVERY ISSUE OF THE DIGITAL EDITION

p26 Vids73.indd 76

19/07/2013 11:28

* UPDATED INTERACTIVE 17/6/15.indd 2 17/06/2015 11:43

the uk's biggest and best piano magazine

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