the tools and metrics used to drive sustainability … sunum.pdfthe tools and metrics used to drive...

The tools and metrics used to drive sustainability process at Hilton WorldwidePaulina Bohdanowicz, Senior Sustainability Manager, Hilton Worldwide - Europe

29 November 2011

Sustainable Tourism Management Seminar, Hilton Istanbul, Istanbul Turkey

29 November 2011

Istanbul, Turkey

Agenda

Company – global presence

Tools of implementing sustainabilityTools of implementing sustainability

Sustainability in practice

Sustainability metricsSustainability metrics

Conclusions

© 2011 Hilton Worldwide Confidential and Proprietary 1

CompanyCompanyFastest growing international hotel chain

CompanyGlobal presence, unequalled networkGlobal presence, unequalled network

1920’s1930’s1940’s1950’s1960’s1970’s1980’s1990’s2000’s2010’sPipelinep

• Over 3,750 hotels & resorts in 85 countries

• 900 h t l d t i th i li

© 2011 Hilton Worldwide Confidential and Proprietary

• 900 hotels and resorts in the pipeline

Company10 strong brands10 strong brands


CompanyGlobal Brand DistributionGlobal Brand Distribution

0 51%0.21% 0.51%

7.05%5.64%0.11%

8.22%

0.61%0.21%

Conrad [19]Doubletree [265]13.96% Doubletree [265]Embassy Suites [212]Hampton [1 842]

48.99%

14.71% Hampton [1,842]Hilton [553]Hilton Garden Inn [525][ ]Home2 Suites [4]Homewood Suites [309]Waldorf Astoria [23]Other [8]

Total: 3,760


CompanyEurope – strong foundation

215 Hotels*

Europe strong foundation

215 HotelsOperating in 31 countries 25

Doubletree b Hilt

17

by Hilton

9 17Hilton154

9Hampton by Hilton

Garden InnHilton

3Waldorf

3ConradWaldorf

AstoriaConrad


* Includes 4 unbranded hotels

CompanyA bright future in EuropeA bright future in Europe

211

Conrad

11621

Hilton

3Waldorf Astoria

Conrad

116 HotelsNew opened hotels

i 2006 2010

80Hotels

In Pipeline 2337Hampton

in 2006-2010

116 23Doubletreeby Hilton31

pby Hilton

Pipeline hotels to open in 21 countries

116Hilton

Garden Inn


CompanyMarket overview - TurkeyMarket overview Turkey

The image part with relationship ID rId3 was not found in the file.

Istanbul: First city in Europe with 4 Hilton Worldwide brands


Tools of implementing sustainabilityTools of implementing sustainabilityGovernance

Why Sustainability?Benchmark for successBenchmark for success

Population Industrializa Globalization Resource Legislation Costs Supply Innovation Development Talentpgrowth tion Globalization depletion Legislation Costs pp y

chain Innovation Development Talent

Sustainability is part of our core business model


Tools of implementing sustainabilityCorporate strategyCorporate strategy

Travel with Purpose is the foundation that guides our work and is embedded throughout b i VALUES d th ti t k d

Corporate Responsibility Platform

our business, our VALUES and the actions we take every day.

Corporate Responsibility Platform

Travel With Purpose

Vision

Establish Hilton Worldwide as the preeminent hospitality company and global CR reference brand by leveraging Travel with Purpose to advance key issues and drive

b i lbusiness goals

Mission

To harness the power of travel, our passion and expertise to create positive social, sustainability and economic outcomes


sustainability and economic outcomes

Tools of implementing sustainabilityAreas of focusAreas of focus

Creating Opportunities Strengthening Communities

Celebrating Cultures Living Sustainablyg g Susta ab y


Tools of implementing sustainabilityMissionMission

To actively manage our business through the lens of sustainability to benefit this and future generations. Sustainability in action helps us:

