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HowtoExpandYourPrivatePracticewithRelationshipCoaching|03162017 2

How to Expand Your Private Practice with Relationship Coaching

1 INTRODUCTION

First,astory...

Onceuponatimetherelivedaboywhoknewwhathewantedtodowhenhegrewup.Heknewsadnessinhisearlydaysandsawthesadnessinotherssoheknewhewantedtomaketheworldabetterplacebyhelpingothers.

Ourheroworkedhard,wenttoschool,andaftermanyyears,realizedhisdreamandbecameatherapist.Andhewashappy.

The yearswent by and he helpedmany people and hewasmaking a real difference in theworld. Butsomethingwasmissing...

Althoughhismissionwasasstrongasever,herealizedthatitcamewithaprice-andpartofthepricewashishappiness.

Hereallydidn'tlikehavingtolabelhisclientswithadiagnosis...Hedidn'tlikedealingwithinsurancereimbursement...Hewantedtoearnmorethanwaspossiblewithhourly1:1services...Andhefeltburntoutdealingwithclientswhocametohimonlywhentheyweredesperate.

This wasn't what he envisioned for his work all those years ago - hewanted tomake a difference andempowerhisclientsinawaythathewasn'tnow.

Then,oneday,ourherolearnedofanewwaytohelpothers.Helearnedthattherapywasn'ttheonlywayto go andhe couldhelphis clients realize their goals by empowering them to get into action andmakeeffectivechoices.Hecouldreachandhelpmorepeoplewithoutthelimitationsoftraditionaltherapy.Hesmiledbecauseheknewwhatheneededtodonext...

He completed training and got certified in this new way of helping people and started working withfunctional,motivatedclients...Andtheclientspaidoutofpocket...andhecouldprovideworkshopsandclassesandreachsomanymorepeopleatonetime...andhefeltenergizedagain!

Andtheworldwasabetterplace.


Hithere,I’mDavidSteele,MA,LMFT,andtheboyinthestoryabove,incaseyouhaven’tguessed,isme,andthe“newwayofhelpingpeople” isCoaching. I’maMarriageandFamilyTherapist(licensedin1985)and founderofRelationshipCoaching Institute (RCI), andwe’vebeen training and certifying relationshipcoachessince1997.

If you’re a therapist, clinician, or other helping professional interested in expanding your practice andhavingmorefunandfulfillmentinyourwork,I’vedesignedthisspecialreportspecificallyforyou.

Ifyou’realicensedmentalhealthprofessionalpassionateaboutmakingadifferenceintheworldlikeme-

Thebestcureforanunfulfillingclinical“job”isprivatepractice.Thebestcureforworkingwithfrustrating,dysfunctionalclientsismotivated,functionalclients.Andthebestpreventionorcureforburnoutinprivatepracticeisembracingamorepositive,effective,andprofitablewaytohelpyourclients.

Doyouwanttoexpandyourtherapypracticeandworkwithmorefunctional,privatepayclients?

Coaching is a great complement to your therapy practice.Or if you’re likeme, you’ll have somuch funcoachingthatyou’lldecidetotransitionyourpractice100%.

2 WHAT IS COACHING?

Haveyouheardaboutcoaching,butaren’tclearabouthowit’sdifferentfromtherapy?

TheInternationalCoachFederation(ICF)hasdefinedprofessionalcoachingasfollows:

“Coachingispartneringwithclientsinathought-provokingandcreativeprocessthatinspiresthemtomaximizetheirpersonalandprofessionalpotential.Coachinghonorstheclientastheexpertinhis/herlifeandworkandbelievesthateveryclientiscreative,resourceful,andwhole.”

Coaching helps functional people achieve their personal and relationship goals. It is not a substitute orreplacement for therapy provided by a licensed clinician trained to treat mental, emotional, andpsychologicaldisorders.

The art and science of coaching is to facilitate success for the client without providing advice or“professionalopinions.”

