the sweet rush

44
1 SUMMER 2014

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Look book that showcases the summer collection for The Sweet Rush. Client wanted to position the brand as a lifestyle brand. Creative Director: Juanita Araujo Photography: Rachel Anson Graphic Designer: Leo Ventura Makeup Artist: Yvette Felipe Models: Michele Tasiemski, Jessica Gopiao

TRANSCRIPT

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S U M M E R2 0 1 4

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S W E E T S U M M E R

The bright colors, the prints, the people and the packing. Summer begins here and it’s all about fun. Freedom and being fashionable.

C O N T E N T S5

5 11 15

19 23 27

31 35 39

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15

19

23

27

31

35

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DO YOU LIKE ME? RED VELVET DAISY LOVIN’

FLOWER CHILD IT’S RAINING DAISIES POLKA DOT MANIAC

LITTLE MISS DOTTIE SUNSHINE BURST ORANGE YOU GLAD I’M CUTE?

SUMMER 2014

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D O Y O U L I K E M E ?SWEET RUSH

6

7

B E L L A ; Wedges; Coral $455-11 Style #562314

Accessories: Red Belt; Teal Flower Pin

8

D O Y O U L I K E M E ?Featured Trend

Yellow Polyester/Rayon$65

Accessorized With Red Patent Leather Belt and Teal Flower Hair Pin.

Introducing: Sweet Tea Accessories Collection Sweet Tea Collection Rings; $15

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1 0

1 1

R E D V E L V E TSWEET RUSH

1 2

1 3

S W E E T- H E A R T T O P ;Black; $25 Cotton/Rayon

Xs-L Style #53566

R E D V E LV E T P A N T S ; Red Velvet $45 Cotton / Polyester

S-L Style #53569Cheetah’ Growl Wedges 5-11 W

Style #567895

1 4

1 5

D A I S Y L O V I N ’SWEET RUSH

1 6

1 7

DAISY LOVIN’ DRESS;Black And White;

$55 Cotton / PolyesterXS-L

Style #569785Accessories:

House Of Flowers Headband; White ; $15 One Size Fits All

Style #569789

1 8

1 9

F L O W E R C H I L DSWEET RUSH

2 0

2 1

F L O W E R C H I L D D R E S S ;Yellow $65 Cotton / Lace

S-L Style #569321Accessories:

House Of Flowers Headband; Royal Blue $15; One Size Fits All

Style #546123

2 2

2 3

I T ’ S R A I N I N G D A I S I E SSWEET RUSH

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I T ’ S R A I N I N G D A I S I E S T O P ; Black/White/Yellow

$25 Cotton /Polyester Xs-L

Style #523147

H I G H - L O W S K I R T; Old Black $35

S-L Style #123698

Accessories: Teal Flower Pin $10; One Size Fits All

Style #546987

2 6

2 7

P O L K A D O T M A N I A CSWEET RUSH

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S W E E T- H E A R T T O P ; Black $25 Cotton / Polyester XS-L

Style #564213

V I N TA G E L O V I N ’ V E S T; Denim $35 Denim/Polyester S-L

Style #546987

P O L K A D O T M A N I A C P A N T S ; Black & White $55 Cotton / Rayon XS-L

Style #897213Ole Wedges; Black & Tan $45

5-11 W

3 0

3 1

L I T T L E M I S S D O T T I ESWEET RUSH

3 2

3 3

L I T T L E M I S S D O T T I E D R E S S ; Black & White $45 Polyester S-L

Style #521463

3 4

3 5

S U N S H I N E B U R S TSWEET RUSH

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N O T S O C H U N K Y B L A Z E R ; White & Black $45 Polyester S-L

Style # 564127

F L O W E R G A R D E N T O P ; Blue Master $30 Cotton S-L

Style #547896

M I N T L O V E B L A Z E R ; Mint Green $45 Polyester XS-L

Style #564127

C H E E TA H P O W E R D R E S S ;Cheetah Print Cotton S-L

Style #564218

3 8

3 9

O R A N G E Y O U G L A D I ’ M C U T E ?SWEET RUSH

4 0

4 1

O R A N G E Y O U G L A D I ’ M C U T E D R E S S ; White & Orange Floral Print $55 Cotton / Rayon S-XL

Style #564789Botty Boots; Tan $45 5-11 W

Style #562134

Juanita AraujoRachel AnsonLeo VenturaYvette FelipeMichele Tasiemski, Jessica Gopiao,

Creative Director: Photography:

Graphic Designer: Makeup Artist:

Models:

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