Protect our global environment

Create advanced building design g g

Improve operational efficiency

Strengthen our partnershipsStrengthen our partnerships

Serve our communities

Engage our employees and enrich our family of hotels

Enhance the guest experience


Tools of implementing sustainabilityGoalsGoals

Across our portfolio of owned hotels and corporate officesAcross our portfolio of owned hotels and corporate offices, we’re committed to the following five-year reductions (2009 - 2014)

from direct operations

-20% -20%20% 20%

-20% -10%targets

-20% -10%g


Tools of implementing sustainabilityMonitoring and reporting sustainability: LightStayMonitoring and reporting sustainability: LightStay

We know that you can’t manage what you can’t control; and you can’t control what you can’t measure.


Tools of implementing sustainabilityStandardsStandards

Brand Standards• LightStay Sustainability Reporting• Operations• Design & Construction (LEED Toolkits)

F&B• F&B• Supply Chain Management

Voluntary standardsVoluntary standards• Code of Conduct (April 2011)• ISO 9001 (October 2011)• ISO 14001 (October 2011)• ISO 14001 (October 2011)

Partnerships• Global Soap Project (November 2011)• Good 360 (December 2011)( )


Tools of implementing sustainabilityEngagement of individualEngagement of individual

Team members CustomersTeam membersWorkshops

CustomersPress releasesWorkshops

eLearning

Press releases

Meeting calculatoreLearning

Social media

Meeting calculator

On-site collateralSocial media

Community events

On-site collateral

Certification (ISO d th )Community events

Competition (E l )

(ISO and others)

Team member d f th(Europe only) word of mouth


Tools of implementing sustainability Resources and technologyResources and technology


Sustainability in practiceSustainability in practiceThink outside the box

Sustainability in practiceApproachApproach

Bottom lines Focus areasEnvironmental / CO emissions Operational efficiencyCO2 emissions

Social/Cultural

p y

Innovation

Economic Engagement

Governance Experience enhancement


Sustainability in practiceEnvironmental / CO2 emissionsEnvironmental / CO2 emissions

Operational efficiency Innovation Engagement Experience

enhancementy

Review of d LED lamps Local foodprocedures

Monitoring & control

LED lamps

Tri generation

Team awareness Local food varieties

BMS

Tri-generation

Alternative fuels /

Clean the world & Tree planting

eventsOn-site wildlife

protection

Intelligent kitchen ventilation

W t i

Alternative fuels / energy sources

Alternative water Earth Hour Alternative pool Water saving

featuresAlternative water

sources participation water treatment



Operational efficiency

BMS control

Intelligent kitchen ventilation systems (Intellihoods/Cheetah) help reduce conditioned air by 50% and electricity by up to 70%

Efficient water faucets & aerators offer water use reduction by 30%Efficient water faucets & aerators offer water use reduction by 30%

Relamping brings 15-20% reduction in electricity use (depending on use patterns)

SubmetersSubmeters



Alternative fuels

Replacement of high carbon intensive oil f l ith LNG bi f lfuels with LNG or biofuels

Solar thermal energy useSolar thermal energy use

20 collectors at Adana Hilton SA meet 27% of indoor pool and DHW

i t d h l id l t 20 Ad Hilt SArequirements and help avoid almost 20 tonnes of CO2 annually

Adana Hilton SA

417m2 of collectors at Hilton DalamanGolf Resort & Spa produce DHW for guestroomsguestrooms

Hilton Dalaman Golf Resort & Spa



Alternative water sources

In 3 months the grey water recycling system at Hilton Istanbul recycled a total of 6500 m3 of water d d 42 000 TLand saved 42,000 TL

Ankara Hilton SAcollects rainwater Capacity

Hotel Buildingfor irrigation in old fuel tanks

Adana Hilton SA

:

Garden

Hotel Building

uses river water for irrigation purposes –this reduced mains

b

GardenArea Toilet

ReservoirsGrey water

coming from hotel

water use by 45000 m3 a year and water costs by 50%by 50%

Conrad Istanbuluses artesian well

t f i i ti

Irrigation water

Water to reservoirs

Purified Water


water for irrigation

25

Hilton IstanbulPurified Water

Purified Water


Earth Hour

It means a lot more than just switching off the lights...

