The Three P’s of Donor Recruitment

Tools of the Recruitment Trade and how to make your job FUN!

Let’s Start at the Very Beginning:

♥ July ’05 – Dec ’05 2 out of 6 Months

2006 10 out of 12 Months * 122% Annual Goal 102% PJ 57% DAG

And…Still Going Strong

♥ 2007 11 out of 12 Months 130% Annual Goal 103% PJ 57% DAG

♥ 2008 12 out of 12 Months 122% Annual Goal 103% PJ 60% DAG

And….now?????

♥ 2009 so far….. Jan 160.5% Goal Feb 108% Goal Mar 111% Goal

Step 1: Let’s PARTY!!

♥ A new way to view the blood drive process: The Party Planner Analogy Makes the task more exciting Opportunity for more creativity More FUN means more blood drives

FUN????? You tell me….

And…..

Tool 1: Projection- Luck or Skill??

♥ Why- benefits to all involved

♥ How- Formula for Success History tells all Average of 3 Gut instinct

For Example:The Little Blood Drive That Could

Date ProjectionJan ’07 14

June ’07 12 Oct ’07 12

Feb ’08 13June ’08 13Oct ’08 13Feb ’08 14June ‘09 ??

Actual Procedures151312141522 *18??

The Formula Made Simple

June ’0815

+

Oct ’08 22

+

Feb ’09 18

Total: 55

55 divided by 3 = 18

Jun ’09 projection - 18

Tool 1: Projection- Special Influences

♥ What- influences on blood drive turnout Past/Present Circumstances Gender Ratio Layoffs Time of Year Coordinator Change Recruiting Team Donor Gifts

Sponsor-driven Donor Gift

Tool 2: Presentations-Razzle-Dazzle ‘em!

♥ New account or leadership Eligibility requirements Drive needs “Win-Win” situation

High School Energy Fun Informative

Tool 2: Presentations-Razzle-Dazzle ‘em!

Recruiting Team Create fun Focus on goal Think outside the box Competition

Desert Pines High School Student Council Coordinators / Donors

Tool 2: Presentations- Tips

How to engage your audience- take a tip from the “Acting World” Movement Energy Fun Voice Know your audience Talk to them, not at them Move yourself first

Tool 3: Personal Relationships- YOU are your greatest tool

♥ Be yourself

♥ Get to know your coordinator, volunteers, recruiting team

♥ Give tools for success creatively

♥ Coordinators are people too!

Final Step: SUCCESS!!!!!

♥ The “art” of donor recruitment combines technical skills, execution and relationships.

♥ Tools to make your job more enjoyable, fulfilling, and down-right FUN!

♥ Think outside the box, be creative and encourage others to do so, too.