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1.0 Introduction

At The Toy Shop, we strive to offer fun and good quality toys that kids want

to play with and that parents and grandparents feel good about buying.

Our knowledgeable staff is ready to help you find the perfect gift for that

special kid in your life, whether he's 1 or 8.

And when you've chosen that perfect item, we are happy to gift-wrap it for

free, complete with a gift tag, so that you'll be party-ready when you leave

our store.

We also offer gift cards to make birthday and holiday shopping easy! We

offer a wide range of dolls, puzzles, stuffed toys and alpha berry. We're

sure we'll have something you like!

Plus, at The Toy Shop, we have lots of toys out for demonstration so you

can try before you buy.

Want to play a round of Suspend?

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2.0 product

The main operation of our business is selling different types of toys to the 1 to 8 years’

children’s parent. The list of toys that our shop will sell that are listed as follows

1. Dolls toy

Dolls are toys that look like a human. Commonly dolls have a head, torso and a pair of

legs. In ancient times dolls are made of wood and clay. People use them for

entertainment like a puppet show. Kids enjoy watching puppet shows especially when

the puppets are fighting and talking. Dolls are much appreciated by little girls.

2. Stuffed Toys

Most stuffed toys are made out of cotton and cloth. They are cute and soft. Kids love to

hug them, sometimes they use them as a pillow and can’t sleep without them. Some

kids always carry their stuffed toy wherever they go because they feel safe with it.

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3.Puzzle Toys

Puzzle toys is one of the hardest yet educative and interesting game to play especially

for kids. By fixing the image, it will determine the ability of a child on how well they can

remember or recognize something they saw. It will enhance the memorization and

power of imagination of a child. It will also help a child to gain more patience and

determination by trying to finish the puzzle.

3. Alphaberry

Appropriate for: 18 months+

Kids love music and they love pushing buttons. Lucky for them, the Alphaberry

combines these two loves into a pint-sized Blackberry that your toddler will love playing

with. In addition to learning letters and hearing them aloud, there are four different

songs for kids to bee-bop to as well for a fantastic all-around learning experience.

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5. Electronic Toys

The electronic toys mainly work by a simple electric motor that you would typically find

in a toy. Those are really popular among children’s.

At first we will participate many trade shows, lot of fairs that are arranged in different

time in year for promoting our toy shop, initially will offer our toy at discount price to

taste our product we also give buy one and free one offer in those fairs for promotional

purpose.

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Every time we have seen that customer taste are always change that’s why our policy

would be imitative whenever we see any technological advancement we will

immediately adopt those for the betterment of our business.

3.0Technology

Web site: we will have our website, a customer can order toys for purchase in our

website, we will give them home delivery service. The customer can also can also pay

by their credit card.

The customer can return old toy they can get some lum-sum amount money or can give

some extra money and can get new toy.

We will directly sell toys to the customer, we will import toys from china because china

is the best is the best low cost provider country.

4.0 Market environment

Target market

Our target market is 1 to 8 years’ children’s parent. Basically, we have seen that

children with this age group are like to play with toys.

Business to business market

Hawker is our business to business target customer as well early mentioned that

customer can return their old toy that they purchased from us. We will sell those to

hawker, less income group people after repairing them. Our toyshop would be in Dhaka

city.

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Business to customer market

Geographic area:

As our business operation in Dhaka city we will have home delivery service as well.

Target customer:

Our targeted consumer market is 1 to 8 years’ children parent;

Income level

targeted customer income level is minimum 25000 tk per month or above.

Gender

Irrespective of gender every child loves toy, so our target consumer are both male and

female children.

Educational level

We observed that educational level of customer does not really matter, we see every

parent purchase toy for their child.

Purchasing behavior

Basically we have seen that when customer feel satisfied they show repeat purchase

behavior, for that we will give seasonal discount such as Eid-Ul-Fitr, durga puza etc.

Psychographics factor

In technological change

We know the technological advancement always happen for that we will try to upgrade

our collection year by year.

