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  • 7/29/2019 The Study of Investment in Mutual Fund

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    The purpose of this study is purely academic and the information provided will bekept confidential_________________________________________________________________________________

    Personal Detail (Optional)

    Name: ________ Marital Status: ______________

    Age: _________ Qualification: _______________

    Sex: _________ Occupation: ________________

    Income:

    a) Up to Rs.10, 000 [ ]

    b) 10,000-20,000 [ ]

    c) 20,000-30,000 [ ]

    d) 30,000-50,000 [ ]

    e) 50,000-10, 0000 [ ]

    f) 100,000 or above [ ]

    ________________________________________________________________________________________________________

    QUESTIONNAIRE

    1. What kind of investments you prefer most?

    a) Saving A/C b) Fixed deposit c) Insurances d) Mutual funds

    e) Postal Office and NSE

    2. Have you ever invested your money in mutual fund?

    Yes No

    If yes,

    a) Where do you find yourself as a mutual fund investor? Tick Mark

    Totally ignorant [ ]

    Partial knowledge of mutual funds [ ]

    Aware only of any specific scheme in which you invested [ ]Fully aware [ ]

    3. Would you like to invest in Mutual fund?

    Public [ ] Private [ ]

    4. How do you come to know about Mutual Fund?

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    a) Advertisement [ ]

    b) Peer Group [ ]

    c) Banks [ ]

    d) Financial Advisors [ ]

    5. Which mutual fund scheme have you used?

    a) Open-ended [ ] b) Close-ended [ ] c) Mid- Cap [ ] d) Liquid fund [ ]

    e) Growth fund [ ] f) Regular fund [ ]

    IF No

    If not invested in Mutual Fund then why?

    a) Not aware of MF [ ] b) Higher risk [ ] c) Not any specific reason[ ]

    6. Which feature of the mutual funds allure you most?

    a) Diversification [ ] b) better return and safety [ ] c) Reduction in risk and transaction cost [ ]

    d) Regular Income [ ] e) Tax benefit [ ]

    7. In which Mutual Fund you have invested?

    a) UTI

    b) HDFC

    c) Reliance

    d) ICICI prudential funds

    e) JM mutual fund

    f) Other (Specify)

    _________________________________________________________________________________

    8. When you invest in Mutual Funds which mode of investment will you prefer?

    a) One Time Investment [ ]

    b) Systematic Investment Plan (SIP) [ ]

    9. Where from you purchase mutual funds?

    Directly from the AMCs

    Brokers only

    Brokers/ sub-brokers

    Other sources (specify)

    ______________________________________________________________________________

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    10. Which AMC will you prefer to invest?

    a) SBIMF [ ] b) UTI [ ] c) Reliance [ ] d) HDFC [ ] e) Kotak [ ]

    f) ICICI [ ] g) JM finance [ ]

    11. Which sector are you investing in mutual fund sector?

    General ( )

    Oil and petroleum ( )

    Gold fund ( )

    Diversified equity fund ( )

    Power sector ( )

    Debt fund ( )

    Banking fund ( )

    Real estate fund ( )

    12.Which sectors do you which to invest in?

    a) Liquidity b) Low risk C) High return d) Company reputation

    13.Are you aware of share markets of the country

    Yes No

    14.How much of a problem would you rate Indian share market access?

    a) Poor b) Average c) Good d) Excellent e) Cant say

    15.How is Government role in shares markets?

    a) Poor b) Average c) Good d) Excellent e) Cant say

    16.How is the situation of Indian share market likely to change in the next 5 years?