Here’sanexcerptfrommybookFrom Therapist to Coachthatgoesintofurtherdetail:

Thecoaching relationship isverydistinct from justusingcoachingskills.Coaching isaco-createdconversation to empower the receiver of the coaching in which anexpert/client paradigmisintentionally absent. It is a unique professional relationship in which a client explores with thecoach(overtime)howtolivelifemorefullyand“onpurpose.”

Coaching has a unique paradigm, one focused on growth and empowerment, but much of thefoundation of coaching goes back many decades and even centuries. The drive to pursue life


improvement, personal development, and the exploration of meaning began with early Greeksociety(intheWesterntradition).ThisisreflectedinSocrates’famousquote,“Theunexaminedlifeis not worth living.” Since then, people have developedmany ways of examining their lives. Inmodernsocietywenolongerneedtofocusonthepursuitofbasichumanneeds–suchasfoodandshelter–enabling us to pay attention to higher needs such as self-actualization, fulfillment, andspiritualconnection.

Coachingtodayisseenasanewphenomenon,butasafielditborrowsfromandbuildsontheoriesand research from related fields such as psychology and philosophy. So coaching isamultidisciplinary,multi-theorysynthesisandapplicationofappliedbehavioralchange.Ascoachingevolved inthepublicarena itbeganto incorporateacceptedtheoriesofbehavioralchangeastheevidencebaseforthisnewhelpingrelationship.However,inrecentyears,moreandmoreresearchhasbeendoneandevidence-basedtheoriesdevelopedtobegincreatingabodyofknowledgeandevidencethatcoachingcancall itsown. -ByPatrickWilliams,EdD,MCC,Founder,InstituteforLifeCoachTrainingexcerptedfromthebookFromTherapisttoCoachbyDavidSteele(Wiley,2011)

Oneofthemostsurprisingfeaturesofcoachingisthatit’snotadvice-based.Youaren’texpectedtobeanexpert with the right answers responsible for your client’s success. You are not paid to dispense your“professionalopinion”ordiagnoseand treatanything.Youassumeyourclient is functional (barring trueclinicaldisorders)andalreadyhasalltheresourcesandinformationneededtobesuccessful.

WHAT??!!IfIdon’tprovidemyexpertprofessionaladvice,thenwhyamIneeded?

Here’sthedeal…Mostpeopleknowwhattheyshoulddo;they justhaveahardtimedoing it.Sure,theymight be missing some key information, but more importantly, it’s really, really hard to achieve achallenginggoalwithoutsupport.

Thinkofweightloss-simple,justeatlessandexercisemore,right?Yes,it’ssimple,butit’snoteasy,makingweightlossa$64billiondollarindustry.Ifourclientscouldbesuccessfulwithinformationoradvicealone,alltheywouldneedistheInternet.ButtheyneedmorethanGoogle,theyneedaCoach!

3 WHY CHOOSE RELATIONSHIP COACHING

Narrowingyourfocustorelationshipcoachingallowsyoutomarketaspecialtythatpeoplestrugglewitheveryday.

Today’srelationshiptrendsaretroubling

• Therearemoresinglemenandwomentodaythaneverinhistory.

• Themarriagerateisdecreasing,andatitslowestrateinageneration.

• Co-habitationhasincreasedby1,200%overthepast30yearsandhasafailurerateof85%

TheneedandmarketforRelationshipCoachingisHUGE!


Youcanhelpbycoachingsingles

• Somesingleswantarelationshipbutaren’treadytodate

• Othersinglesarereadytodatebuthavenocluewheretostart

• Mostsingleshate“dating”andareindespairofeverfinding“theone”

•

Orbycoachingcouples

• Somecouplesareintroubleandreallyneedtherapybutprefercoachingaslessstigmatizing

• Othercoupleshavean“OK”relationshipandarecomfortablebutdissatisfied

• Mostcoupleswant“more”fromtheirrelationshipbutdon’tknowwheretostart

Addtothismixsinglesthathavegivenupanddon’tbelieveloveispossibleforthem,andcoupleswhoarenot yet committed living together, even having babies while asking themselves “Is this the rightrelationshipforme?”andyoucaneasilyseethat-YOUARENEEDED!