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5.0 Competitors

Don’t go looking for any Barbie Dolls in this classic, European-inspired toy

shop. Head to Geppetto’s for its collection of wooden toys from responsible

manufacturers. The shop stocks puzzles, building toys, craft sets, books

and more to please parents and kids of all ages. The shop has a well-

curated selection of toys, books and gifts designed to spark imagination in

kids of all ages. Free gift wrapping is included with all purchases.

6.0 Industry

Our toy shop is related to toy industry.

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7.0 Business Model:

Key Partners

4 group members

Employees for home delivery

Key Activities

Focus Group, door to door marketing, local advertising(cable operator)

Value Propositions

Entertainment, Enlightenment, Enhancement

Toys with home delivery

Playful, Educational, Enjoyable

Customer Relationships

Through Marketing

Providing Best Product

Better Service

Customer Segments

Children(1-8years)

Children’s Parents

Yes It Does

Single sided

Key Resources

China, Old customer

Channels

Website, billboard, newspaper

Cost Structure

Importing toy cost , Shipping cost,

transportation cost, marketing cost, employee cost

Revenue Stream

Toy Selling, Retail Price

7 51 4 2

6 3

9 8

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Description:

Value Propositions: We are satisfying the customer’s children’s need for

entertainment, enlightenment and enhancement they want their children to

be entertained, enlightened and enhanced.

Our specific products are toys which we also deliver to their homes.

Our products are playful, educational and enjoyable for the children which

matches the customer’s needs.

Customer Segments:

We are solving children’s (1-8 years) Problems.

Our customers are the parents of the children (1-8 years).

Yes, the value proposition matches their needs as the parents want their

children to be happy, enlightened and enhanced.

It is a single sided market as our target market is only the children’s

parents.

Channels:

Our customer segments want to be reached through our website.

Customer Relationship:

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We can get customer through marketing, keep customer by providing best

product and grow customer by providing better service than our

competitors.

Key Activities:

Our value propositions require Focus Group, door to door marketing, local

advertising (cable operator).

Key Resources:

Our key resources are China, Old customer.

Key Partners:

Our key partners are Chinese few toy manufacturer such as chilbo

(dongguan) industrial co., ltd, shenzhen diya silicone co., ltd, shanghai gk

industrial co., ltd.

8.0 Marketing and Sales Strategies

Business Strategy

We are going to apply the low-cost best value strategy in our toys so that

the toys can stand out by offering good features, benefits, services or other

elements of our solution. This strategy means identifying the most

important criteria used by buyers in the market and then designing product,

service or other offerings in a way that best meets those criteria. Offering

the highest-quality toys, the best solution, an exclusive feature or tool or

organic materials are examples of ways to relative to certain criteria. Low

cost best value strategy coincide with relatively low prices than competitors

points than low-cost providers because it costs less money to provide a

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better overall solution. Emphasizing the value-added elements above the

low-cost options is key.

Other strategy to run business

Strategy 1. By thinking big and auditing our time. No matter the size of

our business, we can place a mental image in our mind as if we are the

largest and most successful person in our industry. How much time is

consumed by routine office work someone else should be doing? Spend

more time with more important tasks such as marketing strategies,

improving customer relations, and implementing new strategies to expand

our services.

Strategy 2. Be different and stand out from the competition.

Strategy 3. By Building relationships with the customers. For each

month that goes by, customers lose 10% of their buying power. By Creating

a customer database and contacting them on a regular basis and by

mailing them a postcard, birthday card, sales flyer, newsletter etc. we can

keep our name, phone number, and service on their mind.

Strategy 4. By Collecting E-Mail Addresses . Get permission from the

customers to use their E-mail address. Periodically send updates and

notices to the client list. As long as we have their permission and we avoid

overuse, E-mail can be a powerful and inexpensive marketing tool. Using

an email marketing service provider like Constant Contact* can make our

mailings professional and easy to send.

