the strategic question
DESCRIPTION
Defining a Digital Rights Approach for PTV: Findings from the Digital Rights Working Group October 2006. The Strategic Question. STRATEGIC. How should public television’s core mission translate onto new media platforms?. By offering…. Public Service Content. with the…. - PowerPoint PPT PresentationTRANSCRIPT
Defining a Digital Rights Approach for PTV: Findings from the Digital Rights Working Group
October 2006
The Strategic Question
How should public television’s core mission translate onto new media platforms?
STRATEGIC
Public Service Content
Maximum Possible Access
By offering…
with the…
Broadcast
VOD
StreamingDownload to Own
Podcasting Download to Phone
The Strategic Question: A Fundamental ApproachHow can we broadly achieve this strategy?
.
All content free on all possible
platforms.
INITIALLY… THEN…
Where appropriate, generate revenues…. …where
sustainable, maintain free access to content
The Tactical Question
What combination of programs and platforms sustain PTV's mission over the long term?
TACTICAL
Assess Rights Individually
Benefit the Entire System
Small Experiments Now
Serve the Public
Maximize Access
Assess Rights Individually
Benefit the Entire System
Small Experiments Now
Educational Initiatives
The Digital Archive
Local Initiatives
How do our five principles inform our next steps?
STRATEGIC
TACTICAL
System Consultations
Experimental Initiatives
Next Steps