the three d's of salon business
TRANSCRIPT
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11:00 am PSTWE WILL BEGIN PROMPTLY
HANG TIGHT
For audio, either use your computer speakers/headphones, or dial in with the toll-free number and access code found in your webinar registration e-mail.
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THE THREE Dimensions
SALONof
BUSINESS
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Giveaways Later!
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MATT BECKFounder – Salon Gratitude & FreeSalonEducation.com
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How to use WebEx
Chat controls before the webinar begins
For audio, either use your computer speakers/headphones, or dial in with the toll-free number and access code found in your webinar registration e-mail.
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Systems
Numbers
Marketing
Q&A/Wrap-up
The Three Dimensions of Salon Business - Agenda
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Who is your favorite guest??
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Who is your LEAST favorite guest??
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CREATING LOYALTY!
People are NOT Loyal unless they have a reason to be!
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CREATING LOYALTY!
THE OLD WAY• Buy 10 haircuts, get 1 free (punch cards are a thing of the past)
• Thirsty Thursday and Two 4 Tuesday Promos
• Coupons in the paper
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CREATING LOYALTY!
THE NEW WAY
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CREATING LOYALTY!
THE NEW WAY
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Gotta have some in place to keep everything humming along!
SYSTEMS
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SYSTEMS • Guest Greeting
• Beverage Menu
• Station Set Up
• Salon Menu
• Consultation
• Consistent Shampoo Experience
• Finishing Menu
• Team Contests
What are SYSTEMS?
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SYSTEMS
NAME
NAME
Hi! Who are you?
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SYSTEMS
NAME
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SYSTEMS
NAME
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SYSTEMS
WASH HOUSE
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SYSTEMS
INCENTIVES
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SYSTEMS
INCENTIVES
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Crunch them, and know what you can do!
NUMBERS
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FREQUENCY OF VISITF.O.VWHAT CAN THIS DO FOR ME?
NUMBERS
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F.O.VINDUSTRY AVERAGE: GUEST VISITS SALON 4X A YEAR
AVERAGE CLIENT RETURNS EVERY 12 WEEKS. COLOR = $50 x 4 VISITS/YR IS $200
OUR GOAL IS EVERY 4 TO 5 WEEKS SINGLE COLOR = $50 x 12 VISITS/YR IS $600
NUMBERS
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PRE-BOOKING
NUMBERS
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What is your average ticket?
AVG.TICKET
NUMBERS
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Single color every 4 weeks = $50
x 12 / visits per year is $600
AVG.TICKET
NUMBERS
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Single color w/ a Conditioning Treatment
Average Ticket $85 x 12 / visits per year is $1020
AVG.TICKET
NUMBERS
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Industry average single color every 12 weeks = average ticket $50
x 250 guests x 4 / visits per year is $50,000/year
doing what successful stylists do
Single color, Haircut w/ a Conditioning Treatment Average ticket $110 x 250
guests x 12/visits per year is $330,000/year
OVERVIEW
NUMBERS
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Make them feel at home!
MEMBERSHIP
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MEMBERSHIP
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MARKETING (SOCIAL MEDIA)
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MARKETING (SOCIAL MEDIA)
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Getting a Google My Business page Start here: https://www.google.com/business
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Getting a Google My Business page https://www.google.com/business
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Getting a Google My Business page https://www.google.com/business
Next: Pick the type of business. If you have multiple locations, click on the lower link!
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Getting a Google My Business page https://www.google.com/business
First: See if you have any pre-existing data by searching for your business name, address, and or phone number. If it pops up, then click it! If your business doesn’t come up, then use the “Add Your Business” link on the bottom.
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Getting a Google My Business page https://www.google.com/business
1 2
If creating a new page, simply fill in all the business information! MAKE SURE IT’S ACCURATE!
Once inputted, submit it!
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Getting a Google My Business page https://www.google.com/business
Next, you’ll have to verify ownership of the page. You’ll either have the option of having an automated message call the number at the address and give you a code, which you’ll input on the next step. If you are creating a BRAND NEW business with no pre-existing data, you can only have postcard sent with the code.
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Getting a Google My Business page https://www.google.com/business
As you can see, if you don’t verify your ownership of a Google My Business page, then you can’t make any changes to the page.
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Optimizing Your Business Listing
After verifying the page, EDIT the page! Make sure to add these 5 things:
1. Photos2. Accurate business description3. Business hours4. Business categories/services5. Think of a review strategy (collecting reviews)
- Post from the dashboard here! Treat it like a Facebook.
- See how your page is doing (views, interaction, etc) with insights.
- Manage your reviews here.
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MARKETING (SOCIAL MEDIA)
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MARKETING (SOCIAL MEDIA)
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Claiming your Facebook Page https://www.facebook.com/help/217671661585622
1. First, search for any existing listings by using the search bar. (business name, phone number, Address, etc.) If it exists, claim it!2. It the page does not exist, go here: https://www.facebook.com/pages/create
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Claiming your Facebook Page https://www.facebook.com/help/217671661585622
1
2
3
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Claiming your Facebook Page https://www.facebook.com/help/217671661585622
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January 2014 Statistics
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October 2014 Statistics
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Best Times to Post
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RESOURCES• [email protected]• www.freesaloneducation.com
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QUESTION & ANSWER
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Help and Training
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Training & Community
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