Hilton Izmir

Hilton KayseriConrad Istanbul



Team awareness

Team at Ankara Hilton SA – winners of the ‘Win a Bike’ Competition 2006

Team at Hilton Izmir – winners of the ‘Win a Bike’ Competition 2007


Sustainability in practiceSocial / CulturalSocial / Cultural


enhancementy

Local employment Small change, big HW Global Disaster Local food varietiesp y

opportunities

T l t d l t

g gdifference

Gl b l S P j t

HW Global Disaster Relief

Local food varieties

On-site wildlifeTalent development Global Soap Project

Crossing continents

Cooperation with local organizations

On site wildlife protection

Local art andIn-kind donations

Awareness raising

Crossing continents for charity

Team member led fundraisers and

Local art and cultural displays

Awareness raising campaigns Good360

fundraisers and events Earth Hour



Talent development and employment opportunities

HW present at Career Days at local Tourism and Hotel Management schools and universities

Sourcing “Elevator” candidates from

local university talent poollocal university talent pool

New positions advertised at all hotels,

Hilton website and kariyernet comHilton website and kariyernet.com



In kind donations

Hilton Full Service Hotels donated 169 heaters, 250 blankets, 100 flashlights Staff made more than 70 boxes of in kind donation100 flashlights. Staff made more than 70 boxes of in-kind donation to the earthquake victims in Van.

Hilton Izmir donated used items such as towels, pillows, sheets and soaps to archaeology students working on excavations in Foca Phokai.

Team members at Hilton Park SA organised fundraisers for 12 h d f b “D l ” (D f h P ) Child12 orphans cared for by “Darulaceze” (Door of the Poor). Children received toys and clothes and enjoyed lunch at the hotel

Hilton IzmirIstanbul Cluster Hotels regularly donate to hospitals and boarding schools unused computers, as well as guest-room items, such as duvets, blankets, towels, bathrobes, curtains etc.

Hilton Izmir


such as duvets, blankets, towels, bathrobes, curtains etc.

30


The hotels are very committed to donating to local causes, with activities yielding 15 grants totaling 166,000 TRL (£57,710) since March 2011.

Small change Big difference

2 Turkish Lira donations via guest bills raised a total of 13 912 TRL (~ £5 000) in 42 Turkish Lira donations via guest bills raised a total of 13,912 TRL (~ £5,000) in 4 months in Istanbul Cluster – funds will be donated to Red Crescent’s ‘Bundle of Love’ project

HW Global Disaster Relief

HW is matching donations made by team members to help in relief efforts inHW is matching donations made by team members to help in relief efforts in response to the 7.2 magnitude earthquake in Turkey

Full Service Turkey hotels and their staff have supported th l b l di t h th Fl d i P ki t i 2009the global disasters such as the Flood in Pakistan in 2009 with ~24,000 TRL (~£8,200) donation and Famine in Africa in 2011 111,681 TRL (~38,000)



Crossing continents for charity

300 Hilton Worldwide GMs from EMEA crossed the 1510 m long B h B id d i d 41 000 TRL (£14 192) f l l h itBosphorus Bridge and raised 41,000 TRL (£14,192) for local charity EMHAYAD in March 2011. The bridge is normally closed to pedestrians, with the last crossing granted to U2 in 2010 after their concert in Istanbulgranted to U2 in 2010 after their concert in Istanbul.

In October 2011 12 TMs from Istanbul Cluster ran the world’s only yintercontinental run - the 33rd Eurasia race and raised 8,200 TRL (£2,843) which will be used for the repair and maintenance works of a dormitory building at a local elementary girls’ boarding school in the E T ki h i f VEastern Turkish province of Van.