4 INTEGRATING COACHING WITH YOUR THERAPY PRACTICE

Sonowwhat?

To recap, coaching isa resultsandgoal-orientedmethodology.Coachingassumes theclient is functionalandfullycapableofsuccess.

Meanwhile (psycho)therapy is a healing profession trained and licensed to diagnose and treat mental,emotional,andpsychologicaldisorders.Coachingandtherapycancomplementeachotherverywell.

Itcouldbesaidthatcoachingstartswheretherapyends,makingcoachingagoodfitforpersonalgrowth-orientedtherapists.

Andguesswhat?Relationshipcoachingasacoachingspecialtywithitsownprofessionaltraining,standards,certification andmethodologieswas first developed right here at RCI byme, a California based licensedMarriageandFamilyTherapist,waybackin1997.IknowexactlythethoughtsandquestionsthataregoingthroughyourheadsinceIfacedthemdownmyselfwhenImademypersonaltransitionfromtherapisttocoach.


5 FIVE-STEP PROCESS

Here’sthefive-stepprocessthatI’vefoundtobeextremelyeffectiveinfillingyourpracticewithprivatepaycoachingclients:

STEP1:Getcoachingtraining

• SelectatrainingprogramthatfitsyouanddeliversonALLyourneeds.

• Coaching is a specificmethodology and requires specific training, even if you think you alreadyknowhow.

• Credibilitycomesfromhavingqualifications.

• Setyourselfupforsuccessbydoingit“right.” STEP2:Chooseaspecialtyandniche

• Your“profession”isyourjobtitle,whichmightbe“MarriageandFamilyTherapist”or“RelationshipCoach.”Your“specialty”isyourareaoffocuswithinyourprofession,suchas“RelationshipCoachforSingles.”Your“niche”isthespecificgroupofpeopleyouhelp,suchas“widowsandwidowersreadytoloveagain.”

• Choosingaspecificniche ismuchmoreeffectiveforattractingprospectiveclientsandconvincingthem to hire you. Many practitioners, especially coaches, struggle when they resist choosing anicheandtrytomarkettoageneral,broadaudience.

• Beunique,followyourpassion,becomeanexpertinyourniche.

STEP3:Designyourservicedeliverysystemforyourniche

• Here is thesecret toguaranteedsuccess:marketresearchwiththepeople inyournicheto learnwhattheyneedandwant.

• Sellprograms,notsessions!Don’ttrytomarket“coaching;”designandmarketacoachingprogramtailoredtotheneedsandgoalsofyourniche.

• Providegroupservices,suchasclasses,workshops,andgroupcoaching.Thisismoreaffordableforyournicheandismoreprofitableforyouandleveragesyourtimemoreeffectively.

STEP4:Applymarketingstrategiestodevelopprospects

• Marketingissimplycommunicatingwhatyoudo.

• You can market till the cows come home and not get any clients! The primary outcome ofmarketingistodevelopprospects

• Thethreeprimaryformsofmarketingare:

1. Speaking


2. Writing

3. Networking

STEP5:Applyenrollmentstrategiestoconvertyourprospectstoclients

• Focusonbenefitsandresults.Whatwillyourclient“get”andhowwilltheirlifebedifferentfromworkingwithyou?

• Buildyourrelationshipwithyourprospectiveclientsbyprovidingandprovingyourvalue.

• Donotprovide“sample”or“complimentary”sessions. Instead,offera“[biggestgoalorproblem]StrategySession”designed tobeenticing toyourniche (e.g. “Find theLoveofYourLifeStrategySession”forsingles).

• Learn and apply strategies for closing, overcoming objections, addressing common questions.Enrollment is a specific skill requiringpracticeand specific strategies.Onceyou’vemastered thisskillyouwillbeabletogetalltheclientsyoucanhandle!

• Followup,Followup,Followup.“Yourfortuneisinthefollowup.”Thisiswheremostpractitionersfallshortasmostclientswillhireyouthroughyourfollowupefforts,notyourinitialcontact.