    Average Good Excellent cant say

    17. How would you like to receive the returns every year?a) Dividend payout [ ]

    b) Dividend re-investment [ ]

    c) Growth in NAV [ ]

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    18. Why do you think peoples step back for doing investment in share market?

    a) Wrong mind set about Mutual Funds b) Lack of awareness c) Lack of Money

    19. What will be the likely changes in shares markets from customer point of view?

    ______________________________________________________________________________

    20. What do you think hinder most people from investing in mutual fund and other sector ofthe sector?

    _____________________________________________________________________________________________

    _____________________________________________________________________________________________

    _____________________________________________________________________________________________

    21. What do you suggest to bring about more involvement of the people in the financialmarket?

    _____________________________________________________________________________________________

    _____________________________________________________________________________________________

    _____________________________________________________________________________________________

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    DECLARATION

    I SYED MOHAMMED ANWAR roll no 08SJCCB076; hereby declare that this Internship report

    is the outcome of my study undertaken under the guidance of Ms. JHUMUR ROY, St. Joseph

    College Of Commerce (autonomous) Bangalore. I have duly acknowledged all the sources used

    by me in the preparation of this internship report.

    Signature of the Student

    Name of the student

    Place: Bangalore

    Date

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    INTRODUCTION

    Investment is putting money into something with the hope of profit. More specifically,

    investment is the commitment of money or capital to the purchase of financial instruments or

    other assets so as to gain profitable returns in the form of interest, income {dividend}, or

    appreciation of the value of the instrument. It is related to saving or deferring consumption.

    Investment is involved in many areas of the economy, such as business management and finance

    no matter for households, firms, or governments. An investment involves the choice by an

    individual or an organization, such as a pension fund, after some analysis or thought, to place or

    lend money in a vehicle, instrument or asset, such as property, commodity, stock, bond, financial

    derivatives (e.g. futures or options), or the foreign asset denominated in foreign currency, that

    has certain level of risk and provides the possibility of generating returns over a period of time.

    Investment comes with the risk of the loss of the principal sum. The investment that has not been

    thoroughly analyzed can be highly risky with respect to the investment owner because the

    possibility of losing money is not within the owner's control. The difference between speculation

    and investment can be subtle. It depends on the investment owner's mind whether the purpose is

    for lending the resource to someone else for economic purpose or personal purpose.

    Normally investment is nothing but the saving done by the people for their future needs andwants.

    The invest in

    -Physical Assets or

    - Financial assets.

    1. Physical Assets

    It constitutes GoldandReal Estate

    A) GoldIt has essentially ornamental value; It comes really handy only when currencies crash; It requires high

    emotional detachment to sell

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    B) Real EstateIt is having highly variable growth prospects; It requires high investment; In it patterns of booms

    and slumps are tough to figure out; It has too many documentation hassles.

    2. Financial Assets

    It constitutes the shares, government bonds, PPF, Bank FDs or saving bank accounts, mutual

    fund. All these are dependent on risk, return and the liquidity they offer to the customers. A lot

    of thought can be made on mutual funds. Under this study I can have best knowledge of mutual

    fund sector

    A mutual fund is a professionally managed type of collective investment scheme that pools

    money from many investors and invests typically in investment securities (stocks, bonds, short-

    term money market instruments, other mutual funds, other securities, and/or commodities such

    as precious metals). The mutual fund will have a fund manager that trades (buys and sells) the

    fund's investments in accordance with the fund's investment objective. In the U.S., a fund

    registered with the Securities and Exchange Commission (SEC) under both SEC and Internal

    Revenue Service (IRS) rules must distribute nearly all of its net income and net realized gains

    from the sale of securities (if any) to its investors at least annually. Most funds are overseen by a

    board of directors or trustees (if the U.S. fund is organized as a trust as they commonly are)

    which is charged with ensuring the fund is managed appropriately by its investment adviser and

    other service organizations and vendors, all in the best interests of the fund's investors.

    Basics of mutual funds

    StocksStocks represent shares of ownership in a public company. Examples of public companies

    include Reliance, ONGC and Infosys. Stocks are considered to be the most common owned

    investment traded on the market.

    BondsBonds are basically the money which you lend to the government or a company, and in return

    you can receive interest on your invested amount, which is back over predetermined amounts of

    time. Bonds are considered to be the most common lending investment traded on the market.

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    There are many other types of investments other than stocks and bonds (including annuities, real

    estate, and precious metals), but the majority of mutual funds invest in stocks and/or bonds.

