the storyteller of italian taste: the new profession for "made in italy" - italian good news.com, 8...
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7/26/2019 The storyteller of Italian taste: the new profession for "Made in Italy" - Italian Good News.com, 8 settembre 2015
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The storyteller of Italian taste:the new profession for Made inItaly
Date: 08 Sep 2015
By: Italian Good News
Tags: Expo 2015, Expo2015, Fine Italian Food,
italian cuisine, Italian excellence, Milan Expo,
Milan Expo 2015
Comment: 0
In the year of Expo the University of Urbino has
created a new course that will train students for a
profession that is directly linked to the Italian
tradition of food, well-being and storytelling.
Multiple jobs
opportunitiesThe new figure, presented during the Expo, is
called Narratore del gusto e della cultura,
Comunicatore del benessere, Selezionatore delle
tipicit italiane (that we might translate as a
Storyteller of taste and culture, Communicator o
well-being and Selector of Italian authentic
products); the course will be held within the Corso
di Alta Formazione (High Training School) of the
prestigious college in Urbino.Admission requests
can be submitted through Sept. 5th.
This new profession will have multiple job
opportunities in the food industry, in hotels and
restaurants and in the larger eno-gastronomictourism sector, says Rodolfo Coccioni, professor
at the Universit di Urbino. Its the first time ever
that such a course has been created globally
and it will establish a direct link with all the related
industries. In fact, the Corso di Alta Formazione
will set up a network of agencies, food industries
and international teachers.
New figure meets oldtraditionsFood and wine represent a huge part in Italys
richness: the country is a haven of top quality food
and wine. The new Narratore del gusto will betasked with capitalizing the 5 Ts: Tradition,
Territory, Transparence, Traceability and all that
is authentically Italian (Typical).
The course is intended for all graduates who dont
have a job or who want to change their current
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7/26/2019 The storyteller of Italian taste: the new profession for "Made in Italy" - Italian Good News.com, 8 settembre 2015
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profession, adds Prof. Coccioni. Its a role that
companies already request in Italy and abroad and
our course fills a gap by offering adequate training.
The large food and wine industry including food
and wine tourism is one of the most dynamic
economic sectors in Italy; at the same time
companies abroad look for this new role as the
need a professional who is able to tell the Italian
product.
Telling the future of theMade in ItalyTelling the stories of our products is an art we still
have to learn, according to Prof. Coccioni. Most o
all we still have to fully understand the link between
the product and the earth. From the characteristics
of the soil to the historic and cultural context, this
new role will help shape the Italian top-qualit
products and drive their growth. Italy has quality in
so many areas, from art to landscape, from histor
to territory and soil a soil that makes our food and
wine unique.
The new Narratore del gusto will be able to tellour good products, select the Italian typical food
and wine, recognize quality and authenticity and
link the product with the territory and its history;
he/she will communicate well-being, using all five
senses to help appreciate and enjoy food and wine
in all their aspects, and have the vision to see what
the foods of tomorrow will be, always preserving
quality and Made in Italy.
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