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Strategy 5. By Hiring top sales people. Successful businesses realize

the quality of their sales staff is critical to sustaining their growth in the

marketplace. A top salesperson can outsell an average one 4 to 1. Sales

people must understand their strengths and have a well-defined plan to

reach their potential. Many companies can provide the sales assessments

to both identify top candidates and develop currently employed sales

people.

Strategy 6. By putting a shopping cart on our website. Online sales are

still growing at a dramatic pace. This is coming from people who want to

save time, avoid crowded stores, convenience, and the ability to shop

outside of store hours. So We should use our own shopping cart system in

our own website.

Strategy 7. Pay-per-click advertising.

Strategy 8. Use customer service commandments to create good habits.

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9.0 Production/operating requirements

As an importer or distributor of toys intended for children, we must comply

with the provisions of the Toys (Safety) Regulations 2011 for toys placed

on the market after 19 August 2011.

The main requirements are that toys must:

satisfy the ‘essential safety requirements’ in the regulations

be properly marked to ensure traceability

bear the CE mark

be accompanied by instructions for use, and warnings where

necessary

Technical documentation and a description of the conformity assessment

method used for each toy must be available.

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As importers we must:

make sure that the manufacturer has fulfilled their obligations above

before placing a toy on the market

make sure that the importer’s name and address is marked on the toy

or packaging

make sure that the compliance of the toy is not affected by the

conditions of storage or transport

carry out sample testing of marketed toys

investigate and record any complaint made in relation to the toy and

keep a register of complaints, non-compliant toys and recalled toys

bring non-conforming toys into compliance and inform the authorities

if there is a safety risk

keep a copy of the technical documentation for a period of 10 years

identify the other economic operators in the supply chain

As distributors we must:

verify that the manufacturer has applied information identifying the toy

and manufacturer, applied the CE mark and that the toy is

accompanied by instructions for safe use and safety information

where appropriate

verify that the importer has applied their name and address on the toy

or packaging

make sure that the compliance of the toy is not affected by the

conditions of storage or transport

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bring non-conforming toys into compliance and inform the

enforcement authorities, the importer or manufacturer if there is a

safety risk and provide information relating to the compliance of the

toy to an enforcement authority

identify the other economic operators in the supply chain

Distributors have no obligations related to technical documentation but

must comply with a request for information or documents they know or

have regarding the toy’s compliance with the safety requirements.

Pricing For Retailers

Dollar Markup = Retail Price - Cost of Merchandise

Percentage (of Retail Price) Markup = Dollar Markup/Retail Price

Percentage (of Cost) Markup = Dollar Markup/Cost of Unit

Example:

Dollar Markup = $175 - $85 = $90

Percentage (of Retail Price) Markup = $90/$175 = 51%

Percentage (of Cost) Markup = $90/$85 = 106%

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10.0 Management and personnel requirement

List of key partners:

In our toy shop we have four partners each of them will handle accounting,

finance, marketing and sales, human resource management, (hiring

employee). In our toy shop management, each partner will have one in

B.B.A degree in accounting finance major, two in marketing major, one in

H.R.M major. We will divide our toy shop monthly income within four

members proportionately.

Personnel requirement:

In our toy shop we need 14 to 15 employees to operate a business for

home delivery of toy, and selling toy.

Skill and qualification that we are looking for:

Communication skill, interpersonal skill, product selling skill, decision

making skill, co-ordination skill.

We assume that each employee will cost monthly 10,000 taka per month.

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11.0 Intellectual property

As we are retailer directly sell to the customers we will go for trademark.

We have our log that is shown below.

For Getting a trade license/trademark we have to apply for the legal

permission and trade license from City Corporation or City Council of your

business area is that way to be legal. It is used for a company uses to

identify the origin of a product or to distinguish it from other goods on the

market.

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12.0 Regulations / Environmental Issues:

Some toys, like plastic toy soldiers and baby dolls, are responsible for

water and air pollution because they leach hazardous toxins in to the air

and water, but we used anti-oxide chemical to produced our toys which is

not hazardous to the air water, soil or the environment

Rental cost of our shop:

The rent cost of our shop will cost may be 20,000 taka per month.

