The Ten Hottest Strategies for Internet Marketing

Jay Berkowitz, CEO Ten Golden Rules.com

Objectives

1. What’s working for business 2. Explore the leading Social Media tools3. How to build your personal brand 4. Discover top affiliate trends5. Advanced Tips and Tricks6. Recession Busters7. New tools like Twitter, OOvOO, Qik8. My favorite new internet marketing tool 9. Be a part of a live podcast recording Free $100 Yahoo Pay Per Click Win a Free Consultation

Poll

Have a blog?Have posted on another blogHave read blogMySpace, Facebook, LinkedInHave a Google AdWords accountHave their own Video castHave their own PodcastHave listened to a podcast?Have uploaded a Youtube videoTwitter, QikHave an Avatar, an Island?

Strategy #1Micro Communications

Trend #1 Micro Communications

The Players:

Twitter, YouTube, Blog Subscriptions

Sites to Watch:

Qik, Seesmic

Business Applications:

YouTube Product Videos, Subscriptions, Twitter for Business

Advanced Strategies:

Viral Traffic, Build your personal subscriptions!

Strategy #2Reviews and Recommendations

“As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.”

Sonia Meisenheimer

Trend #2 Reviews and Recommendations

The Players:TripAdvisor, Google, CNET, AmazonSites to Watch:Yelp!, Angie’s List

Business Applications:Ask for Ratings, Get Listed, Maps,

SO-SO-RO-BO

Advanced Strategies:Build great products, Great Customer Service,

Community Ratings is theProduct

Strategy #3Customer Service is the new

Marketing Department

http://www.youtube.com/watch?v=UdULhkh6yeA

Trend #3 Customer Service is the New Marketing Department

The Players:

Richard at Dell, Amazon, Zappos

Sites to Watch:

Technorati, Blog Search, Apple

Business Applications:

Monitor your Brand Message, Join the Conversation

Advanced Strategies:

Be Genuine. Be Transparent. Experiment.

Strategy #4Personal Branding

http://www.youtube.com/watch?v=8tS4OWiozmw

Web 2.0 The Machine is US/ing US

Trend #4 Personal Branding

The Players:

Blogs, Twitter, You Tube, Facebook, LinkedIn

Sites to Watch:

Friend Feed

Business Applications:

LinkedIn, Facebook Groups, Video

Advanced Strategies:

Facebook Pages, YouTube Channels

Strategy #5Great Content

“What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier

“No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian

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851 851 emailemail marketingmarketing

1,4451,445 internet internet marketingmarketing

338338 increase increase website trafficwebsite traffic51 email marketing 51 email marketing business listsbusiness lists 43 business 43 business email email

marketing marketing 3838 opt in opt in emailemail list list marketingmarketing

‘internet marketing presentation’

Pay-Per-Click Search ‘Advertising’

Free Search “PR”‘Natural’ or ‘Organic’

What % Prefer Left Side?

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Keyword Research - Index

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.

The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

TenGoldenRules.com Meta tags match content

GUS – Google Universal Search, add video, images

GUS – Google Universal Search

Squidoo Lens

Trend #5 Great Content

The Players:Google, WordTracker, KeywordDiscovery

Sites to Watch:GUS/Blended Search

Business Applications:1. Words on the Page2. Links TO your Site3. MetaTags and Code

Advanced Strategies:An Apple a Day, Video Content, Social Media

Content, Second Click

Strategy #6Everybody is Famous…

Is there anyone in the audience who wishes they had more time to learn cool new things? Opportunity to have an ‘aha’ moment

4-5 times a week Learn new tricks and tips before your

competitors I love this!

# 6 – Poll

Podcast.TenGoldenRules.com

Weekly 1 hour podcasts subscribe on iTunesRadio style show… where you want it… when you

want it. At work, on the treadmill, on the commute‘Tipping Point’ great relevant content, enjoyable

styleInterviews: Steve Krug “Don’t Make Me Think”,

Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell

Amazing community response

Podcasts

Blogger – Live in 8 minutes!

Blogger – Live in 8 minutes!

Subscriptions and feeds

Feedburner Stats

Subscribers to the blog – Marketing direct to the desktop!