Anddon’tworry,hereatRelationshipCoachingInstituteourpriorityistohelpyougetclientsandbuildasuccessfulpractice,andwe’llsupportyoutolearnandapplyalltheseskillsandstrategies.

6 WHAT’S NEXT?

Thebestwaytogetstartedinanythingnewistotalkwithsomeonewho’salreadyaccomplishedwhatyouwanttoachieve,soI'dliketoputyouintouchwithoneofourmemberswithatherapybackgroundwhoisparticipating inourMentorsandTrainersLeadershipDevelopmentProgram.ThiswouldbeagraduateofRCI, not an employee. No selling and no obligation; our graduates love to talk shop, support aspiringcoaches,andgivetheirhonestopinionsofrelationshipcoachingandRCI.

Don’t miss this opportunity to be connected with someone who hasbeen-there-done-that. Email [email protected] now and we’ll connect you with an experienced therapist/coach.

Here’soneofourmentorsdiscussingherexperiencewithRCI:


“AcolleaguerecommendedRCIin1999andIhavebeenafaneversince.IreallyappreciatetheexcellentmentorshipandsupportofDavidSteeleandtheRCIstaff,andI'vefoundtheworkbookandmaterialstobewell-writtenandcomprehensive.Overtheyears,I'vecombinedthewisdomofRCIwithmy background in psychology, personal development and coaching andhavehelpedhundredsof singlesandcouples to transform their livesandcreategreatrelationships.IappliedeverythingIlearnedandtaughttomyown life, and I've been happily married for over ten years. I highlyrecommend the RCI program to those interested in living a life you lovewiththeloveofyourlife,andhelpingotherstodothesame!”~WendyLyon,PhD

Whenyou’restartingout,talkingtosomeonewhohasaccomplishedwhatyouwanttoaccomplish isthebestwaytogo,wouldn’tyouagree?

Remember,theneedisHUGEandrelationshipcoachingclientsareeverywhere.Whetheryouwanttohelpsingles or couples or both, RCI's Relationship Coach Training programs are ICF-approved, world-classtrainingsdesignedtotransformyouintoaconfident,skilled,successfulrelationshipcoach.

Email [email protected] now and we’ll connect you with an experienced therapist/coach.

Toyoursuccess,


BONUS! FROM FRUSTRATED THERAPIST TO SUCCESSFUL COACH

Here’sanexcerptfromtheIntroductiontomybookFromTherapisttoCoach(Wiley,2012):

EarlyonacoldSaturdaymorningin1996,Iwasstandinginalargecircleofmenforthemonthlygatheringofourmen’sorganization.Atonepointayoungishman inhis20s(I’mofavintagewhereIcangetawaywithsuchterms),andknowntomeasahealthsupplement salesman— stepped out and proclaimed something thatwas so absurd

andunexpectedthatI’mpositiveI’mgoingtorememberexactlyhowitsoundedforafullyearafterIdie.Here’swhat thisconsequenceofgoodol’AmericanDreamismhadtosay:“I’mtrainingtobecomeaLifeCoach,andI’mlookingforafewvolunteerpracticeclients!”

Untilthatmoment,whileIhadreadandheardtheterm“jawdropping”moretimesthanIcouldremember,Ihadnotpersonallyexperiencedit.(Yes,forthecuriousplayingalongathome,yourjawreallydoesdrop!)Andthenotherbodypartsgot intotheaction, includingmybrain,whichwent intooverdrive.Here’sthefamily-friendlyversionofmyinnerdialogue:

“LifeCoach,what’sthat?Howcanthisguyhelpanyonewiththeir lifeifhecan’tfigureitoutforhimself?Waitaminute—he’sgoingtochargepeoplemoneytohelpthemwiththeirlife?Butthat’swhatIdoandIhaveadegreeandalicense!Hasthisguybeensamplingonetoomanyhealthsupplementsorsomething?”

