the transport industry goes digital how mobility and ... · mobile experimentation basic mobility...
TRANSCRIPT
The Transport Industry Goes Digital – How Mobility and Innovation Accelerators drive New Business Models
Marta Fiorentini - Research Manager IDC EMEA Personal Computing
BUSINESS
TRANSFORMATION
Increase
productivity
Facilitate
collaboration
Improve
customer
engagement
Fulfil New
Business
Needs and
Processes
Improve
competitive
advantage
Increase
market share
Connectivity Enables Mobility Leading to Business
Transformation
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 3
Mobile Experimentation
Basic Mobility Services
Mobility Integration
Rich mobile experience & business innovation
Mobile Transformation
React to trends, fix or pre-empt
problems
Test value, get quick wins
Improve cost/
benefit and quality
Scalability and business
transformation
Sustained competitive
advantage
Enterprises’ mobility strategies are maturing
Mobilize the
Person
• E-Mail, Calendar
• Unified Comm.&
Collab.
• BYOD / CYOD
• Security
• Campus WiFi
1 Mobilize the
Process
• Field Services
• Sales
• BI, ERP
• CRM
• Contact Center
• Customer Interaction
2 Mobilize the
Channel
• Suppliers
• Distributors
• Customers
3
Mobility is transforming the workplace
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
% of workers using
Smartphones
% of workers using Tablets
Today In 12 months
56% 64%
27% 34%
In Transport industry
Source: IDC UK Enterprise Mobility Survey, April 2016
Computing Device Penetration
Note: Includes Analyst Estimates for Illustrative Purposes
Today In 2019
Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016
Mobility is transforming the workforce
5
Current Tablet Users in Transport
Executives
21% Sales
8% Marketing
8%
IT Support
16%
Admin/HR/Account
11%
OPERATIONS 8% R&D/ ENGINEERS 7% CUSTOMER FACING 8% TRANSPORT 8%
PRODUCTION/
MAINTENANCE
4%
CUSTOMERS
1%
63%
Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)
Which device for Employees?
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
6
Mobility
Connectivity
Touch
Low Medium High
Ruggedized device
Productivity/Keyboard
Vertical apps
EXECUTIVES
9 inch
WAREHOUSE
11 inch
Users’ requirements
• Replacing Smartphones • Top apps:
• Certification, eSignature • Special Calculator • Customer apps
GROUND PERSONNEL
• Replacing Notebooks • Top apps:
• CRM • Supply Chain
Additional Replacing Notebooks
Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)
One Device Doesn’t Fit All, But Some Features Fit Most
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 7
BATTERY
LIFE
TOUCH
RESPONSIVENESS
CELLULAR
CONNECTIVITY
Infrared
scanner for
reading QR
and barcodes
KEY FEATURES ADD-ON
FEATURES
Ruggedised
High
resolution
back/front
camera
SECURITY
Continuously
refreshed
policies
Encryption
(Whole
device, FIPS)
Encryption
OS
52%
34%
14%
14%
47%
39%
Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)
Mobility has Transformed the Transport Industry…
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
…Innovation Accelerators Enable Its Digital Transformation
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
Next Gen Security
Internet of Things
Cognitive Systems
Robotics 3D Printing Augmented & Virtual Reality
IoT will be a Game Changer
32% SENSOR-BASED
STAFF IDENTIFICATION (FOR BOTH ACCESS CONTROL AND
TIME REPORTING)
39% FLEET TRACKING FOR PREDICTING TIMES/DELAYS OR
DELIVERY TIME UPDATES
ALREADY USING
30% ITEM LOCATION
Source: IDC European Vertical Markets Survey, October 2015
Passenger traffic
flow analysis Asset surveillance
Investment plans
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
Next Gen Security
Internet of Things
Cognitive Systems
Robotics 3D Printing Augmented & Virtual Reality
The Impact of Augmented Reality
IMPROVE CUSTOMER SERVICE INCREASE EFFICIENCY & SECURITY
SAVING COSTS
CREW TRAINING
ENGINE MECHANICS Picture: Hololens
Next Gen Security
Internet of Things
Cognitive Systems
Robotics 3D Printing Augmented & Virtual Reality
Robotics and Cognitive Systems Unleash
Operational Efficiencies and Eliminate Risks
Operational jobs in the supply chain evolve into ‘knowledge’ roles required to
support new technologies like cognitive computing and modern robotics
Benefits:
• Reduced cost of delivery
• Fast delivery times
• Supply Chain easing
Still early stages
Future…
Challenges:
• Small delivery radius
• Privacy and security concerns; Lack of Regulation
• Safety concerns
• Battery life
• New labour skills
Innovation Accelerators are Crucial to Mobilise Channel
and Create End-to-End Passengers’ Experience
13
Pre-Flight In-Flight Shopping
Baggage Tracking In-Flight Entertainment
It is not plain sail…
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
Security Application
Development
Challenges
Senior
Management
Resistance
Compliance
and regulatory
issues
Data
Integration
… but the Potential is Endless
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 15
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16