The Target Customer

• AP® (Advanced Placement) Prep classes• International Baccalaureate (IB)• Schools looking for a Level 5• Advanced Spanish classes• Native Speakers classes• College in the Schools (CIS)• College or University Spanish

The Complete Program

• Textbook– © 2008, 528 pages– authored by

• Carmen Herrera– Spanish teacher at the Dalton School in New York City– International Teaching Experience

• Paul Lamontagne– Advanced Placement Spanish Language Exam Reader– Advanced Placement Spanish Language Exam Table Leader– Advanced Placement Spanish Language Exam Question Leader

• Teacher Resources– Annotated Teacher’s Edition– Textbook Audio Program– Workbook Answer Key with Audio– ExamView® with Assessment Audio– Web Activities

The Complete Program

• Student Resources– Textbook– Workbook with Audio– Web Activities

The Complete Program

• 1st thematic textbook specifically created for the new AP® format

• Teaches advanced vocabulary and reviews four years of grammar

• Communicative and integrated skills approach• EMC can provide teachers with the AP required

course audit

Distinguishing Features

Organization

• 8 chapters

• 2 lessons each chapter

• Lesson A-general, high interest topics, more fun, level 4 appropriate

• Lesson B-serious topics, level 5 (AP)

**Use of authentic texts for reading and listening requires students to make inferences, synthesize information, draw conclusions and present opinions**

Tabbing GuideScope and Sequence TE 4-7At a glance TE 8-9Textbook Tour TE 10-19Sample Lesson Plan TE 20-21Games and activities TE 24-29Transcripts Audio TE 31-67AP curricular requirements TE 68Chapter opener 1-3 (1-2)Vocabulary and grammar in context 4-8 (3-19)Grammar fill-ins (AP) 9-10 (20, 22)Lea, escuche y escriba/presente (AP) 11 (24)Reading 16 (31…)Listening 24 (52…)Participate in a conversation (AP) 25 (54)Writing 26 (55…)Speaking 27 (60…)Projects 28 (63)Vocabulary 29-31Writing template 479Rubrics 480…

• Meets the College Board’s requirements for an AP® class text

• No more gathering materials from various sources – ¡A toda vela! is a complete program

What are the benefits?

• Future plans for the College Board include adapting the AP Exam to a more thematic format…

• ¡A toda vela! is the only thematic complete AP program on the market*

CompetitorsWayside PublishingTriángulo

© 2006260 pgs.Paperback

• Teacher’s Guide• Audio Program• Reflects AP Exam Changes• No WB or WB audio•No web activities

McGraw Hill/GlencoeSeveral supplementary materialsGalería de arte y vidaTesoro literario

Various

©2007©2007

Separate conversation, composition and pronunciation books

Literature based textbooks

Prentice HallAbriendo Paso

AP Spanish-Preparing For the Language Examination

© 2006Aprox. 250 pages Paperback

©2007298 pagesPaperback

Separate Grammar and Reading books

•Teacher’s Guide•Audio Program

EMC vs. Competitors

• Reading and grammar books already exist• Competitors have modified current books

or added ancillaries to address AP® exam changes

• ¡A toda vela! was completely written for the AP® exam changes

• ¡A toda vela! is the only comprehensive textbook on the market offering instruction and practice in all 4 skills as well as AP prep

Sales Strategy and Successes

• Personal contacts with DC’s and AP teachers• Presentations at conferences• One on one discussions at conferences• Sales success stories??

The Program…

© 2008, 222 pgs. Written by Jay Duhl and Felipe Mercado, AP

teachers and AP exam readers from New Jersey

Authors helped establish the direction of the new AP Test that features integrated skills

Features…

Textbook, Teacher’s Edition, Audio CDs Contains 14 exercises for each of the 10

sections of the AP Spanish Language Exam

Includes 2 complete practice exams Features a variety of native voices Fun and interesting topics

Better than the rest…

New product on the market Ideal page count Complements any AP program Great value

How do we compete?

¡Aventura!• Newest Spanish series on the market• One of 2 “series” that has a 4th year textbook• Technology that reinforces language skills• Variety of types of activities in all skills to meet the

needs of all students • i-CULTURE exclusive to EMC

¡A toda vela!• Only company that offers a comprehensive 5th year

textbook• Sole thematic textbook on the market

that integrates AP preparation• AP Audit is done!

We would like to thank April and Hannah for their thoughtful creativity in helping us to develop the PowerPoints used in today’s presentation!