the transformation of south african recruitment - patrick traynor, linkedin

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The Transformation of South African recruitment Patrick Traynor, Enterprise Sales Manager LinkedIn

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Page 1: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

The Transformation of South African recruitment

Patrick Traynor, Enterprise Sales ManagerLinkedIn

Page 2: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

LinkedIn Culture & Values: Transformation

Transformation of SelfLeave LinkedIn a better professional than when you started

Transformation of CompanyEnable LinkedIn to realize its full potential

Transformation of the WorldCreate economic opportunity for every member of the global workforce

Page 3: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

YouC

olleagues

Company

Fun

ctio

n

The country

The W

orld

Page 4: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Recruiters in South Africa on LinkedIn

30018000

Page 5: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

The Modern Recruiter’s Guidelnkd.in/modernrecruiteremea

Page 6: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

How is the Transformation of South African Recruitment progressing?

Page 7: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

3M+LinkedIn members in

South Africa

3M+ Reported Dec 2013 compared to 2M+ in Dec 2012

Page 8: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

South African Recruitment

Opportunity for greater success. SA recruitment

35%

less effective in impacting new hires than EMEA average

Accessing quality

313M+ Members

72% Passive

28% ActiveNew employees sourced

through LinkedIn are

40%

less likely to leave within the first six months

*This is calculated by the % of new hires in EMEA

impacted by LinkedIn products, vs. % of new hires in

South Africa impacted by LinkedIn products

Lacking impact

Page 9: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

InMails. Acceptance rate in South Africa is 6ppts higher than the EMEA average, partly due to lower saturation in the market

InMail acceptance rate in the last 12 months for South Africa

InMail acceptance rate in the last 12 months for EMEA

25%31%

InMails sent per 100 members in South Africa

InMails sent per 100 members in EMEA

125

Data from June 2013 to July 2014

Page 10: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Trend. South African recruiters are using media more effectively than before, but there’s still a big opportunity for greater results

In South Africa, recruiters are using LinkedIn media

9% moreeffectively than last year

Data from July 2013 to June 2014

*This is calculated by the % of new hires in South Africa impacted by LinkedIn Media in July-Dec 2013 vs. Jan-June 2014

But South Africa is still

24% lesseffective with LinkedIn media than the

EMEA average

Page 11: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Transformational Leaders: today’s speakers

Page 12: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Where will Transformation lead us?

Page 13: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

In the war for talent, the employer branding battle is in full swing

From Global Recruiting Trends Survey 2013

When considering a job change

#1Company has a reputation

as a great place to work.

Page 14: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Online professional networks are the fastest growing channel for promoting employer brands

From Global Recruiting Trends Survey 2013

Page 15: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates

Series10%

10%

20%

30%

40%

hires

3x

Percent of all hires impacted on LinkedIn

Clients on LinkedIn(Recruiter + some Jobs)

Clients who have invested in talent brand on LinkedIn

(The LinkedIn Solution)

Page 16: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Mobile usage in South Africa is increasing

36% of LinkedIn’s unique visitors came through mobile last month,

vs 26% this time last year

13% of LinkedIn’s unique visitors came exclusively through mobile last month,

vs 6% this time last year

Page 17: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

You18K

recruiters

Impact opportunity

Employer Brand

Mob

ile

Page 18: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Talent brand is #1 factor when considering a new job

From Talent Trends Survey 2014

Page 19: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Most organizations aren’t investing enough to meet candidate demand for recruiting on the go

From Global Recruiting Trends Survey 2013

Page 20: The Transformation of South African Recruitment  - Patrick Traynor, LinkedIn

Impact. South African recruiters have an opportunity to transform their use of LinkedIn to match EMEA performance

Data from July 2013 to June 2014

In South Africa, recruiters are using LinkedIn

35% lesseffectively in the last 12 months vs.

the EMEA average

*This is calculated by the % of new hires in EMEA impacted by LinkedIn products, vs. % of new hires in South Africa impacted by LinkedIn products

29% less effective with Recruiter than EMEA average

43% less effective with Jobs than EMEA average

South Africa is…

24% less effective with Media than EMEA average