When it comes to the customer experience,

renovation is inevitable

questions

SMART retailers

are asking themselves

less than 6% of retail sales occur online

95% occur in-store!

nearly

inevitable

what does this mean for you?

renovation is

omni- are we offering

an

experience? channel

1.

Allowing your customer to view a product

and to pick it up

then to purchase it

on their desktop

on their phone

in-store

omni-channel:

the goal:

feels

the

same

The look and feel of

every channel visited

right

are we leveraging the

technology?

2.

goodbye say

to boring layouts

hello say

to interactive and

engaging experiences

stepping it up • Virtual changing rooms

• Augmented reality

• Virtual product displays

simple

technology integrations can include:

• Taking payments from customers anywhere in the store

• Demonstrating product features

• Encouraging social sharing

The in-store

experience is

interactive, engaging

and powerful

the goal:

are we

collecting

actionable

to help personalize the

customer experience?

data

3.

9 out of 10 marketers plan

on investing in

data solutions

in 2014

data must be gathered

• Loyalty programs

• Point of sale (POS) data

• Online browser behavior

• Customer behavior

• Buying history

• Demographics

• Dynamic web pages

• Customized displays

• Personalized

recommendations

• Shopper-specific

promotions

Retailers

must track:

In order to

implement:

Methods of

collection include:

The customer

feels like their

experience was

tailored and

unique

the goal:

whether you answered “yes” to

none or all 3 questions

one

answer

is clear

is renovation

inevitable

are you doing

all you can

see how AMC’s renovations led to

more

tickets

sold Get a front row seat!

COPYRIGHT © JONES LANG LASALLE IP, INC. 2014

Click here to learn more about our multi-

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Steve Jones

Managing Director

+1 404 995 2126

steve.jones@am.jll.com

www.us.jll.com/pds