the truth campaign
TRANSCRIPT
![Page 1: The Truth Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070520/58f1f9661a28abdc6a8b456f/html5/thumbnails/1.jpg)
WHY THE
CAMPAIGN
WORKS Emily Fletcher
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USESPOPULAR
GIFS
![Page 3: The Truth Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070520/58f1f9661a28abdc6a8b456f/html5/thumbnails/3.jpg)
AND YOUTUBE
CELEBRITIES
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FULL-TIME TOBACCO
USE
TO EXPRESS THAT THE EXCUSE:
PART-TIME “SOCIAL SMOKING”
CAN TRAP YOU INTO
![Page 5: The Truth Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070520/58f1f9661a28abdc6a8b456f/html5/thumbnails/5.jpg)
INCLUDES SOCIAL MEDIA REFERENCES TO
TINDER
TO BETTER CONNECT THE MESSAGE TO YOUNG ADULTS
![Page 6: The Truth Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070520/58f1f9661a28abdc6a8b456f/html5/thumbnails/6.jpg)
VOICES A CLEAR CALL TO ACTION
REQUESTING HELP TO END TOBACCO USE
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PLAYS COMMERCIALS ON TELEVISION CHANNELS THAT REACH THEIR
DEMOGRAPHIC
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THIS CAMPAIGN
WORKSAND THAT’S THE