The major rules and regulation that every business have to follow that are given as follows,

1.1.1 Section 3 of the Ordinance states that no trade organization shall be

registered under the Companies Act or such other law unless it holds a

license granted by the Government authorizing it to be so registered. Sub-

section (2) of section 3 provides that no license shall be granted to a trade

organization for its registration under the Companies Act unless it fulfils the

following conditions:

1. It is a Federation of Chambers of Commerce and Industry organized on

all-Bangladesh basis torepresent Chambers and Associations enumerated

in b., c., and d.

2. IT is a Chamber of Industry organized on all-Bangladesh basis;

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3.It is a Chamber of Commerce and Industry organized to represent trades

and industries of specific areas, such as, divisions, districts, upazilas and

municipalities

4.it is an Association of trade or industry or both, organized on all

Bangladesh basis to represent specific trades or industries or both;

5. it is a Town Association organized to represent trades and industries at a

place where there is no Chamber of Commerce and Industry;

6. it is a Group organized to represent specific trades or industries or both

of specific areas, such as e. d. c. b. a. Page 1 Business Organization Laws

divisions, districts, upazilas and municipalities.

1.1.2 Conditions of License

Sub-section (3) of section 3 provides that a license may be granted with

such conditions and subject to such regulations, as the Government may

think fit to impose or prescribe.

1.1.3 Government’s Power to grant Exemption

It has been provided in sub-section (6) of section 3 that the Government

may grant exemption to any trade organization from any provision of

section-3. This means a trade organization not fulfilling the conditions

as enumerated in sub-section (3) and discussed above may also be

granted license for its registration. Such exemption shall be for such period

and subject to such conditions as the Government may

determine.

1.1.4 Promoters/organizers Obligation

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It is provided in sub-section (7) of section 3 that for granting of a license,

the promoters or organizers of a

trade organization, before formation of the organization, have to publish a

notice declaring their intention to form a trade organization and the aims

and objects of the trade organization in at least two national dailies, in case

of a trade organization to be formed on all Bangladesh basis, and in local

or regional newspaper, in the case of any other trade organization.

1.1.5 Prohibitions and Disabilities

All trade organizations (and companies) has to comply with the following

provisions of the law:

i). A Trade Organization prohibits payment of any dividend to its members;

Sec. 2(12)(c)

ii). No trade organization shall function or engage in any activities without

first Obtaining a license; Sec.3

iii). No trade organization shall function and maintain office in any form after

its license has been

cancelled; Sec.5 (3)

iv). No company or trade organization other than a registered trade

organization will use the words

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13 .0 Critical Risk Factors:

Startup idea will have enough risk to fill a dozen business plans. The risk

analysis in our plan is to show that you have through risk my plan can

address several kinds of risk need to address every kind of risk in like

political risk.

Change in regulation government some change rules and regulation

regarding business that can create some sort of problem to our business

Uniqueness adaptation risk: we will have our website, we will also

provide description of our product with price in our website. we will have

home delivery service, customer can easy order toy through website, it

copy any of our competitor that can create some sort of problem to us.

Investment risk we will invest 45 lakh taka that involves some sort of risk

because we do not know we can sell product at right time or not

product risk is the risk that the product can't be created. toyshop often

have a high degree of product risk. They never know for sure they can sell

the product they one hoping to sell.

* Market risk is the risk that the market will develop differently than

expected. Sometimes markets take too long develop, and cash runs out

while a company is waiting for customers.

* People risk is big in companies that depend on having certain employees

or certain kinds of employees.

* Financial risk is the risk that a company will run out of money or

mismanage their money in some way. Financial companies may have huge

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financial risk. Since bad lending policies combined with poor investment

policies can risk them.

* Competitive risk is the risk that a competing product or service will be

able to win. Many wed-based businesses. Have high Competitive risk since

they can be started with little money and have no way of locking in

customers.

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