Butdespitethebellsgoingoffinsideme–Ihalfexpectedsomeonetocomeoverandslapmeontheheadlikeanalarmclock–ImustadmitthatIwasintrigued.Well,okay–intriguedisprobablyabittoogloriousofaword,andmakesmesoundmoreopenmindedthanIwas.Let’ssayIwascompelledtoseethistrainwreckcloseup.

So Iwanderedovertothehealthsupplementsalesman/LifeCoach,andaskedhimwhatthiswholethingwasallabout.Hisanswerwastotryasessionwithhimandfindout.Iagreed.

Thefollowingweek,wemetonthetelephone(thetelephoneofallthings!Doesthistrainwreckhaveanend?), and he askedme some open-ended questions aboutwhat I wanted formy life. He paused longenough after each response tomakeme think that he had a list of questions in front of him, andwasawkwardlysearchingforthenextquestiontoask.Itwaslikehelpingoneofmykidswiththeirhomeworkbypracticingaschoolassignmentwiththem–exceptmykidsweren’tstudyingtobeLifeCoaches.Heck,Ialmostwishedhe’djusttrytosellmesomehealthsupplements.(Almost.)

Still,withtolerancethatIdidn’tknowIhad,Iwentalongwithitandtalkedaboutmydesiretohelppeoplehavesuccessfulmarriagesandfamilies,myburnoutworkingwithdysfunctionalcouplesandfeelingstuckwith my current practice, and my frustrations, hopes, and dreams for my practice. And as I spoke,something…weirdwashappening.

Bytheendofourunskilledandawkwardfirstmeeting,Iwentfromfeelingburnedoutandstuckwithmypractice, toexcited,empoweredand re-energized.Asa therapist Iwasobliged tocategorize thisas that


thingthatwecrave;thatseminaleventthatmakeseverythingelsepossible,andallthehardworkworthit:abreakthrough.Nowait.That’snotfair.Itwasn’tjustabreakthrough.ItwasABREAKTHROUGH!!!

Thatwas themoment. Thatwas the hand-off. I was sold on coaching. If a young, unskilled, brand newcoach-traineecouldhelpme(ofallpeople)achieveabreakthrough,thinkofthepossibilities!Andimaginemyamazementthatabrandnewhelpingprofessionwasemergingrightundermynose,andIdidn’tknowanythingaboutituntilthatfatefulSaturdaymorningwithmymen’sgroup.Fatesoldhealthsupplementsinitssparetime.Whoknew?

Iimmediatelysigneduptobetrainedasacoach,andquicklysawthepotentialforapplyingthispowerfulhelpingmethodologytorelationships.Myprofessionalcareerchangedforever–andforthebetter.

IsThisBookforYou?

Okay.Youmightbethinking:“Hey,realfeel-goodstoryDavid,buthowisyourbookgoingtohelpme?Youaren’tgoingtotryandsellmesomehealthsupplements,areyou?Because…there’ssomeoneatthedoor…Ihavetotakemykidtoathing…I’llgetbacktoyounextweek…”

Don’tworry.Therearenohealthsupplementstobuy(honest),andthereisareasonyoushouldreadthisbook.Scratchthat:there’sareasonyouMUSTreadthisbook.It’sthis:

Alongtimeago(possiblyinagalaxyfar,farawayoronadarkandstormynight),youdecidedtobecomeatherapist.Atleastthat’showitlookedtoothers.Butforyou,truly,itwasapowerfulcallinginwhichyoudidn’thavemuchchoice.Istillremembermymothersaying“Atherapist?You’llnevermakealiving!”

Thepoint is, youdecided todedicate your life tohelpingpeopleovercomemajor lifeproblems, achieveimportant goals, reach their optimal potential and get to the next level in their lives. So yes, forconvenience—andbecauseallthisdoesn’tfitonabusinesscard—youcallyourselfatherapist.Butwebothknowthatthetruthisdeeper.Weknowthatyouwantedtofacilitatemeaningful,lastinggrowthandchange,andmakeasignificantdifferenceintheworld.Youwantedtohelp.