    Working of Mutual Fund

    GROWTH OF MUTUAL FUND IN INDIA

    The Evolution

    The formation of Unit Trust of India marked the evolution of the Indian mutual fund industry in

    the year 1963. The primary objective at that time was to attract the small investors and it was

    made possible through the collective efforts of the Government of India and the Reserve Bank of

    India. The history of mutual fund industry in India can be better understood divided into

    following phases:

    Phase 1. Establishment and Growth of Unit Trust of India - 1964-87

    Unit Trust of India enjoyed complete monopoly when it was established in the year 1963 by an

    act of Parliament. UTI was set up by the Reserve Bank of India and it continued to operate under

    the regulatory control of the RBI until the two were de-linked in 1978 and the entire control was

    transferred in the hands of Industrial Development Bank of India (IDBI). UTI launched its first

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    Phase IV. Growth and SEBI Regulation - 1996-2004

    The mutual fund industry witnessed robust growth and stricter regulation from the SEBI after the

    year 1996. The mobilization of funds and the number of players operating in the industry reached

    new heights as investors started showing more interest in mutual funds.

    Investors' interests were safeguarded by SEBI and the Government offered tax benefits to the

    investors in order to encourage them. SEBI (Mutual Funds) Regulations, 1996 was introduced by

    SEBI that set uniform standards for all mutual funds in India. The Union Budget in 1999

    exempted all dividend incomes in the hands of investors from income tax. Various Investor

    Awareness Programs were launched during this phase, both by SEBI and AMFI, with an

    objective to educate investors and make them informed about the mutual fund industry.

    In February 2003, the UTI Act was repealed and UTI was stripped of its Special legal status as a

    trust formed by an Act of Parliament. The primary objective behind this was to bring all mutual

    fund players on the same level. UTI was re-organized into two parts: 1. The Specified

    Undertaking, 2. The UTI Mutual Fund

    Presently Unit Trust of India operates under the name of UTI Mutual Fund and its past schemes(like US-64, Assured Return Schemes) are being gradually wound up. However, UTI Mutual

    Fund is still the largest player in the industry.

    Phase V. Growth and Consolidation - 2004 Onwards

    The industry has also witnessed several mergers and acquisitions recently, examples of which are

    acquisition of schemes of Alliance Mutual Fund by Birla Sun Life, Sun F&C Mutual Fund and

    PNB Mutual Fund by Principal Mutual Fund. Simultaneously, more international mutual fund

    players have entered India like Fidelity, Franklin Templeton Mutual Fund etc. There were 29

    funds as at the end of March 2006. This is a continuing phase of growth of the industry through

    consolidation and entry of new international and private sector players.

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    1496

    2319

    3590

    5385

    4933

    0

    1000

    2000

    3000

    4000

    5000

    6000

    2005 2006 2007 2008 2009

    Growth in AUM in INDIAN MUTUAL FUND

    INDUSTRY

    Amt in Billions

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    Regulatory Framework

    The Indian mutual fund industry in terms of regulatory framework is believed to match up to the

    most developed markets globally. The regulator, Securities and Exchange Board of India (SEBI),

    has consistently introduced several regulatory measures and amendments aimed at protecting the

    interests of the small investor that augurs well for the long term growth of the industry. The

    implementation of Prevention of Money Laundering (PMLA) Rules, the latest guidelines issued

    in December 2008, as part of the risk management practices and procedures is expected to gain

    further momentum. The current Anti Money Laundering (AML) and Combating Financing of

    Terrorism (CFT) measures cover two main aspects of Know Your Customer (KYC) and

    suspicious transaction monitoring and reporting.

