The Sub-Saharan African Youth

- THE VALUE PROPOSITION

The Sub-Saharan African Youth: Who They Are

According to UN status indication report, Africa has the youngestpopulation in the World. Who they Are:• Approx. 20% - 25% of Sub-Saharan Africa’s population• Earn between $250- $ 1200 and more a month• Spend cash, by bank cards and mobile services at

supermarkets, online, shopping malls and abroad.• Worked or studied abroad or have a higher awareness than other

Africans about global brands.• Buy clothing, cosmetics, cars, devices and household goods,

that are fashionable and prestigious. • Purchases that reinforce their professional image

The Sub-Saharan African Youth: Where They Are

By 2020, Accenture research has shown nine Sub-Saharan countries will account for nearly three-quarters of total consumer spending.Where they Are:

KenyaUgandaZambiaSenegalGhana Nigeria

The Sub-Saharan African Youth : What’s The Value Proposition

The Sub-Saharan African Youth : What’s The Value Proposition

The Sub-Saharan African Youth : The Approach

Customization of Products & Services

Tailoring products and services to specific customer segments or customer needs

– Target Savings account• Higher interest rate • No withdrawals

– Target Rent Plans: Rent plans with the ability to pay monthly in agreement

– Loyalty & Reward Programs from local and foreign online and savvy shopping stores e.g. Polo Luxury, Samsung, dell, Slots.com etc.

• Earn up to 15% when you buy airtime or  data bundles.• Earn up to 2.5% when you shop with your card• Earn up to 15% back  you buy fuel with your card• Get a payment plan for Phones with telecomms company for a

phone/tabs• Send UBA Vouchers that can be converted to cash, data bundles or

airtime– Mobile and Social Banking Options:

• Budget Application(E.G. mint.com) • Bill Reminders (E.G m.gobank.com)• Fortune Teller (if you can make purchases)• Travel Discount and saving plans.

The Sub-Saharan African Youth : The Approach