the three things you must know to succeed on social media

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These days it seems that everyone uses Facebook, LinkedIn and Twitter doesn’t it, and there’s no big secret to using these networks is there? Well, if that’s true why do we hear so many horror stories about it all going wrong and why can nobody tell you how much money they’ve made using it? In this Digital Bites talk, social media expert author Adam Gray explains how to do it better than the competition and get it right.

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Page 1: The three things you must know to succeed on social media
Page 2: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Social Media

Page 3: The three things you must know to succeed on social media

[email protected] www.grayuk.com

repeat

Page 4: The three things you must know to succeed on social media

[email protected] www.grayuk.com

• CREDIBILITY

• SIZE

• COST

Page 5: The three things you must know to succeed on social media

[email protected] www.grayuk.com

I am one of the top social media experts in the UK and I can help

your business achieve the growth that it deserves through the

targeted use of social media campaigns.

Adam Gray - Arrogant Self-promoter

Page 6: The three things you must know to succeed on social media

[email protected] www.grayuk.com

“Adam is great at what he does, great at communicating it, great

at making others feel confident enough to get going on projects.

He is personable and generous with his time, his expertise and his

strikingly astute inputs into organisational work. Can't recommend

him enough - a bonus to have on board.”

Pascale Palmer - Head of Communications CAFOD

Page 7: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Page 8: The three things you must know to succeed on social media

[email protected] www.grayuk.com

in Q1 2013

signed up 1,000,000

new members

EVERY DAY

Page 9: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Page 10: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Page 11: The three things you must know to succeed on social media

[email protected] www.grayuk.com

sound good?

Page 12: The three things you must know to succeed on social media

[email protected] www.grayuk.com

listeners

my need

psychology

followers

your message

technology

Page 13: The three things you must know to succeed on social media

[email protected] www.grayuk.com

followers ≠ listeners

Page 14: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Page 15: The three things you must know to succeed on social media

[email protected] www.grayuk.com

my need

Page 16: The three things you must know to succeed on social media

[email protected] www.grayuk.com

trust

friends

believe

experts

like

sharing

dialogue

openness

honesty

helping

CONVERSATION

Page 17: The three things you must know to succeed on social media

[email protected] www.grayuk.com

psychology

Page 18: The three things you must know to succeed on social media

[email protected] www.grayuk.com

who’s the most important

person in the world?

Page 19: The three things you must know to succeed on social media

[email protected] www.grayuk.com

WIIFM

Page 20: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Spread

Page 21: The three things you must know to succeed on social media

[email protected] www.grayuk.com

you friends friends of

friends 130

16,900

Page 22: The three things you must know to succeed on social media

[email protected] www.grayuk.com

and one last thing…

Page 23: The three things you must know to succeed on social media

[email protected] www.grayuk.com

be regular

10 minutes each day

2 hours on a Friday

Page 24: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Thank you

Page 25: The three things you must know to succeed on social media

[email protected] www.grayuk.com

Adam Gray

[email protected]

07779 572122

Page 26: The three things you must know to succeed on social media