the ugly catharsis: from media company to marketing agency

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Post on 10-May-2015

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Hordes of publishers are rushing to meet SMB demands to buy SEO, social media management, reputation management and other services. In this webinar Gordon Borrell, CEO of Borrell Associates, explores digital products, uptake rates and pricing, as well as the biggest question of all: Is there any profit in this?

TRANSCRIPT

Page 1: The Ugly Catharsis: From Media Company to Marketing Agency