the superphone revolution
DESCRIPTION
Insider information about the tablet market, future mobile computing platforms and the new superphone categoryTRANSCRIPT
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The Superphone Revolution
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Tablet Market 2011
Sale: 40 – 50 Mio Units
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Tablet Market 2011
Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units
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Tablet Market 2011
Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units Android is taking over
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Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
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Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
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Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
Apple remains the leader in the tablet PC market with a 54% share
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Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
Apple remains the leader in the tablet PC market with a 54% shareApple remains the leader in the tablet PC market with a 54% share
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Tablet Market 2011
Apple remains the leader in the tablet PC market with a 54% share
Q/Q Y/Y
Tablet PC -5.2% 1349.5%
Mini-Note PC 17.3% -10.2%
Notebook PC -5.9% 1.6%
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Future Platforms
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Future Platforms
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Future Platforms
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Future Platforms
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Don‘t you dare
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to call out Wintel!
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What about Performance?
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Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz
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Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15
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Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3
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Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon
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Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon GPUs 2 to 16 cores
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What about Display Sizes?
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Mobile Platforms in 2012
10-inch Micromobility Tablets
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Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets
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Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets
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Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets … one more thing
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„no one's going to buy a phone so big, you can't get your hands around it“
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Superphones
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Superphone Definition
4 – 5inch Display
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Superphone Definition
4 – 5inch Display At least Dualcore
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Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012
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Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability
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Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability ~ 500 Euro/$
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Steve, you were wrong!
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The Group of „no ones“
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The Group of „no ones“
Larger Smartphone Screens Gain in Popularity
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The Group of „no ones“
Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android
phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group
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The Group of „no ones“
Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android
phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group
24% marketshare in Q4 2010
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Predictions for 2012
Android becomes the most popular tablet OS
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Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20%
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Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets
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Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and…
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Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and… You heard it here first!