    The regulatory and compliance ambit seeks to dwell on a range of issues including the financial

    capability of the players to ensure resilience and sustainability through increase in minimum net

    worth and capital adequacy, investor protection and education through disclosure norms for more

    information to investors, distribution related regulations aimed at introducing more transparency

    3%

    3%3%

    4%4%

    5%

    5%

    10%

    10%10%

    12%

    16%

    15%

    Market shares

    IDFC

    DSP BlackRock

    TATA

    Kotak mahindra

    Franklin templeton

    LIC

    SBI

    Birla Sun Life

    UTI

    ICICI Prudential

    HDFC

    Reliance

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    in the distribution system by reducing the information gap between investors and distributors,

    and by improving the mechanism for distributor remuneration.

    The success of the relatively nascent mutual fund industry in India, in its march forward, will be

    contingent on further evolving a robust regulatory and compliance framework that in supportingthe growth needs of the industry ensures that only the fittest and the most prudent players

    survive.

    Some facts for the growth of mutual funds in India

    1) 100% growth in the last 6 years2) Numbers of foreign AMCs are in the queue to enter the Indian markets like Fidelity

    Investments, US based, with over US$1trillion assets under management worldwide.

    3) Our saving rate is over 23%, highest in the world. Only channelizing these savings in mutualfunds sector is required.

    4) We have approximately 29 mutual funds which are much less than US having more than 800.There is a big scope for expansion

    5) 'B' and 'C' class cities are growing rapidly. Today most of the mutual funds are concentratingon the 'A' class cities. Soon they will find scope in the growing cities.

    6) SEBI allowing the MF's to launch commodity mutual funds.7) Emphasis on better corporate governance.8) Trying to curb the late trading practices.9) Introduction of Financial Planners who can provide need based advice

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    Types of Mutual Funds Schemes in India

    Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position, risk

    tolerance and return expectations etc. thus mutual funds has Variety of flavors, Being a

    collection of many stocks, an investors can go for picking a mutual fund might be easy. There

    are over hundreds of mutual funds scheme to choose from.

    Closed-end funds

    A closed-end mutual fund has a set number of shares issued to the public through an initial

    public offering.

    Open-end funds

    Open end funds are operated by a mutual fund house which raises money from shareholders and

    invests in a group of assets

    Large cap funds

    Large cap funds are those mutual funds, which seek capital appreciation by investing primarily

    in stocks of large blue chip companies

    Mid-cap funds

    Mid cap funds are those mutual funds, which invest in small / medium sized companies. As there

    is no standard definition classifying companies

    Equity funds

    Equity mutual funds are also known as stock mutual funds. Equity mutual funds invest pooled

    amounts of money in the stocks of public companies.

    Balanced funds

    balanced fund is also known as hybrid fund. It is a type of mutual fund that buys a combination

    http://www.iloveindia.com/finance/mutual-funds/closed-end-mutual-fund.htmlhttp://www.iloveindia.com/finance/mutual-funds/closed-end-mutual-fund.htmlhttp://www.iloveindia.com/finance/mutual-funds/open-end-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/open-end-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/large-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/large-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/mid-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/mid-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/equity-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/equity-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/balanced-fund.htmlhttp://www.iloveindia.com/finance/mutual-funds/balanced-fund.htmlhttp://www.iloveindia.com/finance/mutual-funds/balanced-fund.htmlhttp://www.iloveindia.com/finance/mutual-funds/equity-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/mid-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/large-cap-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/open-end-mutual-funds.htmlhttp://www.iloveindia.com/finance/mutual-funds/closed-end-mutual-fund.html
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    of common stock, preferred stock, bonds, and short-term bonds

    Growth funds

    Growth funds are those mutual funds that aim to achieve capital appreciation by investing in

    growth stocks.

    No load funds

    Mutual funds can be classified into two types - Load mutual funds and No-Load mutual funds.

    Exchange traded funds

    Exchange Traded Funds (ETFs) represent a basket of securities that is traded on an exchange,

    similar to a stock. Hence, unlike conventional mutual funds

    Value funds

    Value funds are those mutual funds that tend to focus on safety rather than growth, and often

    choose investments providing dividends as well as capital appreciation.

    Money market funds

    A money market fund is a mutual fund that invests solely in money market instruments. Money

    market instruments are forms of debt that mature in less than one year and are very liquid.

