THE STONE CARVERS WAY

To growth hacking and getting to the big beautiful idea

By Viktor Ilijev

When faced with a creative

project,the first thing you need to

do is generate ideas. (DUH)

The more tonnes the better.

ONE TON OF IDEAS.

IMAGINE that this marble rock is your

ton of ideas. Rugged, unpolished and made of many smaller layers of

marble.

BUTDeep inside, is a beautiful

idea waiting for the Michelangelo of ideas to

carve the sh*t out of it.

WHYthe stone carver metaphor you might ask.

EACHof those layers of marble layers, represents the plethora of ideas that you generate for your creative project.

SOtake your hammer and chisel...

ANDstart slicing away each layer, each idea, one by one by being...

RELENTLESKeep slicing and pounding all the time

S

RIGOROUSLet only the most important and crucial ideas stick and survive the chiseling.

ENJOY You only get to do it once.

I KNOW IT'S HARDChiseling all those layers of beautiful ideas you have come up.

“They are all important!” - first thing that comes to mind

THINK ABOUT IT THIS WAY

Ultimately,you can either...

KEEP THIS

And try to sell it amongst a million other average looking, unfinished, vague, uninteresting, boring… and so on - ideas...

OR

MAKE THIS

And have this happen to you.

THANKS FOR READING!

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