The trends and strategies for advancing into China apparel market

Korea Outdoor Industry AssociationSoo Hoon Chae

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1,854.3 

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10.73%11.35%

12.36%

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10.80%

9.77%

12.51%

14.03%

10.45%

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014(est.) 2015(est.) 2016(est.)

[Chinese clothing and footwear market changes]

3times growth over the past 10 years, Growth in the world’s largest market in 2020

(One billion yuan)

WorldBestLatest

Countryto co-exist1980’s

China’s fashion retail market From department store to shopping mall

Online that can not be ignored…Being evolved into B2C, O2O from B2BChina’s fashion retail market

100 kinds of ways that characterized a brandChina’s women apparel market

China’s menswear market Take off the uniform, dress fashion

China’s sports casual market From sports daily wear to global casual wear

China’s children wear market Nich market that is growing and expanding

Understanding of the characteristicsof the China fashion industry

中國夢

Chinese consumer filled with confidence, make a China dream into reality

Short history of fashion…The large regional variation is the best opportunity for foreign companies

Understanding of the characteristicsof the China fashion industry

Weixin and Weibo… Business in China by the way of china

Understanding of the characteristicsof the China fashion industry

Complex retail system…A win-win strategy rather than reducing

Agents of stores

Agent of city or state

Brand

Middlemanager

Understanding of the characteristicsof the China fashion industry

Thank you