Now here you are, years later, and guesswhat? You still want to help! And even if you’re approachingburnout,youroriginalidealisticflamestillburnsdeepwithinyourservingspirit;youwouldn’tbereadingabook like this if therewasn’t something insideyouurgingyou forward.True,perhapsyoucan’t see thatflameasclearlyasyouoncedid,butsurelyifyoupaycloseattention,youcanstillfeelitsheatandhearitsmessage.Despiteyourdissatisfactionwithhowthingsare,it’stellingyou:

Yes! Youdeserve toexperience thepersonalandprofessional satisfactionyouwerepromisedbyyourprofession.

Yes! Whether you’re a specialist or generalist, there must be a way to recapture the variety,freedomand flexibility inyourwork thathasbeen soutterlydevouredby themedical/insurancebillingmodel(“diagnose,treat,bill”andrepeatadnauseum…oradburnout)

Yes!Therearemotivated,functionalpeopleouttherewhowantyourhelp, insteadofthosewhoreallyneedtheservicesofapsychiatristfortheirclinicaldisorders.


Yes! There isaway tobridge thedisconnectbetweenwhatyou trulywant todo (someonewhohelpscreatepositivechange),andhowyou’reperceived(someonewhofixesproblems).

Yes!Youwouldlovetobetheprovideroffirstresortwhentheyneedsupport,insteadoflastresortwhenthey’redesperateandit’softentoolate.

Yes!Youwanttohelppeoplewhoseethevalueofandarehappytopayforyourservices,insteadofthosewhoareonlywillingtoworkwithyouiftheirinsurancepaysforit.

Yes! You want to build a solid and profitable business aligned with who you are and why youbecameatherapist.

Ifyou’renoddingatone,someorprobablyallofthese–anddon’tfeelalone,becausethisboatislargeandfilledwithmoretherapiststhatyoumay imagine–thenYes(!), thisbook is foryou. (Bytheway, Ihavesomehealthsupplementsthatwillhelpwiththatnodding…justkidding!)

WhatyouCanExpect

In a fit of good judgment and common sense that doesn’t seem to influencemany other books on themarket today, thisbook iswritten for therapistsbya therapist. Iunderstandemotionally, intuitivelyandintellectually the challenges that you’re facing – because I’ve been there and know what you’re goingthrough. Furthermore, thisbook iswritten specifically for clinicians inprivatepracticewhowant tohelppeople. It’s notwritten forworkingwith businesses, though the information you’ll learn ismeant to beappliedtoyourpracticeinabusinesssense.

Inanutshell,here’swhatyoucanexpectfromthepagesthatfollow:

a clear, organized, friendly and engaging style that is easy to read and understand for the non-businessmindedreader

examplesandinsightsthattherapistslikeyoucaneasily(andsometimeshumorously)relateto

apracticalapproachonhowtobuildasuccessfulbusinessasatherapist/coachutilizingtraditionalandcreativestrategies,including:marketing,gettingclients,choosinganiche,andmore

afocusoncreativegroupservicesandbusinessmodelssuitedtothevariousspecialtiesandnichesofpersonalcoaching

alookatthecreativeandmoreprofitablemodelsformarketingandservicedeliveryofcoaching

adiscussionoftheissues,opportunities,andstrategiesforhowyoucanbuildasuccessfulbusinessasacoachortherapist/coach

coverageoftheregulatoryobligationsfacingyouasaUS-basedtherapist/coach

Above all, I’d like you to know that this is a practical book; not a theoretical one. True,whilewe coverissuesthatareemotional(suchasyourmotivationtobecomeacoach)orabstract(suchasthenobleroleofahelpingprofessionalvs.whatmostofusendupdoingastherapists), theessenceofthisbook is theinformationandstrategiesneeded to supportyour transition fromtherapist to therapist/coach.As such,youcanconsiderthisaworkbook,guideormanualforyoursuccessfulprofessionalfuture.


