“the talk”. congrats, it’s a website “come and see our website”
TRANSCRIPT
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“The Talk”
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Congrats, it’s a Website
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“Come and see our Website”
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“Such a Pretty Website”
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“First Words”
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Growth Spurt
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Going through Phases
[Skip Intro]
eAnything
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Parents
I.T.Communications
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Friends
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Leaving the Nest
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Journey to Finding One’s Self
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Defining Purpose
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Redefined Self
I’m Special, Unique and
Wanted
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Focus on What Customer Wants
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Resistance
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The Old Proverb
“If you post it, they will not automatically come.”
- Geoff Hunt (2004, unpublished)
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Customers
800,000
1,500,000
2009 2013
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Pages on Site
4,500
2,000
2009 2013
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Customer’s Time to Find Answer
3 minutes
2 minutes
2009 2013
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Dissatisfaction Rate (Feedback)
55%
30%
2009 2013
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Customers from Search (Google)
35%
68%
2009 2013
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Dividend
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Beach Water Results
2009 2010 2011 2012 2013 20140
20000
40000
60000
80000
100000
120000
Beach Customers
DesktopMobileTotal
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Rise of Mobile = Immediate
Task: Is it safe to swim at my favourite beach? RIGHT NOW
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What Customers Want Now
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Understanding your Customer
It’s CLOSED ?!?Where do I go now?
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Food Inspections
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Had to Start Fresh
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Restaurant Inspections
Task: Which restaurant should I eat at?RIGHT NOW
NOT
^
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Launched August 2012
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Search Engine Optimized
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Launch was Just the Beginning
mandrin, manadrin, mandarian,mandrian, mandarine, mandorin,mandirin, mandrine, manderine,manderin, manderian, manderan,mander, mandaron, manderine,mandrain, mamdarin
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Tuesday, January 22, 2013
100,000
50,000
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Summary: Focus On
- Content unique to your organization’s services
- Remove the weeds- Tasks: What your customers want
to do (RIGHT NOW)
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