the times, they are a-changin: social media in higher education
TRANSCRIPT
The Times, They Are a-Changin:
Social media in higher education
Tuesday, April 14, 2015, 3:45-4:45 PM
Session ID 3178
Presented by: Kess Knight, University of Minnesota
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Session Rules of Etiquette• Please silence your cell phone/pager
• Please complete the session evaluation using the AACRAO mobile app or the paper form in your registration packet, drop boxes are available throughout the convention center.
• If you must leave the session early, please do so as discreetly as possible
• Please avoid side conversation during the session
Thank you for your cooperation!
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Introduction
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Learning Outcomes
• Why are we using it?• Where are the conversations happening?• When is the right time?
Hashtags for the presentation: #AACRAOsocial
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04/15/2023
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Social media: Websites and applications that enable users to create and share content or to participate in social networking. -Oxford Dictionary
“We don’t have a choice on whether we DO social
media, the question is
how well we DO it.” – Erik Qualman
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Everyone from the Pope….
….to your dog is using it.
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Facebook Twitter Pinterest Instagram LinkedIn
Online adults 0.71 0.23 0.28 0.26 0.28
18-29 year olds 0.87 0.37 0.34 0.53 0.23
Among online users, % who use…
+16% +8%
% increase in 18-29 year olds since 2013
*As of September 2014
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Pinterest & Snapchat
Dashboards & microsites
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Social Media Strategy
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Strategy
Plan
Discover
Listen
Create
Engage
Evaluate
Build a strategy
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Build awareness
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Build awareness
Start engaging
04/15/2023
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Create interest
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Create interest
04/15/2023
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Provide information
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Provide information
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Provide information
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Build a community
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Build a community
#TBT
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Build a community
#instaWVU #WVU
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Don’t be afraid to take risks
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Don’t be afraid to take risks
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Assess and evolve
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Assess & evolve
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Privacy issues
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Summary/best practicesBe regular and timely
Be transparent and honest
Be consistent with your voice
Be flexible and stay human
Assess and evolve
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Just remember…..
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Thank You!Kess Knight
[email protected] @kessknight
Please complete the session evaluation using the AACRAO mobile app or the paper form
provided in your registration packet.
Session ID 3178