    International mutual funds

    International mutual funds are those funds that invest in non-domestic securities markets

    throughout the world.

    Regional mutual funds

    Regional mutual fund is a mutual fund that confines itself to investments in securities from a

    specified geographical area, usually, the fund's local region.

    Sector funds

    Sector mutual funds are those mutual funds that restrict their investments to a particular segment

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    or sector of the economy.

    Index funds

    An index fund is a mutual fund or exchange-traded fund) that aims to replicate the movements of

    an index of a specific financial market.

    Fund of funds

    A fund of funds is an investment fund that holds a portfolio of other investment funds rather than

    investing directly in shares, bonds or other securities.

    Gilt Funds

    Invest their corpus in securities issued by Government, popularly known as Government of India

    debt papers. These Funds carry zero Default risk but are associated with Interest Rate risk. These

    schemes are safer as they invest in papers backed by Government.

    MUTUAL FUND SCHEME

    Growth Schemes

    Growth Schemes are also known as equity schemes. The aim of these schemes is to provide

    capital appreciation over medium to long term. These schemes normally invest a major part of

    their fund in equities and are willing to bear short-term decline in value for possible future

    appreciation.

    Income Schemes

    Income Schemes are also known as debt schemes. The aim of these schemes is to provide regular

    and steady income to investors. These schemes generally invest in fixed income securities such

    as bonds and corporate debentures. Capital appreciation in such schemes may be limited.

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    Balanced Schemes

    Balanced Schemes aim to provide both growth and income by periodically distributing a part of

    the income and capital gains they earn. These schemes invest in both shares and fixed income

    securities, in the proportion indicated in their offer documents (normally 50:50).

    Money Market Schemes

    Money Market Schemes aim to provide easy liquidity, preservation of capital and moderate

    income. These schemes generally invest in safer, short-term instruments, such as treasury bills,

    certificates of deposit, commercial paper and inter-bank call money.

    Tax Saving Schemes

    Tax-saving schemes offer tax rebates to the investors under tax laws prescribed from time totime. Under Sec.88 of the Income Tax Act, contributions made to any Equity Linked Savings

    Scheme (ELSS) are eligible for rebate.

    Index Schemes

    Index schemes attempt to replicate the performance of a particular index such as the BSE Sensex

    or the NSE 50. The portfolio of these schemes will consist of only those stocks that constitute the

    index. The percentage of each stock to the total holding will be identical to the stocks index

    weight age. And hence, the returns from such schemes would be more or less equivalent to those

    of the Index

    Sector Specific Schemes

    These are the funds/schemes which invest in the securities of only those sectors or industries as

    specified in the offer documents.

    e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc.

    The returns in these funds are dependent on the performance of the respective sectors/industries.

    While these funds may give higher returns, they are more risky compared to diversified funds.

    Investors need to keep a watch on the performance of those sectors/industries and must exit at an

    appropriate time

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    Types of returns

    There are three ways, where the total returns provided by mutual funds can be enjoyed by

    investors

    1) Income is earned from dividends on stocks and interest on bonds. A fund pays out nearly

    all income it receives over the year to fund owners in the form of a distribution

    2) If the fund sells securities that have increased in price, the fund has a capital gain. Most

    funds also pass on these gains to investors in a distribution

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    3) If fund holdings increase in price but are not sold by the fund manager, the fund's shares

    increase in price. You can then sell your mutual fund shares for a profit. Funds will also

    usually give you a choice either to receive a check for distributions or to reinvest the

    earnings and get more shares.

    Advantages of Investing Mutual Funds

    1. Professional Management

    The basic advantage of funds is that, they are professional managed, by well qualified

    professional. Investors purchase funds because they do not have the time or the expertise to

    manage their own portfolio. A mutual fund is considered to be relatively less expensive way

    to make and monitor their investments.

    2. Diversification

    Purchasing units in a mutual fund instead of buying individual stocks or bonds, the investors

    risk is spread out and minimized up to certain extent. The idea behind diversification is to

    invest in a large number of assets so that a loss in any particular investment is minimized by

    gains in others.

