the stormhoek story

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Stormhoek

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The Stormhoek Story presented by Graham Knox

TRANSCRIPT

Page 1: The Stormhoek Story

Stormhoek

Page 2: The Stormhoek Story

Our Blog

Page 3: The Stormhoek Story

Thresher’s Voucher

Page 4: The Stormhoek Story

Of course [you can upload it], it’s just a blog...

Monday, Nov 27th :

Tuesday, Nov 28th :

Friday, Dec 1st :

37,000 Downloads

56,000 Downloads

715,000 Downloads

Page 5: The Stormhoek Story

And the effect was...

Page 6: The Stormhoek Story

...by the 10th December 2006...

Total voucher redemptions stood at:

Over 4 million

Page 7: The Stormhoek Story

It all started here...

Page 8: The Stormhoek Story

And the beginning...

2003

Page 9: The Stormhoek Story

How do you attract a consumer’s eye when shelves look like...

Page 10: The Stormhoek Story

Our options were to use traditional media...

Page 11: The Stormhoek Story

But “old” media has disadvantages...

• Cost

• One way message

• Impersonal

• Inflexible

Page 12: The Stormhoek Story

Whereas “new” media is...

• Person to person

• Flexible (turnaround in minutes)

• Enormous potential reach

• Inexpensive

• Interactive

Page 13: The Stormhoek Story

And interactivity creates...

• Loyalty

• Trust

Page 14: The Stormhoek Story

The lovable...Hugh Macleod...

Page 15: The Stormhoek Story

So how has it done?

Page 16: The Stormhoek Story

And if you Google us...

Page 17: The Stormhoek Story

And sales (from 2003 until 2006)

Stormhoek wine averages £5.00 per bottle

Page 18: The Stormhoek Story

SA wine exports to the UK (1994-2005)

The average price of SA wine in the UK is £3.73 per bottle

Page 19: The Stormhoek Story

But the “kicker” that was 2006 revealed...

Page 20: The Stormhoek Story

While Stormhoek sales did...

Page 21: The Stormhoek Story

And the wines...

Page 22: The Stormhoek Story

And we did this with the trophy...

Page 23: The Stormhoek Story

Stormhoek garnered some interest from none other than...

And if you consider that of 17 South African wines that got a mention...

3 were from Stormhoek

Page 24: The Stormhoek Story

But that is not all...

Best Consumer Campaign in British Liquor 2006

Page 25: The Stormhoek Story

And more...

American Marketing Association Awards 2006

World Marketing Top 50

and 41 more...

Page 26: The Stormhoek Story