the true strength of magazine brands - nancy... · magazine pcnaptop mobile e television 364,4 494,...
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![Page 1: THE TRUE STRENGTH OF MAGAZINE BRANDS - Nancy... · Magazine pcnaptop Mobile E Television 364,4 494, 3 a March 2016 5.856.700 3.486,0 4.814.100 3.137,o n vtwonen op Of 13 Sources Magazine](https://reader034.vdocuments.us/reader034/viewer/2022050603/5faac1708dc24244806cb037/html5/thumbnails/1.jpg)
THE TRUE STRENGTH OF MAGAZINE BRANDS
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MAGAZINE BRANDS TODAY
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1989 2016
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COSMOPOLITAN is the No.1 magazine brand that reach Millennials
More than 111 million contact points in print, online and social media
61editions
79countries
32languages
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Winners Crossmedia Awards 2016? Magazine brands!
Cross Media brand: LINDA.Cross Media Innovation:
LINDA.tv
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Winners Crossmedia Awards 2016? Magazine brands!
Cross Media Case: Glamour Health Challenge
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Magazine brands todaySo Magazines transform to multimedia brands,
but….
Current measurements are incomplete andtherefore inaccurate
Time to change the discussion and show the real strength of magazine brands
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Magazine Media 360˚
• Several projects has been started worldwide• Projects from Associations and individual
publishers• All inspired by MPA…
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MPA Magazine Media 360˚A game changing industry initiative
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ARI Magazine Media 360˚A game changing industry initiative
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VTWonen
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Highlights
• Growing demand for magazine content• Print remains an important part of the reading
experience• “The often ignored magazine media growth
story”
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Magazine media seem to be on an unassailable march to win the hearts,
minds and attention of consumers.
Highlights
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THANK YOU