    3. Economies of Scale

    Mutual fund buy and sell large amounts of securities at a time, thus help to reducing

    transaction costs, and help to bring down the average cost of the unit for their investors.

    4. Liquidity

    Just like an individual stock, mutual fund also allows investors to liquidate their holdings as

    and when they want.

    5. Simplicity

    Investments in mutual fund is considered to be easy, compare to other available instruments

    in the market, and the minimum investment is small. Most AMC also have automatic

    purchase plans whereby as little as Rs. 2000, where SIP start with just Rs.50 per month basis.

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    Disadvantages of Investing Mutual Funds

    1. Professional Management

    Some funds performance in neither the market, as their management is not dynamic enough to

    explore the available opportunity in the market, thus many investors debate over whether or

    not the so-called professionals are any better than mutual fund or investor himself, for picking

    up stocks.

    2. Costs

    The biggest source of AMC income is generally from the entry & exit load which they charge

    from investors, at the time of purchase. The mutual fund industries are thus charging extra

    cost under layers of jargon.

    3. Dilution

    Because funds have small holdings across different companies, high returns from a few

    investments often don't make much difference on the overall return. Dilution is also the result

    of a successful fund getting too big. When money pours into funds that have had strong

    success, the manager often has trouble finding a good investment for all the new money.

    4. Taxes

    when making decisions about your money, fund managers don't consider your personal tax

    situation. For example, when a fund manager sells a security, a capital-gain tax is triggered,

    which affects how profitable the individual is from the sale. It might have been more

    advantageous for the individual to defer the capital gains liability.

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    RESEARCH DESIGN METHODOLOGY

    INTRODUCTION

    There are a lot of investment avenues available today in the financial market for an investor with

    an investable surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where

    there is low risk but low return. He may invest in Stock of companies where the risk is high and

    the returns are also proportionately high. The recent trends in the Stock Market have shown that

    an average retail investor always lost with periodic bearish tends. People began opting for

    portfolio managers with expertise in stock markets who would invest on their behalf. Thus we

    had wealth management services provided by many institutions. However they proved too costly

    for a small investor. These investors have found a good shelter with the mutual funds.

    Mutual fund industry has seen a lot of changes in past few years with multinational companies

    coming into the country, bringing in their professional expertise in managing funds worldwide.

    In the past few months there has been a consolidation phase going on in the mutual fund industry

    in India. Now investors have a wide range of Schemes to choose from depending on their

    individual profiles.

    This study gives an overview of mutual fundsdefinition, types, benefits, risks, limitations,

    history of mutual funds in India, latest trends, global scenarios. I have analyzed a few prominent

    mutual funds schemes and have given my findings.

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    NEED FOR THE STUDY

    The main purpose of doing this project was to know about mutual fund and its functioning. This

    helps to know in details about mutual fund industry right from its inception stage, growth and

    future prospects.

    It also helps in understanding different schemes of mutual funds. Because my study depends

    upon prominent funds in India and their schemes like equity, income, balance as well as the

    returns associated with those schemes.

    The project study was done to ascertain the asset allocation, entry load, exit load, associated with

    the mutual funds. Ultimately this would help in understanding the benefits of mutual funds to

    investors. It is widely believed that MF is a retail product designed to target small investors,

    salaried people and others who are intimidated by the stock market but, nevertheless, like to reapthe benefits of stock market investing. At the retail level, investors are unique and are a highly

    heterogeneous group. Hence, designing a general product and expecting a good response will be

    futile, though UTI could do this nearly for three decades (1964-1987) due to its monopoly in the

    industry. In the second phase of oligopolistic competition (1987-1992), the public sector banks

    and financial institutions entered the field, but with the then existing boom condition, it was a

    smooth sailing for the industry. Further, the globalisation and liberalization measures announced

    by the government led to a paradigm shift in the mind set of investors and the capital market

    environment became more unfriendly to retail investors. They had no other choice but to turn to

    MFs to reap the benefits of stock market investing. Hence, the need to be innovative in designing

    the product was not felt and investors had to choose from among the limited schemes offered.

