the town club sponsor jan 2013

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Page 1: The town club sponsor jan 2013
Page 2: The town club sponsor jan 2013

What is the Town Club?

The Town Club is a membership company providing Members with the opportunity to:

1. Save money on unique shopping and dining

2. Develop social and business relationships

3. Make more money and have more fun

Page 3: The town club sponsor jan 2013

What are the Benefits? DIRECT FINANCIAL

10% Discount Up to a 30% Dining “Event” Discount for Member and guests Group Discount VIP Purchase Plans

OTHER

Business Development Opportunities Skills Training

Meet new people Make new friends Make new business contacts

Page 4: The town club sponsor jan 2013

Types of Memberships

Individual Dinner Club Corporate Hotel Non-profit

Page 5: The town club sponsor jan 2013

Individual

Individual Memberships include several categories and enable Members to convert from one to another based upon circumstances.

Individual – Basic Individual Membership Student – Full time student 25 and under Wounded Warrior – Recipient of the “Purple Heart” Military – Active and Retired Police and Fire - Active

Page 6: The town club sponsor jan 2013

Dinner Club

Members may elect to build their own personal Dinner Clubs with each member of the Club a full Member of The Town Club. The benefits of the "Member Dinner Club" are: Lower dues Closer relationships between members Exponentially increase social network and business networking opportunities as each Member invites friends to attend Events

Page 7: The town club sponsor jan 2013

Corporate A Corporate Membership is available to businesses including 5 or more Individual Memberships.

Employee Perks Employee Recognition Employee Benefit Plan Relationship Marketing Strategy E-news Letter Dinner Club Gifts to Customers

Page 8: The town club sponsor jan 2013

Gift

Guest Memberships are provided to customers by Sponsors as way of saying “Thank You” for their business and are valid for up to 2 days. Includes an invitation and incentive to join the Sponsors’ Dinner Club. Club Members invite their friends and contacts to join creating new prospects.

Page 9: The town club sponsor jan 2013

Relationship Marketing Strategy

News Letter Dinner Club

SPONSOR

Gifts to Customers

VIP Guest VIP Member Revenue Sharing Training

Page 10: The town club sponsor jan 2013

Hotel

1. Hotel receives a Corporate Member in The Town Club and

shares its’ benefits with guests 2. Hotel receives unlimited supply of Guest Membership Cards

3. Hotel refers guests to Town Club Sponsors

1,000,000 +/- Guest Members

SPONSORS

10% = 100,000 1% = 10,000 1/10th of 1 % = 1,000

Page 11: The town club sponsor jan 2013

Non-profit

Non-profit Memberships are available to 501 (c) 3 organizations and provide all of the regular benefits of Individual, Dinner Club, and Corporate Membership.

A 50 % reduction is provided to these organizations in recognition of their contribution to Savannah and its residents. Dinner Club Gift Program

Page 12: The town club sponsor jan 2013

What is a Sponsor? A Sponsor is a Member business which promote s it’s products and services to other Members of The Town Club, as well as to the general public. A Sponsor must meet two basic requirements:

1. Provide Members a 10% Discount 2. Corporate Membership

Recommended level of Membership based upon number of full time employees

Why? The Marketing Department is not the entire company, but the entire company is the marketing department!!!!!!!!!!!

Page 13: The town club sponsor jan 2013

Guest Memberships

Dinner Club Memberships

Corporate Memberships

Individual Memberships

Sponsor Target Market

SPONSOR

Gift Memberships

Page 14: The town club sponsor jan 2013

VIP Guest

Membership $250/1000

www.thetownclubsav.com

Featured Sponsor

Banner $100/month

Restaurant Events Up to 1/week

$100/month

Promotions

Sponsor Article 40/month

Page 15: The town club sponsor jan 2013

www.thetownclubsav.com

E-News Letter

Page 16: The town club sponsor jan 2013

New Market Launch Campaign Period 12 Months from Date of Enrollment

Period Enrolled

Event Sponsor Includes Recommended

Strategies

Sponsor Includes Recommended

Strategies

Hotel

Current $4,200 $2,200 FREE

Pre –Launch Includes Membership Only

$550 Level 1

$550 Level 1

FREE

Phase 1 Jan - Mar

$1,460 $960 FREE

Phase 2 Apr-Jun

$2,370 $1,370 FREE

Phase 3 Jul-Sept

$3,290 $1,790 FREE

Phase 4 Oct - Dec

$4,200 $2,200 FREE

Marketing Fees (not including Membership Fees) can be paid : 1. Fixed or 2. Performance Based (10% Commission on Town Club Sales)

Page 17: The town club sponsor jan 2013

JOIN the Town Club Today

Call us at 912-484-1074 to discuss options for you or your company.