the top 5 reasons
TRANSCRIPT
Phone: 450.370.8357
Fax: 450.264.8284
E-mail: [email protected]
Alba Public Relations
1930-3rd Concession
Elgin, Quebec
THE TOP 5 REASONS YOU SHOULD FINE-TUNE YOUR
COMMUNICATIONS PLAN
Reason #1 –
Direction, direction, direction. A lot of
time is lost when you are chasing the
wrong audience, the message is lost on
the audience you’re targeting, or you
are using the wrong methods to get
your message out there. Creating or
fine-tuning your communications plan
will help you strategically determine
the direction you should be headed,
saving you time, stress, and money.
Reason #2 –
Attract the clients you want. Without
the appropriate communications, mes-
sages, and channels you could very
well be setting yourself up for head-
aches and heartache. By attracting or
positioning yourself to the wrong clien-
tele you are not advancing or promot-
ing yourself in the domain of expertise
in which you are successful and could
even be setting yourself up for trouble
if it turns out they think you are deliv-
ering the wrong service or product. By
focusing on the who, when, where and
how you’ll draw the people you want
to you.
Reason #3—
Save money. When you’ve discovered
who you should be targeting and how
best to make sure those clients receive
the messages and information you
need them to, you won’t waste the
money and resources exploring or us-
ing unprofitable venues. It’s as simple
as that.
Reason #4—
Two-way communication leads to bet-
ter relationships. With corporate
and/or social responsibility as buzz-
words these days, your audiences and
publics show their appreciation of the
information and transparency you
provide by buying your prod-
uct/investing in your com-
pany/employing your ser-
As you receive client input and feed-
back you’ll be better equipped to
continually fine-tune your commu-
nications methods, to better serve
your clientele, who will
buy/invest/employ your ser-
vices/donate...And the cycle contin-
ues.
Reason #5 –
Establish yourself as an industry
leader. By attracting the right clien-
tele, building and improving those
relationships, and saving money
which you can wisely spend else-
where, you will quickly position
yourself as a trusted source for a
product, service or philanthropy.
© 2009—Alba Public Relations