Trend #6 Everybody is Famous

The Players:

iTunes, Blogger, WordPress, PodioBooks

Sites to Watch:

iTunes Video

Business Applications:

You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13

Advanced Strategies:

Podcasts, Conferences

Strategy #7Open Architecture and

Widgets

Trend #7 Open Architecture / Widgets

The Players:

Linux, MAC, Facebook, Amazon, eBay,

Sites to Watch:

Widgetbox, iPhone

Business Applications:

Create a Widget – straight to the desktop

Advanced Strategies:

Facebook Applications, Striaght to the iPhone

Strategy #8Payments

“Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies.”

Mark Evans

Trend #8 Payments

The Players:

PayPal, Bill Me Later, Amazon,

Sites to Watch:

Bill Me Later, National Payment Card, Google Checkout

Business Applications:

Trust, Easy, Familiarity

Advanced Strategies:

Test for conversion

#9 The World is Flat

Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change

http://www.taketheleap.com

#9 The World is Flat

Old Model of PR Success

Old Model of PR Success

New Model of PR Success

Using the New PR to Save Lives

Using the New PR to Save Lives

86.9 million Americans get their news online

6.4

8.5

9.0

19.5

21.3

21.3

0.0 5.0 10.0 15.0 20.0 25.0

Google News

USAToday.com

NYTimes.com

MSNBC.com

CNN.com

Yahoo News

Unique Audience (millions) in US, Home and Work

Source: Nielsen//NetRatings, Dec. 2004

98% of journalists go online daily •92% for article research •76% to find new sources, experts •73% to find press releases

Search engines delivering 30% or

more of online traffic

PetLoverCentral.com

Step 1 – Keyword Researchhttp://searchmarketing.yahoo.com/rc/srch/?mkt=us

Step 2 – Select 3 Phrases

Main Keyword: hurricane katrina

Secondary Keywords: animal rescue, hurricane relief donations

Step 3 – Add Keywords to Headline and Subhead

Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts

Hurricane relief donations are requested to assist animal recovery missions

Step 4 – Add Keyword Phrases to First paragraph, middle and end

Step 5 – Add Release to Site

Step 6 – Add Meta Tags

Step 7 Blog Release to ensure pick up in directories

Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.

Step 9 Add Release to PR Web

Step 10 – Check Results

Step 10 – Check Results

Step 10 – Great Results

“Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays

with other pets fine, and loves to catch lizards.”

"Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”

“I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”

Step 10 – Great Results!

PR efforts raised over $20,000! 1-800-PetMeds donated the medication! Local vets donated time and services! Forever homes located for the rescued dogs!!! Efforts repeated in Wilma and other disasters!

“better website roi”202 searches and 740

competitors!

Trend #9 Direct to Consumer PR

The Players:

PR Web, BusinessWire

Sites to Watch:

NewsForce

Business Applications:

Direct to Google

Advanced Strategies:

The 10 Steps

Strategy #10

FREE!

Free Analytics

Google Trends

Google Optimizer

Google Optimizer

Google Optimizer

Free Tool – SEOQuake.com

4,390 Links TO the site

Google Page Rank 5/10 Alexa Rank

296,100

Google Page Rank 6/10 6,220 pages

indexed ‘read’ by Google

Alexa Rank 85, 140

1,103 search results on

page 1-2 of Google

Free Tool - SEODigger

Free Tool - SEODigger

338 search results on

page 1-2 of Google

Compete.com

SpyFu.com

YouTube – Dove Evolution

YouTube – Dove Evolution

Trend #10 Free!

The Players:

Google, SEO Quake,

Sites to Watch:

Compete, SpyFu, SEODigger, Syntryx

Business Applications:

Analytics, Optimizer, Trends

Advanced Strategies:

You Tube, Competitive Analysis

Ten Hottest Strategies

1. Micro Communications 2. Reviews and Ratings 3. Customer Service is the new Marketing Department 4. Personal Branding – Online job hunting5. Great Content 6. Everybody is Famous to 15 People 7. Widgets and Open Source 8. Payments 9. Direct to Consumer Public Relations 10. Free!

eNewsletters

New Program Launch Strategy

Landing Pages & Conversion

Viral Marketing

Video

Second Life

Search Engine Marketing

Affiliate Programs

1. $100 in FREE Yahoo Advertising2. Win a FREE Consultation3. Be my friend!

1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn

4. Speaking Opportunities5. TenGoldenRules.com/Order-Book 6. Live Podcast Recording