the ukgcva research study 1 when? with whom what?
TRANSCRIPT
The UKGCVA Research StudyThe UKGCVA Research Study
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When?
With whom
What?
What type of research?What type of research?
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March 2010 April 2010 May 2010
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*Sampling to be representative of the GB population
What will you learn from the findings?What will you learn from the findings?
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BuyingBuyingof gift vouchers and gift cards in the GB populationof gift vouchers and gift cards in the GB population
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….of consumers have boughtbought a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10)
Percentage of gift voucher/gift card Percentage of gift voucher/gift card BUYERS BUYERS in the GB populationin the GB population
38%38%
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Weighted Base: 1000 adults 16yrs + - representative of the GB population who bought a gift card/gift voucher ,as a present , in the last 12 monthsSource: TNS consumer omnibus– March 2010
Women are much more likely to beWomen are much more likely to be gift voucher/gift card gift voucher/gift card BUYERSBUYERS than men than men
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Significantly more over 35s buy gift vouchers/Significantly more over 35s buy gift vouchers/gift cards than under 35s gift cards than under 35s
Weighted Base: 1000 adults 16yrs + - representative of the GB populationSource: TNS Consumer Omnibus– March 2010
Age in yrs
% who have bought a gift voucher/gift card, as a present, in the last 12 months
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Non Buyers Non Buyers of gift vouchers and gift cards in the GB populationof gift vouchers and gift cards in the GB population
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Main Reason for Main Reason for NOTNOT buying a gift voucher or gift buying a gift voucher or gift card as a present in the last 12 monthscard as a present in the last 12 months
NON buyers of gift vouchers /gift cardsNON buyers of gift vouchers /gift cards
I didn’t think about it
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Top 3 reasons for Top 3 reasons for NOTNOT buying a gift voucher or gift buying a gift voucher or gift card as a present in the last 12 monthscard as a present in the last 12 months
All AdultsAll Adults
Prompted answers with opportunity for other answers
Weighted Base: All adults who have not bought gift cards/vouchers as a present in last 12 months – 611 consumersSource: TNS Consumer Omnibus – March 2010
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NON buyers of gift vouchers /gift cardsNON buyers of gift vouchers /gift cards
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Receiving Receiving of gift vouchers and gift cards in the GB populationof gift vouchers and gift cards in the GB population
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….of GB adults have received received a gift voucher or gift card, as a present, in the last 12 months (March ’09 -’10)
Percentage of people who have Percentage of people who have RECEIVEDRECEIVED a gift a gift voucher/gift card in the GB populationvoucher/gift card in the GB population
38%38%
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Significantly more females than males have Significantly more females than males have RECEIVED a gift voucher/gift card RECEIVED a gift voucher/gift card
in the last 12 monthsin the last 12 months
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Weighted Base: 1000 adults 16yrs + - representative of the GB population who received a gift card/gift voucher ,as a present , in the last 12 monthsSource: TNS consumer omnibus– March 2010
Received gift voucher/gift card
43%
Buying Buying andand Receiving of Receiving of Gift Voucher/Gift CardsGift Voucher/Gift Cards
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Weighted Base: All adults who have bought /received gift cards/gift vouchers as a present in the last 12 months - 1000 Source: TNS Consumer Omnibus – March 2010
A quarter of the population have bought AND received A quarter of the population have bought AND received a gift voucher or gift card in the last 12 months a gift voucher or gift card in the last 12 months
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……have bought AND received a gift voucher/gift card as a present, in the last 12 months
24%24%
Bought AND receivedBiggest age group
Bought AND receivedSmallest age group
Predominant age categories for buying AND receiving gift vouchers/gift cards
Predominant age categories for buying AND receiving gift vouchers/gift cards
Gift voucher/gift card….. Predominant age categories
35-44s32%
16-24s18%
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Base: 16-24s 140, 35-44s 183
For any questions or further information on these For any questions or further information on these omnibus figures please contact:omnibus figures please contact:
Penny Wylie at ActionPoint Marketing Solutions Ltd. Penny Wylie at ActionPoint Marketing Solutions Ltd.
www.actionpointms.co.ukwww.actionpointms.co.uk
Tel 01462 681187Tel 01462 681187
[email protected]@actionpointms.co.uk
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