What’sInside

In sectionone (chaptersone, twoand three), I go straight to the (broken)heart of thematter formosttherapists reading this book: working as a therapist in today’s world is just not fulfilling personally orprofessionally.And if thatweren’tenough, it’salsonot rewarding financially,either;especiallywhenthebulkofclientsarebilledthroughinsurance.You’llreadhowaburnedouttherapist(thatwouldbeme)wasabletobuildasuccessfulcoachingbusinessinthreemonths.Ialsocoverhowcoachinganditsclientsare–and are not – similar to therapy and its clients,whether you need training as a coach, how to find thetraining youmight need without duplicating what you already know, and perhaps the biggest questionfacingsome:howtobeacoachandatherapistatthesametime.

Insectiontwo(chaptersfourandfive),Ishowyouhowtointegratecoachingintoyourtherapypractice.Icoverhowyoucanidentifyifaclientneedscoachingvs.therapy,ifit’sbeneficialtoprovidecoachingandtherapytothesameclient,howtosetappropriatefeesforcoaching,whetheryouneeddifferentliabilityinsuranceforyourcoaching,ifyoucanbillmedical insuranceforyourcoaching,andifyouneeddifferentforms. I alsohelpyou identify,developandchooseyourmission,profession, specialityandniche.And ifyou’renotquitesurewhatanyofthesetermsare,orhowtheyapplytoyou,don’tworry—Icoverthat,too.

Insectionthree(chapterssix,seven,eightandnine)Ihelpyoudesignyourservicedeliverysystemthroughmarketing research, programming (themarketing kind, not the computer kind), product integration andjointventures,andhowto leverage technology, timeand income tohelpyourpracticegetahead. I alsoshowyouhowtousecreativemarketingstrategies todefineandbuildyourbrand,use the Internetandotherchannelstoconnectwithprospectiveclientsandmaintainrelationshipswithyourexistingones,plusprovideyouwithcost-effectivewaystogetclientsandbuildasuccessfulcoachingbusiness.

ALittleNoteBeforeyouBegin

Despiteyourinterestand,Iwouldhope,buddingorblossomingenthusiasmforbecomingacoach,youmaystillfeelhesitantaboutlearningmoreaboutthis.Don’tfeelalarmedbythis.Evenforseasonedtherapistswhoadvocateforchangeonadailybasis,the ideaof leavingthefamiliarandembracingthenewcanbescary;becauseyoumaythinkthejourneyfromtherapisttocoachisgoingtobelong,andyousimplydon’tfeelthatthere’safinishlineherethatyoucansee.Here’ssomethingforyoutothinkabout:

IfIgobackintimeandputmyselfrightwhereyouarenow,Icanmakethishumblingobservation:youaremuch better off thanme!Unlike you, I didn’t have a book like this to helpme focusmy strategies andefforts,andnowthatit’sbeenaroundawhile,youprobablyknowmoreaboutcoachingthanIdidbeforemyfirsttraining.

YoucouldsaythatthisisthebookIwishIhadreadwhenIwaswhereyouarerightnow.It’llsaveyoutime,moneyandhassle,whilegivingyouproven tipsandpractical steps tomove forward. It’ll helpyouavoidsomeorallofmymistakes,andsetyouthatmuchfurtheraheadonyourwaytoprofessionalsatisfaction.As I’m fond of saying in my workshops and lectures (partially to ruffle the feathers of insight-orientedtherapists),“itdoesn’tmatterwhereyou’vebeen.Whatmattersiswhereyou’regoing,andhowyou’llgetthere.”Thisalsohappenstobemyabbreviateddefinitionofcoaching.


Thisisthebookthatwillhelpyougetthere.It’sdesignedtore-energizeyourinnerflame,notjustbecauseit’swhatyouneed,butbecauseit’swhattheworldneedsthroughyou;now,itseems,morethanever.

______________________________________________________________________________________

ThankyoufordownloadingandreadingthisSpecialReport!

Youarenotalone.

[email protected]’llconnectyouwithanexperiencedtherapist/coach.

Toyoursuccess,

the training you need. the support to succeed.€¦ · the training you need. the support to...

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