the transition from print to digital publishing part three: from transition to transformation

The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation US Government Publishing Office (GPO) Digital Publishing Symposium Washington, DC June 17, 2015 Ted Hill, THA Consulting www.thaconsulting.com

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The Transition from Print to Digital Publishing

PART THREE: From Transition to Transformation

US Government Publishing Office (GPO) Digital Publishing SymposiumWashington, DCJune 17, 2015Ted Hill, THA Consulting www.thaconsulting.com

PART THREE:

From Transition to Transformation

The traditional print value chain

Author Editor Marketer Retailer Reader

Page 4: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

Editorial

Discover Curate &

Transform

Sign Authors

Production

Multiple Formats

Make Books

Page 6: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

Marketing

Develop Audiences

Influence Channels

Page 7: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

Sales

Extend Reach

Fill Shelves

Page 8: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

The traditional print value chain

Author Editor Marketer Retailer Reader

Page 9: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

The emerging digital virtuous circle

Reader

Author

Editor

Marketer

Retailer

Page 10: The Transition from Print to Digital Publishing PART THREE: From Transition to Transformation

[email protected]

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