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The Three Motivations Aristotle said that there are three different motivations: logical, ethical and emotional In marketing: Logical: if you have a baby, you need baby clothes Ethical: A good person buys this or donates towards this Emotional: this product will make you happy Most is a combination: Insurance ad (logical/emotional), beggars (ethical/emotional), charities that offer tax reductions for donations (logical/ethical). The most powerful motivation is a combination of ALL of them, like Coca-Cola ads. Story application

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Real Life 3 Act Structure Examples Research Papers Fund Raising Public Speaking Commercials

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Conflict Interesting Human (Our World)

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Genre The overall theme Make sure you match pre existing genre rules Types of Genres: Action, Adventure, Drama, Comedy, Horror, Suspense, Thriller, Romantic...

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Aristotle Story Theories Overview Story shows the human experience The Golden Rule Communication Structures (characters, motivation, conflict, etc.) Works for ALL Cultures