    During the third phase (1992 hence) the industry was thrown open to the private sector and the

    stage got set for competition.

    Currently (as on 31/3/2001) there are 326 schemes (Source: Mutual Fund Year

    Book, 2000) with varied objectives and AMCs compete against one another by launching new

    products or repositioning old ones. In the future, MF industry has to face competition not only

    from within the industry but also from other financial products that may provide many of the

    same economic functions as mutual funds but are not strictly MFs. For example, in US, one

    savings institution has patented a product that promises to deliver consumers a pay off indexed to

    college tuition costs, thus attempting to meet a common consumer requirement [Ellen Schultz

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    (1992)]. This product is structured as a certificate of deposit but it could have been set up as a

    Mutual Fund. Such products will shortly appear in the Indian market also. All this, in aggregate,

    heightens the consumer confusion in his selection of the product. He is confused as to how to sift

    the grain from the chaff? Unless the MF schemes are tailored to his changing needs, and unless

    the AMCs understand the fund selection/switching behavior of the investors, survival of funds

    will be difficult in future. With this background an attempt is made in this paper to study the

    factors influencing the fund/scheme selection behavior of Retail Investors.

    SCOPE OF THE STUDY

    In my project the scope is limited to some prominent mutual funds in the mutual fund industry. I

    analyzed the funds depending on their schemes like equity, income, balance. But there is so

    many other schemes in mutual fund industry like specialized (banking, infrastructure, pharmacy)

    funds, index funds etc.

    My study is mainly concentrated on equity schemes, the returns, in income schemes the rating of

    CRISIL, ICRA and other credit rating agencies

    OBJECTIVE OF THE STUDY

    1) To give a brief idea about the benefits available from Mutual Fund investment

    2) To give an idea of the types of schemes available.

    3) To discuss the market trends in Mutual Fund investment.

    4) Observe the fund management process of mutual funds

    5) Explore the recent developments in the mutual funds in India

    6) To give an idea about the regulations of mutual funds.

    7) To study some of the mutual fund schemes and analyses them

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    RESEARCH METHODOLOGY

    My Research is a Descriptive type of the Project. In my research I considered only the part of

    need analysis, and I also studied the topic of my research from angle of 360 degree. My

    project comes under the Formal Research in which objectives are clearly defined and where

    researcher gathers whole information about all aspects of the project. There is a formal

    procedure to conduct research I followed following steps of methodology to conduct the

    research.

    I used following methodology & data sources for my research

    1) Identify the Problem: While completing my research I find out the topic of my

    project and I found out that what are the problems are there to complete it.

    2) Planning the research design:After identifying the problems of my topic i planned

    my all work properly and from that I made my way to complete my project

    3) Selecting the research Method: Once I made planning, I select my research

    method i.e. my project is of descriptive type. In this I have to study the need analysis done

    by ITCHEEBANS INVESTMENT QUOTIENT i.e. ITCHEEBANS INVESTMENT

    QUOTIENT how is doing all the work while giving any scheme to the customer.

    4) Selecting the Sampling procedure: As I have to study the need analysis and its

    impact on the sale of ITCHEEBANS INVESTMENT QUOTIENT mutual fund products

    I have to interview some people related to ITCHEEBANS INVESTMENT QUOTIENT

    so it is not possible for me to interview all people in the BANGALORE city. So, I decided

    to choose the Simple Random Method for my research.

    5) Data Collection:As my thesis is a descriptive one for completing the thesis, I have to

    interview some people and have to collect the data from those persons. So, for that

    purpose I have collected the data from near about 200 people in the BANGALORE city.

    6) Evaluating the Data:After collecting the data I have to evaluate the data and to draw

    the conclusions for getting the specific answers.