Local food varieties

Organic vegetables grown at Hilton Istanbul

Locally produced and delivered food



Wildlife protection

Iztuzu beach is one of the world's few remaining breeding grounds for Loggerhead (Caretta Caretta) – hotel team at Hilton Dalaman Resort and Spa is heavily involved in education and turtle protection The team prepares wooden protections andturtle protection. The team prepares wooden protections and warning signs for the arrival of the sea turtles on the beach and the laying of the egg.

A couple of years ago a seagull built her nest on the roof of Hilton Izmir and the team made sure that the nest was not disturbed.


Hilton Dalaman Resort & SpaHilton IzmirConrad Istanbul

Sustainability in practiceEconomicEconomic


enhancementy

EfficiencCharitable

donations injectedLess wastage Efficiency improvements

donations injected into local

communityLocal food varieties

Better utilisation of human resources

Environmental enhancements from new technologies

Good practices implemented in

local societyLocal artists and

craftsmen

Monetary savings for individuals when Know how

development & Talent recruitment Repeat customersgood practices taken home

development & sharing and retention Repeat customers


Sustainability in practiceEconomicEconomic

Direct financial benefits

Continental Europe hotels avoided paying a $16 million energy and water bill between 2006 and 20092009

$9.6 million was attributed to more responsible behaviour of team members


Sustainability in practiceGovernanceGovernance


enhancementy

Cooperation

Cooperation ith ti l

pwith local NGO’s,

charities and i i

Green certification

with national and local tourism

organisations

communitiesCross cultural understanding

organisations and authorities ECPAT Code

of Conduct


Sustainability in practiceGovernanceGovernance

Environmental certification and local cooperation

Hilton Dalaman Resort & Spa has achieved tifi t i l di ISO 9001 ISOnumerous certificates including: ISO 9001, ISO

14001, ISO 18001, ISO 22001, Blue Flag eco-label, White and Green Star Awards (Yeşil Yıldız)

Hilton Istanbul and Conrad Istanbul were awarded 'Greening Hotels Certificate’ by Bureau Veritas and g yTUROB and actively participated in local Sustainability Conference

Recently opened HGI Istanbul Golden Horn is in the process of receiving ‘LEED Gold’ certification for New ConstructionConstruction


Sustainability metricsSustainability metricsSustainability – a benchmark for success

Sustainability metricsGlobal achievements 2008-2010 (2400 properties)Global achievements 2008 2010 (2400 properties)

7 8% 19%-7.8% -19%

6 6% 3 8%US$ 74

-6.6% -3.8%million


Sustainability metricsLightStay Meeting CalculatorLightStay Meeting Calculator


Sustainability metricsISO 9001 and ISO 14001ISO 9001 and ISO 14001

Hilton Worldwide and all properties within the global portfolio of brands areportfolio of brands are

ISO 9001 (Quality) and ISO 14001 (Environment) certified as of October 2011certified as of October 2011.

HW is the first hospitality company to certify entire company making it the largest volume certification of commercial buildingsmaking it the largest volume certification of commercial buildings

in history.


ConclusionsConclusionsBeing green makes good business sense

Conclusions

Sustainability is important in tourism and hotel operations

Successful sustainability program requires solid frameworkCommitmentClear strategyClear strategyAmbitious yet achievable goalsMonitoring and feedbackProcedures and standardsEngagement and supportDedicated resources (human more than financial)Dedicated resources (human more than financial)


Conclusions

Practical sustainability solutions are available, well tried and known to deli erdeliver:Operational efficiency and assistance in pre-empting legislationImproved environmental performancep pCompetitive advantage to the businessEnhanced experience for the customer and better quality of serviceSocial environmental and economic benefits to the business and localSocial, environmental and economic benefits to the business and local community

By active involvement in sustainability practices we offer our customers a choice of being responsible while travellingc o ce o be g espo s b e e a e g

We know that sustainability makes good business senseWe know that sustainability makes good business sense


ContactContactPaulina Bohdanowicz, PhD

[email protected]@hilton.com

Thank youThank you

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