AcloserlookattheTriple‐Emodelwww.trinity‐planning.be

The Sustainability Triangle

The triple bottom line Isabusinessphylosophy:

Withthehelpofvisionandcrea@vethinking,

economic,ecologicandsocietalobjec@vescanbeaccelera@ngsynergiesanddeliverposi@veanddurablegrowth.

People Planet

Profit

Sustainability

Sustainability

IsoCenthoughtofintermsofeco‐efficiency

Efficiency

Is“doingthethingright”,andhasoCentodowith‘less’

lesspollu@on|lessenergy|lessresources|lessrawmaterials|lesstransport|lessfuel|lesspackaging|

lesswaste|lessemissions…lessfundamentalchange…

Doinglessbad…

Butthinkawhileabout‘acherrytree’

‘acherrytree’isawastefulthing

Effectiveness

Isbasedonabundance,interdependenceanddiversity

Lotsofwaste|lotsofflowers|lotofwaterconsump@on|lotofcherryconsumers|lotoffruitproduc@on|lotofoxygen|lotsofbeauty|lotsofgrowth|lotofinterdependencewithotherspecies|lotsofposi@veexchangewithitsenvironment…

Effectiveness

Isbasedon

•  More,notless

•  ‘doinggood’(notondoinglessbad)•  ‘doingtherightthing’•  abundance,interdependence,diversityandlocalopportuni@es

The cherry-

tree

Thousands of other

organisms

The biosphere

Effectiveness

Thispresenta@onisbasedoneffec@veness.

Ondoinggood

Ondoingtherightthing.

Thetriple‐Emodelisatool(aQ‐and‐Alist)todiscoveropportuni@estomakebusinessmoreeffec@vewithsocietyandtheenvironment

Source:Cradle‐to‐Cradle:MichaelBraungart&WilliamMcDonough

ThereisCapitalism

ThereisSocialism

Andthereisenvironmentalism

Socialism Capitalism

Ecologism

whatwetalk

abouthereis

noneofthese–isms,butwhat’srightinthemiddle

Thetriple‐Emodelisatool(aQ‐and‐Alist)todiscoveropportuni@estomakebusinessmoreeffec@vewithsocietyandtheenvironment

Source:Cradle‐to‐Cradle:MichaelBraungart&WilliamMcDonough

Equity Economy

Ecology

posi@veandsustainablegrowth

1

Equity Economy

Ecology

1.Canwemakeit,andsellitataprofit?

Economy/Economy

2

Equity Economy

Ecology

2.Areouremployeesearningalivingwage?Economy/Equity

3

Equity Economy

Ecology

3.Aremenandwomenpaidequalforthesamework?

Equity/Economy

4

Equity Economy

Ecology

Equity/Equity

4.Arepeopletrea@ngoneanotherwithrespect?

5

Equity Economy

Ecology

Equity/Ecology

5.Areemployeesandcustomerssafemakingandusingour

products?

6

Equity Economy

Ecology

Ecology/Equity

6.Isourproduc@onsafeforthelocalandglobalcommuni@es?

Equity Economy

Ecology

7

Ecology/Ecology

7.Doeswasteequalsfood?

Equity Economy

Ecology

8

Ecology/Economy

8.Arewemakingeffec@veuseofourresources?

Equity Economy

Ecology

9

Ecology/Economy

9.Areweusingourresourcesefficiently?

Stefaan@trinity‐planning.be

Mainsource:Cradle‐to‐cradle,

MichaelBraungart&WilliamMcDonough

www.trinity‐planning.be