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    7) Preparing the research report:At last after all the above steps and evaluating the

    collected data and getting the specific answers I prepared the Research report and submit

    it to my Faculty Supervisor.

    After preparing the objectives I prepared the relevant questionnaire suitable for my topic and

    from which I am able to collect the primary data.

    To achieve the objective of studying the stock market data has been collected.

    Research methodology carried for this study can be two types

    1. Primary

    2. Secondary

    PRIMARY

    The data, which collected directly from people by mean of personnel interview and questionnaire

    for the purpose of study which has so many questionnaire of various types like Yes/No ,

    multiple and etc.

    SECONDARY

    The secondary information is mostly taken from websites, books, journals, etc.

    Limitations

    The time constraint was one of the major problems.

    The study is limited to the different schemes available under the mutual funds selected.

    The study is limited to selected mutual fund schemes.

    The lack of information sources for the analysis part.

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    Company Profile

    About the company

    ITCHEEBANS INVESTMENT QUOTIENT is a financial services company registered as apartnership firm in September 2009 formed by a CFA and an engineer. RAKESH MURTHY

    K.G is a CFA charter holder also being the youngest to pursue CFA. GOPINATH is an engineer

    been fascinated by the number and discovered investment is nothing but science. The

    amalgamation of both an analyst and an Engineer is IIQ.

    0

    ITCHEEBAN is a Japanese word which means be number ONE. With that said, all we mean is

    to deliver and be #1, in financial services Industry.

    VISION STATEMENT

    Every citizen, be the part of INDIAN ECONOMIC GROWTH

    MISSION STATEMENT

    DELIVERING EXCELLENT SERVICE

    OUR HABBIT

    BE the change you want to see in the world. - MAHATMA GANDHI

    PILLARS

    INTERGRITY-Ethics and values of truth and honesty are the ones which run a business

    INDIVIDUAL-Every individual is unique, so does his needs. Respect it.

    INNOVATION-Change isthe order of the day well said by great philosopher. We admire this

    principle to implement our strategies in an innovative manner.

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    INFECTIOUS-Our values and the way we carry ourselves are to be infectious so as to uplift the

    IIQ flags in every activity to be ITCHEEBEN

    OUR BUSINESS

    Wealth Management- An Investment advisory function is incorporating complete financial

    planning and specialized financial services. The key objectives are to provide individual and

    their families with tailored INVESTMENT MANAGEMENT SERVCES and taxation advice,

    with the goal of sustaining and growing long-term wealth.

    WEALTH MANAGEMENT ASSISTANTS

    Insurance-Life and generalIPOs and FPOs

    Mutual fund

    Equity trading

    Commodities

    Government of India bonds

    Corporate Debt

    Postal Office Schemes

    BUSINESS DEALS IN PROVISION OF BEST FINANCIAL

    ADVICE

    We research on every investment product available in the market. Analyze its pros and cons.

    This analysis helps us in meeting the individuals need. We are the dream planner; we learn the

    dream and the importance of that. Say I am looking for 2BHK villa at the outskirts of Bangalore

    in a span of 5 years which is currently priced at Rs 70 lacs. At the time of my purchase it would

    be approx Rs 1.74 cr. (considering its growth at 20% P.A) my investment should on an average

    grow above 20% so as to buy my dream home.

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    IIQ comes to your help. IIQ designs the cash flow to achieve your dream and also manages the

    risk involved in it thereby enabling the fulfillment of the dream.

    COUNT ON US

    Sound, research based advice

    Unbiased, independent and need based (tailor made) advice

    Ethical practices and transparency in all our dealing

    Delivery what we promise

    Effective cost management

    OUR EDGE

    Honest-We are unbiased and work based on the need

    One-Stop shop-Get all investment products under one roof

    Personalized- Our services are personalized to every one

    Expertise-Our Team is highly trained and supported by the industry experts.

    IN SHORT HOPE- IS OUR STRENGTH AND EDGE upon peers

    AIM

    Serve each and every individual of the country

    Be a part in eradicating Poverty

    Be an Itcheeban investment bank

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